3 Ways to Improve Conversion Rates on Real Estate Sites

Improving Trust on your Website

Have you ever been to a website, and felt that you weren’t sure that you could actually trust the website owner to be responsible with your contact information? You don’t want that to happen on your site, so you need to take steps to show you are trustworthy. Aside from making sure your license # is displayed, adding a Equal Housing logo underneath your form can improve your level of trust. There’s an extra bonus, because the house logo is also an upward pointing arrow that will lead subtly visitor’s eyes to your contact form!

Using Bold, and Italics to make content more interesting!

When you’re developing content for a website, it’s important to remember that your audience is most likely skimming and spending 3-6 seconds to find what they want out of your text. If they are engaged by what they see, then they may spend additional time reading your content. This is why properly using bold and italics, is still an important topic to discuss. You want to avoid bolding just specific keywords, or bolding everything in the website because it makes it hard to tell what is more important and what is less important. The ideal use is to highlight phrases that are of interest, and

will move the client’s eyes down the content and get them to engage with your content more effectively.

Vs

Use Short and Friendly Forms

You want your contact forms to feel less like forms, so eliminate extra fields, remove red * demanding these fields be filled out, update the “submit” button to be a more effective

phrase, like “Get Started” or “Contact Susan Now”. These are small changes, but when you look at the overall effect, you’re making the client more likely to be comfortable with filling out a form and contacting you through your website.

Search Impact: Social Media, Reputation and SEO

Search Impact is an online marketing service and solution for real estate agents and brokers who want to go beyond basic SEO services, and build their brand and business online. We are part of Homes.com and proud to be integrated with their previous products via Advanced Access and Agent Advantage, as well as their newest online marketing platform, Homes Connect. Call (888) 510-8795 for more information on Homes.com’s current advertising, marketing and online agent tools.