3 ways to re-engage your app users
TRANSCRIPT
THE STATS: 60% OF APPS ARE NEVER DOWNLOADED 20% OF APPS ARE USED ONCE 80% OF APPS ARE ABANDONED AFTER ONE MONTH
3 QUESTIONS: >IS THERE A SCREEN WHER USERS CONSISTENTLY EXIT BUT SHOULDN’T BE?
> DO YOU HAVE A HIGH ABANDONMENT RATE AT THE REGISTRATION SCREEN?
>ARE THERE PARTS OF YOUR APP THAT ARE NOT BEING USED BUT SHOULD BE?
WITH GOOGLE ANALYTICS CODE INSTALLED IN YOUR APP, YOU CAN TRACK IN-APP BEHAVIOUR AND HELP ANSWER THESE QUESTIONS AND IDENTIFY DROP-OFF POINTS
WAYS TO RESOLE REGISTRATION ABANDONMENT
>USE A SOCIAL MEDIA ACCOUNT FOR QUICK LOG-IN LIKE FACEBOOK AND TWITTER
> GIVE LIMITED ACCESS BEFORE REGISTRATION SO USERS KNOW WHAT YOUR APP IS
>IDENTIFY THE BENEFITS OF REGISTERING AND HOW USERS’ PERSONAL DETAILS WILL BE USED
INTERACTION WITH USERS
>HAVE USERS REVIEW THE APP IF POSSIBLE
> ASK USERS FOR FEEDBACK IF YOU HAVE THEIR CONTACT INFORMATION AND MAKE SURE YOU NOTE THEIR FEEDBACK WILL BE USED TO IMPROVE THE APP FOR THEM
THIRD PARTY USER TESTING
>USERTESTING.COM ALLOWS YOU TO CHOOSE ANONYMOUS TESTERS, ASK THEM QUESTIONS AND SEE VIDEO OF HOW THEY USED YOUR APP
> YOU’RE ABLE TO SEE THINGS YOU MAY NOT HAVE CAUGHT DURING DEVELOPMENT, LIKE FUNCTIONALITY ISSUES OR GLITCHES
APP REMARKETING
>USES DISPLAY AND SEARCH ADVERTISING TO PROMPT USERS
> REMINDS USERS ABOUT YOUR APP AND ITS BENEFITS
>ENCOURAGES USERS TO COMPLETE AN ACTION LIKE REGISTRATION
>RECOMMENDS FEATURES AND EXTRAS
MEASURE RE-ENGAGEMENT RESULTS REGULARLY >FREQUENCY OF USE
>FREQUENCY OF DESIRED ACTIONS
>COMPLETION OF GOALS IN-APP
>CHANGERS TO THE USER JOURNEY
>REVIEWS – ARE THERE ANY MORE POSITIVE COMMENTS?
RE-ENGAGEMENT IS NOT A ONE-OFF ACTIVITY, AND YOU SHOULD REVIEW ON A REGULAR BASIS TO COLLECT AS MUCH FEEDBACK AS POSSIBLE TO HAVE CONTINUAL IMPROVEMENT
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