3 ways your dealership can increase sales through multimedia messaging
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3 Ways Your Dealership Can Increase Sales Through Multimedia Messaging. Scott Rogers. Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262. Why Text?. The average American has 4 emails accounts...but just one mobile number. - PowerPoint PPT PresentationTRANSCRIPT
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
3 Ways Your Dealership Can Increase Sales Through Multimedia MessagingScott Rogers
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Why Text?1. The average American has 4 emails accounts...but just one
mobile number.2. Text has no spam filter...so virtually every message is
read.3. Written permission is required...so subscribers want to
hear from you.4. 30% of Americans get a new email address every year...but
when was the last time you got a new mobile number?
One number + No Bulk Folder + Opt-in Audience + Limited Churn = Increased Sales
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Examples of Automotive SMS
Jiffy LubeSite
Traffic
Harley-Davidson
Store Traffic
FordLead Gen
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
SMSDelivers 160 characters, reaches every phone, best used for sending URLs, click to call numbers, etc.
MMSDelivers 40 seconds of video or images plus unlimited text to 90% of phones. Spanish character support, integration with websites/apps to enable content sharing and inbound content transport are other benefits. Typically no cost for MMS data.
What is Multimedia Messaging?
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Tactic #1: Upgrade to MMSA decade ago, brands upgraded from text-only to HTML email. A similar switch is now happening with mobile messaging as more programs begin using MMS.
QSR Retail
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Video Image Animated Gif
Slideshow
Tactic #1: Upgrade to MMS
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
VS.
To demo, text PRIUS to 26262&
Tactic #1: Upgrade to MMS
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Tactic #2: User Generated Content
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Tactic #2: Picture Yourself in a New Car
Everyone has a camera on their phone. MMS can transport inbound photos which can be uploaded to a website, social network or other destination.
Rather than simply asking people to text in a keyword from the comfort of their couch, ask them to visit your dealership, snap a selfie from the front seat with your salesperson in the shot and text it in for a chance to win a new car, oil changes for a year, etc.
If you want to promote the roominess of a new model, ask them to fill every seat with friends as a means of getting even more potential buyers in a car on your lot.
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Tactic #2: Scavenger Hunt
For a few weeks leading up to the promotion, ask people to text HUNT to 12345 for a chance to win a new car. Promote the call to action in DM, radio, etc.
Then place several new vehicles around town. Send participants periodic clues as to the location of the cars. The first 100 people to text a keyword from the car’s window with their picture beside the car move to the next round. Then thin the field to 50, then 25, etc. People have opted in, so you’re able to send them updates on how the contest is going, other offers and more.
Or, keep it local and run something similar on just your lot. People text in to enter and need to visit the lot and to find a specific vehicle to advance. They take a photo beside the car, answer a question about the car (what’s the color) or other challenge.
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Tactic #3: Third Party Text Alert Ads
A growing number of media companies are delivering ads with their news, weather, traffic and other content. Delivering your ads via their alerts can help launch new models, deliver coupons, grow your own mobile databases, etc.
There are three basic text alert ad packages:
•SMS Text Ad is 50 characters out of the 160 characters which SMS can deliver. This is enough for a click to call number, URL, reply keyword or coupon offer. Typical CPM is $15.
•Image MMS includes – 100 characters since MMS has no character limit. If possible, the client image is included in the image that's delivered. For example, if a weather forecast image is sent, the sponsor logo is included within the image. Typical CPM is $20.
•Video MMS includes - 100 characters as well plus a 10 second pre-roll ad. Because MMS delivers 40 seconds of video, this message can still deliver 20-30 seconds of news, weather or traffic video content. Typical CPM is $40.
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Tactic #3: Third Party Text Alert Ads
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Tactic #3: Third Party Text Alert Ads
Scott Rogers | Mercantile Mobile Marketing | President | text SCOTT to 26262
Tactic #3: Third Party Text Alert Ads
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Scott Rogers
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