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ERIE, PENNSYLVANIA
5000 Watts 1260 AM Radio Fulltime
I B S C H I HER
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Connect. I. Kingsville
Ripley
Dunkirkli " rBrockton Fredonia/
Silver Creek
Westfield / CHAUTAUQUA
Mayville t Lawrence Park LAKE ERIE Norm East NEW YORK
Westleyvilli Celeron
Erie C Lakewood Jamestown
N. Girard
Girard ERIE
ASHTABI'LA
Andover il OHIO '
TRI'MBI'LLLMERCER
Kinsman I
Albion
Conneautville
Linesville
Coverage Contour by
A. D. RING & CO.
Consulting Engineers Washington, D.C.
WWYN is a member of the Goldman Broadcast Group.
0.5 MVM MARKET DATA: Coverage 0.25 MVM Coverage Population 415,000 787,200 Households 123,750 232,770 Radio Homes 121,'250 228,120 Automobiles 166,670 313,940 Spendable Income $ 556,667,000 1,605,113,000
RETAIL SALES: Food Stores $ 141,574,000 269,260,000 Drug Stores $ 15,671,000 27,958,000 (;en'l. Merchandise $ 54,9-14,000 102,620,000 Apparel Stores $ 34,738,000 64,410,000 Home Furnishings $ 22,094,000 40,819,000 Auto Dealers . $ 107,155,000 202,761,000 Service Stations $ 39,030,000 75,238,000 *Total Retail Sales $ 530,206,000 982,350,000 FARM DATA: Farm Population 23,000 47,700 Gross Farm Income $ 58,147,000 107,733,000
SOURCE : SRDS Consumer Data exclusively, 1967
WARREN Waterford Corry
RREN . Union Cif) Edinboro
CRAWFORD i I
Cambridge Spgs.
PENNSYLVANIA Titusville
Ell Meadville Cochranton
`Greenville Stonesboro imp
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Rouseville
Rocky Grove
Polk
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FOREST
is Erie's 5,000 watt radio voice covering Northwestern Pennsylvania, New York State, and parts of Northeastern Ohio, giving clients radio exposure in the tri -state area.
* WWYN is Northwestern Pennsylvania's number one local sports station, broadcasting more sporting events than all the other radio stations in the area combined.
* WWYN is a station going places and doing things. WWYN has presented broadcasts from Cape Kennedy with its three man news team . . . broadcasts from New York World's fair. WWYN has had its own booth at the Toronto Exposition for the past eight years.
Simon Goldman, President
Art Arkelian, Vice President -General Manager
State St. at 32nd. Phone 814 -456 -2096
ERIE, PENNSYLVANIA 16508
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1400 Rate Card Loretto, KC Pa.
DAY NIGHT
250 WATTS
Presents Quality Programming Good Music and Comprehensive News
I
Sykesville CLEARFIELD
CURWENSVILLE Grampian
PUNXSUTAWNEY_ - Mahaffey
Dayton i
Bigler
í PHIL LIPSBURG
Osceola Mills , Houtsdale C _ . Port Matilda_
Mountaindale` TYRONE
Elderton / SAINT Clymer FRANCIS
Bellwood , ,INDIANA. COLLEGE \ ' - -
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Salfsburg - _ _ / \
' BLAIRSVILLE PORTAGE HOLIDAYSBURG Soufh Fork /f \i
Derry. JOHNSTOWN,. ROARING SPRINGS _/-.... Martinsburg / LATROBE / /-, -- Beaverdale ¡ Claysburg
Ligonier WINBER - New En terprise ...1 Boswell Loysburg
SOMERSET BEDFORD Everett/
\ ̀
1 1 l
WWSF Offers a Vital Community Service Emphasizing Local,
National, and International News Coverage with Informative
and Interesting Features along with a Balanced Variety of Programs
Consistent Advertising will deliver the $ 653,000,000 Market
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NET RATE CARD
DAY
7:00 A.M.
WWSF 1400 KC Loretto, Pa.
ANNOUNCEMENT RATES
No. Per Order 10 Sec. 30 Sec.
1 $1.30 $1.60 13 1.20 1.50 26 1.10 1.40 52 1.00 1.30
104 .90 1.20 260 .80 1.10 312 .70 1.00
60 Sec.
$2.60 2.50 2.40 2.30 2.20 2.10 2.00
SEVEN DAY PACKAGE RATES (Package must be scheduled within seven consecutive days).
PROGRAM RATES
5 Min. No. Per Order Program
No. Per Week
30
40 50 75
100
CLASS A TIME
NIGHT
7:00 P.M.
10 Sec. 30 Sec. 60 Sec.
$15.00 $31.25 $37.50 16.50 34.50 42.00 25.00 50.00 62.50 33.75 67.50 82.50 40.00 80.00 100.00
TIME CHECKS - 10 Sec. Rate WEATHER - 30 Sec. Rate
10 Min. 15 Min. 30 Min. 60 Min. Program Program Program Program
1 $8.00 $11.00 $14.00 $26.00 $40.00 13 7.00 10.00 13.00 24.00 37.00 26 6.50 9.00 12.00 22.00 33.00 52 6.00 8.50 11.00 19.00 30.00
104 5.50 7.00 10.00 15.00 26.00 260 5.00 6.50 9.00 14.00 22.00 312 4.50 6.00 8.00 13.00 20.00
CLASS B TIME - 50 PER CENT OF ONE TIME CLASS A RATE
MARKET FACTS WWSF Loretto, Pa. $1,000', added
TOTAL SALES Lumb'r, BIdg.Mot'I,Hdwe Gen. Merchandise Food Stores Automotive Dealers Gas Service Stations Apparel & Acces'y
0.5MV -'M 653,051 34,829 79,725
167,659 100,863 38,851 43,360
Furniture & Home Furn'gs Elec. Appl's Eating & Drinking Drug & Prop'y Other Retail Stores Non -store Retailers
Population Households
19,758 11,308 50,763 19,957 60,088 24,603
53 5, 628 176,757
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Allentown
Retail Sales: Per Family 4,256 $ 6,766 Food Stores: 159,287,000 40,583,000 Eating & Drinking 50, 781, 000 17,134,000 Apparel 30,433,000 12,837,000 Furniture, Appliances 34,284,000 11,284,000 Automotive 116,437,000 40,124, 000 Drugs 15,987,000 3,087,000
Population: 768,980 108,792
Coverage: Area: Pennsylvania: Lehigh, Northampton, parts of Montgomery,
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Music. 1 590 Uniontown, P
1000 Watts
BEAVER FALLS
Donoro Monosson 9ton Mt. Pleasant arleroi Sconciale
UNIO TOW WMBS
Ma ,onoown
Fairchance
PENNSYLVANIA
VIRGINIA MARYLAN
Ohio
IIII Contours prepared by
Page & Davis Radio Engineers
Washington, D. C.
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WMBS Covers a Wide 4 -State Area, Day L Night, and Is "Sitting Pretty" only
minutes away from Maryland, Ohio, and West Virginia with Excellent Listenership and Results
from a Daytime Primary Market of $5,172,000,000 and a Nightime Primary Market of $2,514,000,000
W Va MARKET FACTS
TOTAL SALES Lumb'r ,BIdg,Mat'I,H
Gen. Merchandise
Food Stores
Automotive Dealers
si,000's
added PRIMARY Daytime Nightime
5,171,996 2,513,662
235,526 114,469
668,205 324,757
1,281,694 622,921
924,450 449,296
dwe.
Gas Service Stations 329,728 160,252 Apparel & Accs'y 334,857 162,745 Population 3,758,156 1,826,304 Furniture 8. Home Furng's. 139,449 67,774 Households 1,138,835 553,425 Elec. Appl's. 85,419 41,515
Eating A Drinking 401,705 195,234 All figures are from the U.S. Census and other Drug A Prop'y 158,075 76,827 sources and are delineated and updated by Ed Other Retail Stores 464,417 225,713 Felker A Associates, 207 F. Broad Street, Hon -store Retailers 148,473 72,160 Palmyra, N.J. 08065 2 15 67
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RADIO STATION
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COVERAGE CONTOURS
WLSH 5000 W 1410 KC
PREPARED BY
JUN E 196 2
MINERS BROADCASTING SERVICE, INC. BOX D, LANSFORD, PA.
-
WLSH
RATES EFFECTIVE JULY I, 1972
i. BULK BUYS (Scheduled by station from best times available).
60-sec. 30-sec.
6 in 1 day 28.80 21.60 10 in 2 days 45.00 33.00 15 in 3 days 66.60 48.60 20 in 4 days 86.40 62.40 30 in 5 days 126.00 90.00 50 in 7 days 204.00 147.00 75 in 10 days 297.00 216.00 100 in 14 days 384.00 282.00 200 in 21 days 744.00 552.00 300 in 30 days 1080.00 810.00
2. WEEKLY BUYS (Scheduled by station from best times available).
Per Week 60 -sec. 30 -sec. 10 -sec.
10 51.00 39.00 15 72.00 54.00 20 93.60 69.60 36.00 25 114.00 84.00 30 133.20 97.20 50.40 40 168.00 120.00 50 204.00 147.00 78.00 70 273.00 197.40 100.80
100 360.00 270.00 132.00
3. 10- SECOND "SHORTIES" (Scheduled at times selected by station. Cannot be combined with longer announcements to compute frequency discounts).
10 in 1 day 20 in 2 days 30 in 3 days 40 in 4 days
4. NEWSCASTS
18.00 .. 34.80 .. 50.40 .. 6-2.40
Cost per day
3 months 6 months 9 months
12 months
Open Rate 9 00
Daily
8.10 7.80 7.50 7.20
5. ANNOUNCEMENTS ON A FIXED SCHEDULE.
Times per Year 60 -sec.
1 to 103.... 6.00 104 to 155.... 5.70 156 to 259.... 5.40 260 to 311.... 5.10
30-sec.
60 in 5 days 86.40 100 in 7 days 132.00 150 in 10 days 189.00 200 in 15 days 240.00
Monday thru
Saturday
8.40 8.10 7.80 7.50
Monday thru
Friday
8.70 8.40 8.10 7.80
Times per Year 60 -sec. 30 -sec.
4.50 312 to 519.... 4.80 4.38 520 to 729.... 4.50 4.20 730 to 935.... 4.32 3.90 936 or more... 4.20
PROGRAM RATES ON REQUEST
3.60 3.30 3.12 3.00
-
RADIO STATION
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COVERAGE CONTOURS -
WISH 5000 W 1410 KC
PREPARED BY
LOHN ES & CUL VER WASH INGTON D. C.
JUN E 196 2
MINERS BROADCASTING SERVICE, INC, BOX D, LANSFORD, PA
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WKVA2,. 920 One of Pennsylvania's Great Radio Stations! '
Bellefonte k 0
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ABC Information Radio Network
United Press - International News
Studios: 3 West Hale Street, Lewistown
Mailing Address: Box 432, Lewistown, Pa.
Zip Code Number: 17044
Telephone: Lewistown (717) 248 -6771
Licensee: Central Penna. Broadcasting Co.
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Frugality GraEiervill
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Pukes Peak
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Waterman Brush Valle
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LIMN I Eiei t iennerstown \ /'
1580 KC
1000 WATTS
MBS MUTUAL NETWORK
WEND'S TIME RATES
5 Min. 60 Sec.
$4.47 $2.50 $4.25 $2.38 $4.03 $2.25 $3.80 $2.13 $3.40 $2.01 $3.36 $1.89
Times 15 Min.
1 $8.95 13 $8.51 26 $8.05 52 $7.61
104 $7.17 312 $6.73
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TOP 50 COUNTRY WESTERN FORM NEWS
Stoystown
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Cairnbrook
Waterside
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Saxton
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Fisher town
dsdale St. Cicinse die
NATIONAL ASSOCIATION
NAB OF BROADCASTERS
W lE NJD P. O. Box 237 Ebensburg, Pa.
PHONE GR 2 -8801
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WEND RADIO'S Emphasis on Local News, Sports and Civic Events - PLUS WEND'S determination to be a Leader in the Communities it serves - Pays Extra Dividends to its Sponsors. More Advertisers use WEND RADIO to get their message to the People of West Central Pennsylvania than any other media.
NEWS - Local & National SPORTS - Local & National CIVIC EVENTS
Au. Affiliate of the Allegheny Mountain Radio Network
Delianc
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50 UV/M
PENNSYLVANIA
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WFLN FM 50,000 Watts Vertical /Horizontal Stereo
24 hours RADIO
The commercial and program success of WFLN -FM is the result of strict adherence to a definite policy of classical music programming. As classical music knows no class distinction, so WFLN is responsively used and loyally enjoyed by a mass audience of upper, middle and low income people.
W FLN AM 1,000 Watts DA -D -900 KC
WFLN -AM is the dimension that makes WFLN's sched- ule of classical music and single programming available to all people on all radios. Thus WFLN continually pro- vides a comprehensive presentation of classical music for all people: from investors in sophisticated stereo to the owners of household, car, portable and transistor radios.
WFLN 200 AM General Offices: 8200 Ridge Avenue, Philadelphia 19128
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Cornwall
J The Voice of Chester County 5000 WATTS - DAY and NIGHT .5MV/M
PENNSYLVANIA
READING BOYERTOWN
Souderton
Birdsboro POTTSTOWN
LANSDALE
Manheln Ephrata
Lititz
New Holland
Morgantown
Elverson
If Honeybrook
Royersford,:
Spring City
Collegeville
Kimberton
PHOENIXVILLE
VORRISTOWN
BRIDGEPORT
;LANCASTER
King of Prussia
Exton Paoli
Malvern
COATESVILLE LANCASTER COUNTY DOWNINGTOWN
WAYNE
BRYN MAWR
WEST CHESTER Parkesburg
Quarryville
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UPPER DARBY
MEDIA PHILA
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West Grove Avondale
DELAWARE / *NEWARK
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CHESTER COUNTY'S BEST ADVERTISING MEDIUM
if 0.1 STUDIO OFFICES COATESVILLE WEST CHESTER 215 - 384 -2100 215- 696 -3690
MARYLAND Elkton
NEW JERSEY
WILMINGTON RETAIL SALES Chester County $314,000,000 Lancaster County 422,000,000
Add part of BONUS COVERAGE of O.5MV M contour of $4,000,000,000
POPULATION CHESTER COUNTY 285,124 LANCASTER COUNTY 345,576
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Columbiana
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Slippery Rock
BUTLER
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New Brighton
COLUMB
L.
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Rochester
Monaca
Mars
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w'Ambridge
Sewickley
J E F F E R S O N
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BROOKE WASHINGTON ALLEGHENY
AM - 1230 1000 WATTS DAY
POPULATION
0.5 Mv: 732,600
2.0 Mv: 265,350 (Estimated)
WBVP " ZUe 'oast T/a leç, Plore 4.
1216 SEVENTH AVENUE
BEAVER FALLS, PENNSYLVANIA
FM - 106.7 16,500 WATTS
.. RADIO HOMES
AM duplicated on FM except from 8 to 11 P.M.
FM offers consistent Tri -State Area Coverage
0.5 Mv. 178,200
2.0 Mv: 65,480
(Estimated)
BEAVER COUNTY'S ONLY FULL -TIME 7- DAY -A -WEEK NEWS SERVICE
-
Camden
CAMDEN GLOUCESTER
Glassboro
All news All the time. 1060 Kilocycles 50,000 Watts. Full Time.
1619 Walnut Street, Philadelphia, Pa. 19103
GROUP
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T R N Radio MUTUAL BROADCASTING SYSTEM
TYRONE. PENNSYLVANIA MUA -t200
-
Francis H. Brinkley, Managing Director
Chester S. Miller, General Manager Represented by Ottaway Stations
Freeland
Hazelton
Now There are 2 -Ways To Get The Best of This Rich Market and Both are Radio - Use AM and FM for the Right Combination
Cortez
Scranton
1 r Wilkes Barre
Thornhurst
Mt. Pocono
Pocono Pines
Weatherly
, McAdoo
N.Y.
'Hawley
`. Saylorsburg
PA.
Pond Eddy. Godeffroy
MATAMORAS:
Edgemere
Porters Lake Oingmans
L Foret Park Ressica \ Bushkrll!''
PORT JERVIS
Westtown
N.Y.
Sussex
Marshalls Creek
Delaware Water Gap
Columbia Portland \\
Hackettstown
Ferry Hamburg/
Franklin
LANSFORD LEHIGHTON Wind Gap', Bangor \ K Oxford Coaldale Cnester -r ` PALMERTON Nazareth ., -- ---"3 ® TAMAQUA I iashington
sv - -t 2 Northampton Phillipsburg Easton High Bridge
Egypt 7
Lincoln Park
Rockaway
DOVER ' Caldwel I
74 Madison. `-^ Bernardsville -
= Allentown Claussville 7
?PiainfieldA / : ound Brook Raritan Somerville
Frenchtown ,7 Highland Park
Bethlehem
Emmaus ,Coopersburg FLEMINGTON \ `d \
aNOit .s--
d 0. "G G 9i
New Brunswick-. QUAKERTOWN LAM BERTVILLE
NEW HOPE ' DOYLESTOWN
MARKET FACTS 51,000's Added AM FM
0.5MV /M 5OUV /M TOTAL RETAIL SALES 393,309 3,580,322 L'br.B'Idg,Mat'I,Hd'we 20,976 190,918 Gen, Merchandise 48,016 437.089 Food Soles 100,975 919,182 Automotive Soles 60,746 552,979 Gas Service Stations 23,399 213,001 Apparel, Acces'y 26,112 237.697 Furniture, Home furn'gs 11,899 108,321 Appliances 7,830 71,273 Eating,Drinking Places 30,573 278.305 Drug & Prop'y Stores 11,778 107,218 Other Retail Stores 36,189 329,427 Non -Store Retailers 14,817 134,882 Population 301,050 2,740,900 Households 91,227 830,576 Market Facts arc from U.S. Census and other sources and are delineated and updated by Ed Felker 4. Associates, 39 Cutchogue Trail, Medford Lakes, N.J.
-
W W M L RADIO
PPItc,,,..,'N 147° DIAL ON YOUR
GEORGE C. DAVIS CONSULTING ENGINEERS
RADIO -TELEVISION WASHINGTON . D. C.
SornYiG1
COMPUTED 0.5 MV /M CONTOUR FOR PROPOSED STATION
AT PORTAGE, PA.
1470 N.C., 500 W, DAYTIME
NOVEMBER 1957
_-_------ SI,MMIIMAIMMTASIWB.a-
-
(WRYT 0.5 MV Area)
PITTSBURGH DIAL 1250 AM -96.1 FM
CARLTON HOUSE 550 GRANT STREET PITTSBURGH 30, PA. AT 1 -6900
OHIO
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Beaver Falls
East Liverpool
o Aliquippa O
23utler
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Allegheny
Armstrong
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Steubenville Washington
o McKeesport
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o Washington
O Wheeling
reene Waynesburg
o
Fayette
Uniontown O
WES°. vaCjINI71
TENNSy.CU7(N17(
r A.Ryf7ND COVERAGE AREA
Population 2,978,400 Effective Buying Income $5,844,961,500 Estimated Houses with Radio 820,530
Power 5,000 Watts Frequency 1250 Kilocycles
-
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JOHN H. MULLANEY
CONSULTING RADIO ENGINEERS
WASHINGTON, D.C.
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0.5 MV/M
CALCULATED DAYTIME SERVICE AREA
RADIO STATIONW J C P 1540 kc 50,000 watts
PHILADELPHIA, PA.
o Scale of Miles
1 30
-
MAIL I
1000 WATT STA T 1C H
WYALUSING.
HAP FORD BROOKLYN
HOP BOTTOM UN ION DALE.
:1usquehanna FOREST CITY
FACTORYVILLE
CARBONDALE i
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DALTON
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DICKSON CITY
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DURYEA )(AVOCA (Scranton-
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WYOMING SWOYER VILLE
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GLEN LYON
KINGSTON ES -CA
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POCONO PINES
BERWICK
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ROSInr ELFVIOif1N
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COMPUTED 0.5 MV /M AND 0.1 MV /M CONTOURS FOR
WPIT, PITTSBURGH, PENNSYLVANIA
5000 WATTS - 730 KC JUNE 1962
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