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30 MINUTES

30 IDEAS

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Gerard van der Weijden

• Aralynn McMane

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Window pages IDEA 5 Dürener Zeitung & Nachrichten 5

THE IDEA Front pages displayed in window at school. Why not get it sponsored?

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A city-wide reporting contest 9 newspapers • Argentina THE IDEA Titles join to do a city-wide reporting contest for school children with 9 winners. Each paper printed one winner on same day. Huge buzz and circulation.

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A country-wide reporting contest 14 newspapers • Bolivia THE IDEA Made our “My Dream Interview” contest a national festival Each paper printed two best interviews on same day. Huge buzz and circulation.

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Write in this space IDEA 8 Global Times • India

THE IDEA Children could write in the newspaper space and send it to the newspaper. Good freedom of expression activity or contest.

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THE IDEA Staff teach news skills for youth bloggers with or without teachers. Builds on the allure of “real” reporting and contributes to media literacy, and can have fee.

Blog workshop Gannett • USA; Vilaweb • Spain

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If (our hero) were a blogger …. Philippine Daily Inquirer

THE IDEA An essay contest about a national hero that forces imagination. Links a classic topic to a familiar, fun platform. Partnered with book publisher and a bank.

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Newspaper workshop Mon Petit Quotidien • France THE IDEA Children 7 – 9 create a newspaper in 3 hours Paper charges 25 Euros per person

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Local heroes – one at a time IDEA 2 - Witte weekblad • The Netherlands

THE IDEA Newspaper prints photo of local sport heroes at a time. LOTS of sales to cut out your favorites.

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THE IDEA Cellphone photojournalism session for kids Cool memory, including getting to use my mobile in school!

Photojournalism workshop Jornal da Manhã • Brazil

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Reality check of public relations School newspaper • Luxemburg THE IDEA Invite students to take pictures of sites in brochures

PR Journalism

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Wrinkles are beautiful Grandparents (India,

Korea, Japan)

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Humanize mug shots Global Times • India

THE IDEA Put people’s names on the photo instead of in a dry caption. Enlivens and humanizes the page.

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THE IDEA Annual issue with photos of all the year’s newborn babies in the region +32 % ads & 4000 extra copies; new parents contacted with gift pack and subscription offer

First Day 1 Belgium • Het Belag Von Limburg

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THE IDEA Annual issue with kindergarten classes photographed on first day of school region +5 % in paid circulation

First Day 2 Belgium • Het Belag van Limburg

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Something for real girls Tasmania • The Examiner

THE IDEA Three-part, two-page weekly lift-out about body image, self-worth, health for girls Sold ads and 90 000 extra newspapers.

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Sports supplements for kids Germany – Suddedeutsche Zeitung

THE IDEA During the 2010 World Cup (South Africa) the paper did a special supplement for children. 80 000 extra Copies sold

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For your child to read Brazil • Zero Hora

THE IDEA Summaries for children next to ‘normal’ stories. Sponsor pays equivalent of a journalist’s salary

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Street acts A Netherlands • Class 4B

THE IDEA Local newspaper makes a photo story using local youth. Why not get it sponsored?

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Lighten your tweeted headlines United Kingdom – BBC

THE IDEA Instead of automated headlines as tweets, got a human involved to instead focus on an interesting tidbit. BBC upped youth – and all - followers.

Boring headlines?

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European Union as topic Russia – Strana Kalingrad

THE IDEA Had kids write about how Europe related to them. Some money from local EU office, 22% increase in copies sold. Opportunity: lookf for Europe-funded topics.

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Make a news game Spain • El Diario de Navarra

THE IDEA Changed kids’ page to games about day’s paper. Teaches about news & engages parents to help that process

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Paid and free IDEA 9 - Mogol Post • South Africa

THE IDEA An idea for areas with poorer schools. In some places you have to pay for this paper, and in others it is free. Why not get it sponsored?

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Placemat about how you work Brazil • Jornal da Manhã

THE IDEA Children visiting the newspaper take home this placemat that explains how newspapers are made. Why not get it sponsored?

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Youth as cartoonists Jawa Pos • Indonesia - 4

THE IDEA Young readers design cartoon strips. Kids look for theirs, get a fee.

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Sponsored cartoon Egyptian daily in 2010

THE IDEA Submit political cartoons by cellphone. Best one is published Orange telecom company sponsors the space.

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A cartoon cricket club Times of India • Supa Tigers

THE IDEA Realistic cartoon story about a cartoon cricket club.. Based on Supa Strikers in South Africa

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Try it for a month Australia • Border Mail

THE IDEA “News’vember to encourage kids to read the newspaper 10 minutes every day of November. Gets a habit started, especially if schools keep it up; had sponsor.

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Starring NIE & supporters USA – Daily Sentinel (CO) • circ. 24 812

THE IDEA Use advertising space to thank supporters. Feature hero teachers or explains how teachers use the news Fresh and memorable

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Newsprint other stuff! West Australian • Australia

THE IDEA Do regular contests that ask students to create objects from newsprint. Teachers, students appreciate ways to use excess from NIE work.

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Newsprint wedding dresses USA • Lima News

THE IDEA Students create newspaper wedding dresses for contest at annual marriage salon. Judges are local retail and design professionals.

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Green living at university Indonesia – Kompas

THE IDEA Did “Green” campaign on 6 campuses. Tupperware (plastic container producer) covered all costs.

Thousands participated, re-acquainting themselves with the paper. .

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Love story ex-files IDEA 12 University magazine

THE IDEA Young couples speak about their break-up. Read this? Or the professor’s essay?

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Re-sell education content South Korea • ChosunIlbo

THE IDEA Compile education page content into books: Creativity Challenges, Math Concepts at Work & Think Visually Sales of up to 30000 per edition.

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Remember vocational students Lots of places

THE IDEA Secondary students not going to university are likely to stay, live and work in the area, so help them. Adult NIE programme with companies for trainees.

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Just info, thank you City Press • South Africa

THE IDEA Organize internship information from big stage organizations Feature aims to save students and their parents a lot of time and trouble

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Frictionless sharing of stories United Kingdom • The Guardian

THE IDEA An app in Sept. 2011 allowing easy sharing of articles among friends within Facebook. By Nov: a million extra page impressions@day with >half by under age 25.

Let’s share! Let’s

share!

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Target the grandparents Finland • Austria • S. Korean • Japan …

THE IDEA • Gift subscriptions • Page to spend time with grandchildren

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Avoid the IT’S THEM syndrome Global

THE IDEA We write stupid and even insulting headlines without realizing it. Take a second look.

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THE

END

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Free serial story for Literacy Day

Text and art from WAN-IFRA next month: José – Fly Reporter (The Fly on the Wall). √ Get local celebrities to read it at a Literacy Day (8 Sept.) √ Get a local businesses to support copies to schools, etc.

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Free cut-out story for Literacy Day

Text and art from WAN-IFRA next month: Mewy & Woofus make a newspaper √ Get local celebrities to read it at a Literacy Day (8 Sept.) √ Get a local businesses to support copies to schools, etc.

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Internet in the Family: A guide to helping a child go online

Text and art from WAN-IFRA. √ Set up an online forum √ Get a local telcom to support it (Text in: German, English, French, Spanish, Portuguese)

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A DEAL?Mobile in the Family: A user’s guide Text from WAN-IFRA in English. You make us cartoon art for the world.

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My Dream Interview 2013 Read the handout and keep in touch.

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