• 30+ organisations sponsoring the campaign

• Steering group – tenants and staff

• Strategy developed following tenant discussions

Aims to tackle negative stereotypes of people living in social housing

What is Benefit to Society?

What’s the problem?

Survey of more than 450 tenants:

• 9/10 say the media portrays tenants negatively

• Most say this has an impact on them or people they know

THE PLAN

GOAL:

To challenge negative stereotypes of

social housing residents

KEY MESSAGES:

● See the person, not the stereotype.

● Think before you judge

HASHTAG:

#BenefitToSociety

Media• Fair Press for Tenants Guide

• Launched Sept 17

• Fringe meeting at NUJ conference

Research• Research

Launch event

Social Media

7 EASY WAYS TO CONTRIBUTE

1. Pledge your

support

2. Get the Twibbon

3. Do the quiz

4. Like, share,

comment

5. Turn on

notifications

6. Use the hashtag

7. Tell your

contacts with a tag

or a DM

1.PLEDGE YOUR SUPPORT

2. GET THE TWIBBON

twibbon.com/support/benefit-to-society

3. DO THE QUIZ AND SHARE IT

facebook.com/benefittosociety

4. LIKE, SHARE, COMMENT

Every idea, story and support you can

contribute matters!

5. TURN ON NOTIFICATIONS

6. USE THE HASHTAG

7. GET OTHERS INVOLVED

WE ARE A #BENEFITTOSOCIETY

Any questions?