數位公益3.0 v2分享版
TRANSCRIPT
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數位公益 3.0行動科技應用 @NPO
Mr.PM
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• Stanley– 網路行銷– Mobile APP 設計與開發– 社群經營
• 部落客( http://mrpm.cc)– 個人 FB 有 21,000 名粉絲
• 創業者– 交大 2010 年績優育成廠商
• 顧問與講師– NPO 網路行銷顧問– 工研院、學學文創、文化大學講師
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智慧型手機年代並不是最近才開始
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古老的
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現代的
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勝利組
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未來
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行動科技是否可帶來進化 ?
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分享大綱
• 如何開發出真的有人用的 APP
• 行動 vs. 公益案例剖析• 如何整合網路、社群與 Mobile 三大數
位行銷工具
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分享大綱
• 如何開發出真的有人用的 APP
• 行動 vs. 公益案例剖析• 如何整合網路、社群與 Mobile 三大數
位行銷工具
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成功不能複製
但是造成失敗的陷阱卻一樣
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避開越多地雷
成功機率就會提高
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Lesson I
關於Mobile上的使用行為我學到了什麼
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關鍵字:使用地點
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依附在地點的任務(LBS)
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辦公室偷看股票
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關鍵字:殺時間
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殺時間是為了
尋找更多可能性
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從目標導向 -> 尋找可能性
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尋找附近有什麼美食 LBS 美食搜查 FoodSoptting
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關鍵字:輔助記憶
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關鍵字:行動商務
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Amazon
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使用行為小結• 與時間高度相關的任務• 與地點高度相關的任務• 隱密性高• 殺零碎時間• 立刻就想要,不想暫存在腦袋裡• 離目標很近時的搜尋
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Lesson II
關於Mobile APP的規劃我學到了什麼
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Q1 : 為了Mobile而Mobile ?
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Q2 : 我解決的問題重要嘛?
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重要性高
發生頻率低
重要性低
發生頻率高
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Q3 : 有雞生蛋蛋生雞問題嗎?
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• 只有 1000 人也玩的起來嘛?
• 如何設計誘因,讓大家願意互動
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Q5 : 介面設計符合使用者習慣嘛?
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閱聽者認知:
高鐵 APP 可訂票
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研究了 15 分鐘後
訂票流程原來是
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分享大綱
• 如何開發出真的有人用的 APP
• 行動 vs. 公益案例剖析• 如何整合網路、社群與 Mobile 三大數
位行銷工具
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心中第一個問題是
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Facebook APP
在公益上的應用
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網站在公益上的應用
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重點在解決「情境」中的「問題」
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教育類
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在這個數位時代,老師竟然還站在黑板前,使用紙本教科書,真是太荒謬了。
所有的書本、學習教材和評量都應當數位化或使用互動軟體,針對每一個學生的需要和程度因材施教,使學生即時得到學習的回饋。
~賈柏斯傳 第 40章
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依附在地點的任務(LBS)
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試圖來尋找教室的 LBS
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看起來像是這樣!
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聯絡簿
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電子考卷
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課外讀物
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關鍵字老師、家長、學生的三角關係
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聯 絡 簿
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一 年 沒 幾 次 的 家 長 日
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沒有足夠的資料如何幫助孩子學習
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為何不能像 Google Analytics
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未來家長、老師、學生關係• 即時通知– 小朋友得到好寶寶貼紙,媽媽馬上收到 Email
• 統計報表– 小朋友的學習歷程、考試中不懂的觀念、上課
表現,都可以上網看到圖表
• 老師協助家長,將學習延伸到家庭中
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關鍵字補救教學
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老師不可能照顧到每一個學生
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我小時候訂正考卷都在發呆
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未來的補救教學• 老師上課立刻就可知道班上有多少人懂– 不是選擇題亂猜猜對
• 整合考試、作業和課堂問答,老師有統計報表可掌握學生學習狀態
• 幫學生進行補救教學,可立刻知道每一個學生不懂的地方
• 老師上課在電子白板上的板書,立刻可下載到學生平板上
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關鍵字原來這樣做才對
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請大家猜猜看• 把課堂錄影、錄音分享給學生
• 如何避免學生在上課玩 angry bird
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其他類
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Rapid Rescue
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重點在解決「情境」中的「問題」
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先問問你要解的問題WEB or Mobile
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再問問是否有「動機」解決?
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分享大綱
• 如何開發出真的有人用的 APP
• 行動 vs. 公益案例剖析• 如何整合網路、社群與 Mobile 三大數
位行銷工具
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沒有核心策略,怎麼做都沒用• 範例:帶路貨策略–提昇品牌–增加通路–增強貨架位置–增加銷售
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Q&A