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    LSM-306 Supply Chain Management

    Master of Business Administration

    (Logistics & Supply Chain Management)

    Supply Chain Management

    SCM - 306

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    UNIT

    -II

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    What is INVENTORY?

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    What is INVENTORY?

    stocks of

    ready made goods or raw materials

    .. that are needed to be kept in order to be able to

    meet the orders of clients

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Why Is Inventory Required?

    Uncertainty in customer demand Shorter product lifecycles

    More competing products

    Uncertainty in supplies

    Quality/Quantity/Costs/Delivery Times

    Delivery lead times

    Incentives for larger shipments

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Inventory

    Optimization

    No Idle

    Inventories

    No ShortageOf

    Inventories

    Why Is Inventory Required? (2)

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    ShortageOf

    Inventories

    Break in Production process

    Fail to reach to market in time

    Loss of Productivity

    Reduced levels commitment toCustomers

    Why Is Inventory Required? (3)

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Idle

    Inventories

    Accumulation of inventories =Increased capital cost

    Increased indirect costs towardsstorage, safety etc

    Obsolescence of inventory

    Why Is Inventory Required? (4)

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Holding the right amount at the right time is difficult!

    Dell Computers was sharply off in its forecast of demand,

    resulting in inventory write-downs

    1993 stock plunge

    Liz Claibornes higher-than-anticipated excess inventories 1993 unexpected earnings decline,

    IBMs ineffective inventory management

    1994 shortages in the ThinkPad line

    Ciscos declining sales

    2001 $ 2.25B excess inventory charge

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Inventory Management-Demand Forecasts

    Uncertain demand makes demand forecast critical forinventory related decisions:

    What to order?

    When to order?

    How much is the optimal order quantity?

    Approach includes a set of techniques

    INVENTORY POLICY!!

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Supply Chain Factors in Inventory Policy

    Estimation of customer demand Replenishment lead time

    The number of different products being considered

    The length of the planning horizon

    Costs Order cost:

    Product cost

    Transportation cost

    Inventory holding cost, or inventory carrying cost: State taxes, property taxes, and insurance on inventories

    Maintenance costs

    Obsolescence cost

    Opportunity costs

    Service level requirements

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Typical Inventory positions .

    . in Supplier-Manufacturer-Intermediary-consumer channel

    WIPInventory

    FG Inv.At plant

    FG Inv.At field

    RetailInventory

    Consumer

    Inventory

    Re-work/re-packof product

    RMInventory

    Wastedisposal

    Source: Duglas & James

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Toyota calling back cars with sticking pedal

    Thursday 26th November, 2009

    Toyota has decided to order its dealers to alter a part inaccelerator pedals on 3.8 million already recalled vehicles in theUS.

    In September, the car giant advised drivers to remove their floormats after warning the pedals could become jammed under it.

    Now, dealers have been told to shorten the accelerator pedalswhile Toyota manufactures a full replacement pedal.

    The pedal fault has been blamed for at least one fatal accidentinvolving a Lexus ES350 that killed a California Highway Patrolofficer and three members of his family.

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Types of Inventory

    Cycle Stock required to meet demand under conditions ofcertainty

    In-transit Inventories part of cycle stock (but en route fromone location to other) though not available for sale and/or

    shipment Safety or Buffer stock is in excess of cycle stock because of

    uncertainty in demand or lead times

    Speculative stock inventory held for reasons other thansatisfying current demand

    Seasonal Stock a form of speculative stock involvingaccumulation of inventory before beginning of a season

    Dead Stock set of products for which no demand registeredfor a specified period of time

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Effect of Reorder Qty on Average Inventory Investment withConstant Demand and Lead time

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Demand Uncertainty

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Effect of Demand Uncertainty

    Firms to remember the following principles:

    The forecast is always wrong

    It is difficult to match supply and demand

    The longer the forecast horizon, the worse the forecast

    It is even more difficult if one needs to predict customer demand fora long period of time

    Aggregate forecasts are more accurate.

    More difficult to predict customer demand for individual (Stock-

    Keeping Units) SKUsMuch easier to predict demand across all SKUs within one productfamily

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Inv. Management under conditions of Certainty

    Replenishment policy under conditions of certainty requires balancing of

    ordering costs against inventory costs

    Ordering costs: sourcing from an outside supplier

    Costs of Transmitting the order

    Costs of receiving productCosts of placing product in storage

    Costs associated with processing invoice for payment

    Ordering costs: sourcing from is own field storeCosts of Transmitting and processing the inventory transfer

    Costs of handling product

    Costs of receiving product at field location

    Costs of associated documentationNote: Remember that only direct out-of-pocket expenses should be included.

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Cost trade-offs required to determine the mostEconomical Order Quantity

    0

    20

    40

    60

    80

    100

    120

    140

    160

    0 500 1000 1500

    Order Quantity

    Cos

    t

    (Number of Units)

    ($)

    Total Cost

    Ordering Cost

    Inv. carrying Cost

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Assumptions

    P = Ordering cost

    Q items per order: Order quantities are fixed, i.e., each time

    the warehouse places an order, it is for Q items.

    D = Demand per annum (number of units)

    C = Annual inventory carrying cost accrued per unit held ininventory per day that the unit is held (also known as, holding

    cost) as a % of product cost

    V = Average cost of one unit of inventory

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Deriving EOQ

    Total Annual cost (TAC) = (V x C x Q/2) + (P x (D/Q))

    (I.C. cost) (Ord. cost)

    dTAC = d(V x C x Q/2) + d(P x (D/Q))

    dQ dQ dQ

    dTAC = VC/2 + (PD (-Q-2))

    dQ

    =VC/2 PD/Q2

    Setting VC/2 PD/Q2 = 0

    VC/2 = PD/Q2

    Q2 = 2PD/VC

    Q =

    h

    KDQ

    2*= 2PD/VC

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Effect of Reorder Qty on Average Inventory Investment withConstant Demand and Lead time

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    EOQ: Example

    h

    KD

    Q

    2*=

    2PD/VC

    Let us determine the best ordering policy :

    P = Ordering cost = $ 40D = Demand per annum = 4,800 unitsC = Annual inventory carrying cost accrued per unit held ininventory per day that the unit is held = 25 % of productcostV = Average cost of one unit of inventory = $ 100 per unit

    Q* =

    Q*=

    h

    KDQ

    2*=

    2(40) (4800)---------------0.25 x 100

    Q*= 124 units

    h

    KDQ

    2*=

    3,84,000---------------

    25

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    5,480.005,000.00480.0012400

    4,390.003,750.00640.0016300

    3,460.002,500.00960.0024200

    3,200.002,000.001,200.0030160

    3,110.001,750.001,360.0034140

    3,100.001,500.001,600.0040120

    3,170.001,250.001,920.0048100

    3,400.001,000.002,400.006080

    3,950.00750.003,200.008060

    5,300.00500.004,800.0012040

    P = $ 40D = 4800 nos.

    (Q/2 x C x V)P x (D/Q)(D/Q)(Q)

    Total cost ($)Inventory carrying

    cost ($)

    Ordering cost ($)No. of OrdersOrder Qty.

    Cost trade-offs required to determine the most Economical OrderQuantity

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Sensitivity Analysis

    25%8.9%1.6%.4%00.5%2.5%25%Increase

    in cost

    21.51.21.11.9.8.5b

    Total inventory cost relatively insensitive to order quantities

    Actual order quantity: QQis a multiple bof the optimal order quantity Q*.For a given b, the quantity ordered is Q= bQ*

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Assumptions to EOQ Model

    A continuous and constant and known rate of demand

    A constant and known replenishment or lead time

    A constant purchase price that is independent of order

    quantity or time

    No stock-outs are permitted

    Only one item in inventory

    An infinite planning horizon

    No limit on capital availability

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Adjustments to EOQ

    Adjustments need to be made to include:

    Volume of transportation costs and

    Quantity discounts

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Adjustments to EOQ (2)

    Q1 = Maximum quantity that can be economically ordered to qualify for a

    discount on unit cost

    r = Percentage of price reduction if a larger quantity is ordered

    D = Demand per annum (number of units)

    C = Annual inventory carrying cost accrued per unit held in inventory per

    day that the unit is held (also known as, holding cost) as a % of product

    cost

    Q0 = EOQ based on current price

    Q1 = 2(r D/C) + (1-r) Q0

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    3. Orders weighing 40000 or more lbs (1600 cases) have a rate of $ 3.64/cwt, which is = $0.91 per case

    2. Orders weighing between 15000 lbs and 39000 lbs (600 cases and 1560 cases) have a rate of $ 3.90/cwt, which is = $0.975 percase

    1. Orders for less than 15000 lbs (15000/25=600 cases) have a rate of $ 4.00/cwt, which is = $1 per caseGiven:

    16,868222814,560801,820128,00016,000.0082000

    16,837200514,742901,638129,60014,400.009180016,442178214,5601001,456128,00012,800.00101600

    17,866134616,3801401,170134,4009,600.00141200

    16,69889815,600200780128,0006,400.0020800

    16,85045016,000400400128,0003,200.0040400

    17,19842816,340430380130,7203,040.0043380

    17,07833816,200540300129,6002,400.0054300

    (F+G+H)1/2(C+E)25%(B) x (E)(B) x $10(B) x ( C)(A) x $8

    Total

    annualcost ($)

    Inv. Carrying

    cost ($)

    Annual

    transp.Cost ($)

    Annual

    Ord. cost($)

    Transportati

    oncost/order

    ($)

    Value of

    orders/Yr ($)

    Purchase

    price/order ($)

    No.

    ofOrders/Yr

    Order

    Qty.

    (I)(H)(G)(F)(E)(D)( C )(B)(A)

    Cost trade-offs to determine the most Economical Order Quantity with transportation costsincluded

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    I.M. under Uncertainty

    Factors influencing forecast accuracy:

    Economic conditions

    Competitive actions

    Changes in Govt. regulations

    Market shifts

    Changes in consumer buying patterns

    Transit times may vary

    More time may be required to assemble an order or wait for scheduled

    production on one occasion than another occasion Inconsistent lead times for components and raw materials

    Incapability of suppliers to respond to the demand changes

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    I.M. under Uncertainty (2)

    Importance of Order quantity

    It influences number of orders

    Consequently the number of times the firm is exposed to a potentialstock-out at the end each order cycle

    Note: The point at which the order is placed is the primary determinant offuture ability to fill demand while waiting for replenishment stock

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    I.M. under Uncertainty (3)

    Fixed Order point - Fixed Order Quantity Model

    Order is placed when inventory in hand and on the order reaches to apre-determined minimum level required to satisfy demand during ordercycle

    Fixed Order Interval Model

    compares current inventory with fore cast demand

    places an order for the necessary quantity at regular specified time.. Facilitates combining orders for various items in a vendors line .there

    by qualifying for :

    Volume purchase discounts and freight consolidationsavings

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Forecasting

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Inventories and Customer service

    Establishment of service level a safety stock policy

    (Customer relation) (ability to continuous production)

    really a matter of managerial judgment.

    Customer service levels should not be improved solely by addition ofinventories

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Inventories and Customer service (2)

    Establishment of more economical policy:

    (i) To stock highest volume products at retail locations

    (ii) To stock high-moderate volume products at field-ware house locations

    (iii) To stock slow-moving products at centrlised-locations (may be distributioncentre or a plant ware house)

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Symptoms of poor Inventory

    Increasing number of back orders

    Increasing investment in inventory with back orders remaining constant

    High customer turnout

    Increasing number of orders being cancelled

    Wide variance in inventory turnover among distribution centers and among

    major inventory items

    Deteriorating relationships with intermediaries, as typified by dealercancellations and declining orders

    Large quantities of obsolete items

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Steps to reduce Inventory levels

    Multi-echelon inventory planning (Ex: ABC Analysis)

    Lead time analysis

    Elimination of obsolete items

    Analysis of pack size and discount structure

    Measurement of fill rates (magnitude of the stock-out situation) by SKUs

    Analysis of customer demand characteristics

    Note: The best method of reducing inventory investment is to reduce order-

    cycle time by using advanced order processing systems

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    ABC Analysis

    Logic behind ABC Analysis:

    20% of firms customers or products account for 80% of the sales (maybe a larger % of profits)

    Steps in ABC analysis:

    Rank products by sales or preferably by contributing to profitability

    Check for differences between high-volume and low-volume items

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS P f P R S SARMA

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Sales history for Market Area -1

    A

    B

    C

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P R S SARMA

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    ABC Analysis (3)

    A Items:

    Continuous review of inventory status is appropriate

    May be stocked at all ware houses

    Customer service level: Order fill rate of 98%

    B Items

    May be reviewed weeklyMay be stocked at regional warehouses

    Customer service level: Order fill rate of 90%

    C Items

    May be least attention

    May be stocked only at the factory

    Customer service level: Order fill rate of 85%

    Note: Though transportation costs for B & C items are greater, inventory reductions

    are more.

    Resulting overallCustomer serviceLevel of 95%

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P R S SARMA

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Target inventory level = 95% across all products.

    Service level > 99% for many products with high profit margin, high

    volume and low variability.

    Service level < 95% for products with low profit margin, low volume and

    high variability.

    Profit Optimization and Service Level

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P R S SARMA

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Forecasting

    is an important aspect of aspect of I.M.

    Developed at the total company or product level

    Down to product class and SKUs (based on past sales history)

    Down to central Distribution center to branch/regional distribution centersusing one of the following methods:

    Going rate rate of sales that the SKU is experiencing at each location

    Weeks/months of supply the number of weeks/months of sales based on

    expected future sales that management wishes to hold at each location

    Available inventory currently available inventory less back orders

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M B A & Ph D IITD

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

    Forecasting

    RULES OF FORECASTING

    The forecast is always wrong.

    The longer the forecast horizon, the worse the forecast.

    Aggregate forecasts are more accurate.

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M B A & Ph D IITD

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    GITAM INSTITUTE OF INTERNATIONAL BUSINESS M.B.A & Ph.D. - IITD

    Utility of Forecasting

    Part of the available tools for a manager

    Despite difficulties with forecasts, it can be used for a variety of decisions

    Number of techniques allow prudent use of forecasts as needed

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

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    M.B.A & Ph.D. IITD

    Techniques

    Judgment Methods

    Sales-force composite

    Experts panel

    Delphi method

    Market research/survey

    Time Series Moving Averages

    Exponential Smoothing

    Trends

    Regression

    Holts method

    Seasonal patterns Seasonal decomposition

    Trend + Seasonality Winters Method

    Causal Methods

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

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    The Most Appropriate Technique (s)

    Purpose of the forecast

    How will the forecast be used?

    Dynamics of system for which forecast will be made

    How accurate is the past history in predicting the future?

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

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    SUMMARY

    Matching supply with demand a major challenge

    Forecast demand is always wrong

    Longer the forecast horizon, less accurate the forecast

    Aggregate demand more accurate than disaggregated demand

    Need the most appropriate technique

    Need the most appropriate inventory policy

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

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    Risk Pooling

    Demand variability is reduced if one aggregates demand

    across locations.

    More likely that high demand from one customer will be

    offset by low demand from another.

    Reduction in variability allows a decrease in safety stock andtherefore reduces average inventory.

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

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    Demand Variation

    Standard deviation measures how much demand tends to vary around the

    average

    Gives an absolute measure of the variability

    Coefficient of variation is the ratio of standard deviation to average

    demand

    Gives a relative measure of the variability, relative to the averagedemand

    GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD

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