306 scm unit ii revised 1
TRANSCRIPT
-
7/29/2019 306 Scm Unit II Revised 1
1/50
LSM-306 Supply Chain Management
Master of Business Administration
(Logistics & Supply Chain Management)
Supply Chain Management
SCM - 306
-
7/29/2019 306 Scm Unit II Revised 1
2/50
623.925-Lo
gisticsSystems
Engineering
LSM-3
06SupplyChainManagement
2
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
UNIT
-II
-
7/29/2019 306 Scm Unit II Revised 1
3/50
623.925-Lo
gisticsSystems
Engineering
LSM-306SupplyChainManagement
3
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
What is INVENTORY?
-
7/29/2019 306 Scm Unit II Revised 1
4/50
623.925-Lo
gisticsSystems
Engineering
LSM-306SupplyChainManagement
4
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
What is INVENTORY?
stocks of
ready made goods or raw materials
.. that are needed to be kept in order to be able to
meet the orders of clients
-
7/29/2019 306 Scm Unit II Revised 1
5/50
623.925-Lo
gisticsSystems
Engineering
LSM-306SupplyChainManagement
5
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Why Is Inventory Required?
Uncertainty in customer demand Shorter product lifecycles
More competing products
Uncertainty in supplies
Quality/Quantity/Costs/Delivery Times
Delivery lead times
Incentives for larger shipments
-
7/29/2019 306 Scm Unit II Revised 1
6/50
623.925-Lo
gisticsSystems
Engineering
LSM-306SupplyChainManagement
6
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Inventory
Optimization
No Idle
Inventories
No ShortageOf
Inventories
Why Is Inventory Required? (2)
-
7/29/2019 306 Scm Unit II Revised 1
7/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyChainManagement
7
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
ShortageOf
Inventories
Break in Production process
Fail to reach to market in time
Loss of Productivity
Reduced levels commitment toCustomers
Why Is Inventory Required? (3)
-
7/29/2019 306 Scm Unit II Revised 1
8/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyChainManagement
8
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Idle
Inventories
Accumulation of inventories =Increased capital cost
Increased indirect costs towardsstorage, safety etc
Obsolescence of inventory
Why Is Inventory Required? (4)
-
7/29/2019 306 Scm Unit II Revised 1
9/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyChainManagement
9
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Holding the right amount at the right time is difficult!
Dell Computers was sharply off in its forecast of demand,
resulting in inventory write-downs
1993 stock plunge
Liz Claibornes higher-than-anticipated excess inventories 1993 unexpected earnings decline,
IBMs ineffective inventory management
1994 shortages in the ThinkPad line
Ciscos declining sales
2001 $ 2.25B excess inventory charge
-
7/29/2019 306 Scm Unit II Revised 1
10/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyChainManagement
10
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Inventory Management-Demand Forecasts
Uncertain demand makes demand forecast critical forinventory related decisions:
What to order?
When to order?
How much is the optimal order quantity?
Approach includes a set of techniques
INVENTORY POLICY!!
-
7/29/2019 306 Scm Unit II Revised 1
11/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyChainManagement
11
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Supply Chain Factors in Inventory Policy
Estimation of customer demand Replenishment lead time
The number of different products being considered
The length of the planning horizon
Costs Order cost:
Product cost
Transportation cost
Inventory holding cost, or inventory carrying cost: State taxes, property taxes, and insurance on inventories
Maintenance costs
Obsolescence cost
Opportunity costs
Service level requirements
-
7/29/2019 306 Scm Unit II Revised 1
12/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyChainManagement
12
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Typical Inventory positions .
. in Supplier-Manufacturer-Intermediary-consumer channel
WIPInventory
FG Inv.At plant
FG Inv.At field
RetailInventory
Consumer
Inventory
Re-work/re-packof product
RMInventory
Wastedisposal
Source: Duglas & James
-
7/29/2019 306 Scm Unit II Revised 1
13/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyChainManagement
13
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Toyota calling back cars with sticking pedal
Thursday 26th November, 2009
Toyota has decided to order its dealers to alter a part inaccelerator pedals on 3.8 million already recalled vehicles in theUS.
In September, the car giant advised drivers to remove their floormats after warning the pedals could become jammed under it.
Now, dealers have been told to shorten the accelerator pedalswhile Toyota manufactures a full replacement pedal.
The pedal fault has been blamed for at least one fatal accidentinvolving a Lexus ES350 that killed a California Highway Patrolofficer and three members of his family.
-
7/29/2019 306 Scm Unit II Revised 1
14/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyCha
inManagement
14
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Types of Inventory
Cycle Stock required to meet demand under conditions ofcertainty
In-transit Inventories part of cycle stock (but en route fromone location to other) though not available for sale and/or
shipment Safety or Buffer stock is in excess of cycle stock because of
uncertainty in demand or lead times
Speculative stock inventory held for reasons other thansatisfying current demand
Seasonal Stock a form of speculative stock involvingaccumulation of inventory before beginning of a season
Dead Stock set of products for which no demand registeredfor a specified period of time
-
7/29/2019 306 Scm Unit II Revised 1
15/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyCha
inManagement
15
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Effect of Reorder Qty on Average Inventory Investment withConstant Demand and Lead time
-
7/29/2019 306 Scm Unit II Revised 1
16/50
623.925-LogisticsSystems
Engineering
LSM-306SupplyCha
inManagement
16
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Demand Uncertainty
-
7/29/2019 306 Scm Unit II Revised 1
17/50
623.925-LogisticsSystems
Engineering
LSM-
306SupplyCha
inManagement
17
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Effect of Demand Uncertainty
Firms to remember the following principles:
The forecast is always wrong
It is difficult to match supply and demand
The longer the forecast horizon, the worse the forecast
It is even more difficult if one needs to predict customer demand fora long period of time
Aggregate forecasts are more accurate.
More difficult to predict customer demand for individual (Stock-
Keeping Units) SKUsMuch easier to predict demand across all SKUs within one productfamily
-
7/29/2019 306 Scm Unit II Revised 1
18/50
623.925-LogisticsSystems
Engineering
LSM-
306SupplyCha
inManagement
18
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Inv. Management under conditions of Certainty
Replenishment policy under conditions of certainty requires balancing of
ordering costs against inventory costs
Ordering costs: sourcing from an outside supplier
Costs of Transmitting the order
Costs of receiving productCosts of placing product in storage
Costs associated with processing invoice for payment
Ordering costs: sourcing from is own field storeCosts of Transmitting and processing the inventory transfer
Costs of handling product
Costs of receiving product at field location
Costs of associated documentationNote: Remember that only direct out-of-pocket expenses should be included.
-
7/29/2019 306 Scm Unit II Revised 1
19/50
623.925-LogisticsSystems
Engineering
LSM-
306SupplyCha
inManagement
19
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Cost trade-offs required to determine the mostEconomical Order Quantity
0
20
40
60
80
100
120
140
160
0 500 1000 1500
Order Quantity
Cos
t
(Number of Units)
($)
Total Cost
Ordering Cost
Inv. carrying Cost
-
7/29/2019 306 Scm Unit II Revised 1
20/50
623.925-LogisticsSystems
Engineering
LSM-
306SupplyCha
inManagement
20
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Assumptions
P = Ordering cost
Q items per order: Order quantities are fixed, i.e., each time
the warehouse places an order, it is for Q items.
D = Demand per annum (number of units)
C = Annual inventory carrying cost accrued per unit held ininventory per day that the unit is held (also known as, holding
cost) as a % of product cost
V = Average cost of one unit of inventory
-
7/29/2019 306 Scm Unit II Revised 1
21/50
623.925-LogisticsSystems
Engineering
LSM-
306SupplyCha
inManagement
21
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Deriving EOQ
Total Annual cost (TAC) = (V x C x Q/2) + (P x (D/Q))
(I.C. cost) (Ord. cost)
dTAC = d(V x C x Q/2) + d(P x (D/Q))
dQ dQ dQ
dTAC = VC/2 + (PD (-Q-2))
dQ
=VC/2 PD/Q2
Setting VC/2 PD/Q2 = 0
VC/2 = PD/Q2
Q2 = 2PD/VC
Q =
h
KDQ
2*= 2PD/VC
-
7/29/2019 306 Scm Unit II Revised 1
22/50
623.925-L
ogisticsSystems
Engineering
LSM-306SupplyCha
inManagement
22
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Effect of Reorder Qty on Average Inventory Investment withConstant Demand and Lead time
-
7/29/2019 306 Scm Unit II Revised 1
23/50
623.925-L
ogisticsSystems
Engineering
LSM-306SupplyCha
inManagement
23
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
EOQ: Example
h
KD
Q
2*=
2PD/VC
Let us determine the best ordering policy :
P = Ordering cost = $ 40D = Demand per annum = 4,800 unitsC = Annual inventory carrying cost accrued per unit held ininventory per day that the unit is held = 25 % of productcostV = Average cost of one unit of inventory = $ 100 per unit
Q* =
Q*=
h
KDQ
2*=
2(40) (4800)---------------0.25 x 100
Q*= 124 units
h
KDQ
2*=
3,84,000---------------
25
-
7/29/2019 306 Scm Unit II Revised 1
24/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyCha
inManagement
24
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
5,480.005,000.00480.0012400
4,390.003,750.00640.0016300
3,460.002,500.00960.0024200
3,200.002,000.001,200.0030160
3,110.001,750.001,360.0034140
3,100.001,500.001,600.0040120
3,170.001,250.001,920.0048100
3,400.001,000.002,400.006080
3,950.00750.003,200.008060
5,300.00500.004,800.0012040
P = $ 40D = 4800 nos.
(Q/2 x C x V)P x (D/Q)(D/Q)(Q)
Total cost ($)Inventory carrying
cost ($)
Ordering cost ($)No. of OrdersOrder Qty.
Cost trade-offs required to determine the most Economical OrderQuantity
-
7/29/2019 306 Scm Unit II Revised 1
25/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyCha
inManagement
25
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Sensitivity Analysis
25%8.9%1.6%.4%00.5%2.5%25%Increase
in cost
21.51.21.11.9.8.5b
Total inventory cost relatively insensitive to order quantities
Actual order quantity: QQis a multiple bof the optimal order quantity Q*.For a given b, the quantity ordered is Q= bQ*
-
7/29/2019 306 Scm Unit II Revised 1
26/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyCha
inManagement
26
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Assumptions to EOQ Model
A continuous and constant and known rate of demand
A constant and known replenishment or lead time
A constant purchase price that is independent of order
quantity or time
No stock-outs are permitted
Only one item in inventory
An infinite planning horizon
No limit on capital availability
-
7/29/2019 306 Scm Unit II Revised 1
27/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyCha
inManagement
27
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Adjustments to EOQ
Adjustments need to be made to include:
Volume of transportation costs and
Quantity discounts
-
7/29/2019 306 Scm Unit II Revised 1
28/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyCha
inManagement
28
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Adjustments to EOQ (2)
Q1 = Maximum quantity that can be economically ordered to qualify for a
discount on unit cost
r = Percentage of price reduction if a larger quantity is ordered
D = Demand per annum (number of units)
C = Annual inventory carrying cost accrued per unit held in inventory per
day that the unit is held (also known as, holding cost) as a % of product
cost
Q0 = EOQ based on current price
Q1 = 2(r D/C) + (1-r) Q0
-
7/29/2019 306 Scm Unit II Revised 1
29/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyChainManagement
29
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
3. Orders weighing 40000 or more lbs (1600 cases) have a rate of $ 3.64/cwt, which is = $0.91 per case
2. Orders weighing between 15000 lbs and 39000 lbs (600 cases and 1560 cases) have a rate of $ 3.90/cwt, which is = $0.975 percase
1. Orders for less than 15000 lbs (15000/25=600 cases) have a rate of $ 4.00/cwt, which is = $1 per caseGiven:
16,868222814,560801,820128,00016,000.0082000
16,837200514,742901,638129,60014,400.009180016,442178214,5601001,456128,00012,800.00101600
17,866134616,3801401,170134,4009,600.00141200
16,69889815,600200780128,0006,400.0020800
16,85045016,000400400128,0003,200.0040400
17,19842816,340430380130,7203,040.0043380
17,07833816,200540300129,6002,400.0054300
(F+G+H)1/2(C+E)25%(B) x (E)(B) x $10(B) x ( C)(A) x $8
Total
annualcost ($)
Inv. Carrying
cost ($)
Annual
transp.Cost ($)
Annual
Ord. cost($)
Transportati
oncost/order
($)
Value of
orders/Yr ($)
Purchase
price/order ($)
No.
ofOrders/Yr
Order
Qty.
(I)(H)(G)(F)(E)(D)( C )(B)(A)
Cost trade-offs to determine the most Economical Order Quantity with transportation costsincluded
-
7/29/2019 306 Scm Unit II Revised 1
30/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyChainManagement
30
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
I.M. under Uncertainty
Factors influencing forecast accuracy:
Economic conditions
Competitive actions
Changes in Govt. regulations
Market shifts
Changes in consumer buying patterns
Transit times may vary
More time may be required to assemble an order or wait for scheduled
production on one occasion than another occasion Inconsistent lead times for components and raw materials
Incapability of suppliers to respond to the demand changes
-
7/29/2019 306 Scm Unit II Revised 1
31/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyChainManagement
31
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
I.M. under Uncertainty (2)
Importance of Order quantity
It influences number of orders
Consequently the number of times the firm is exposed to a potentialstock-out at the end each order cycle
Note: The point at which the order is placed is the primary determinant offuture ability to fill demand while waiting for replenishment stock
-
7/29/2019 306 Scm Unit II Revised 1
32/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyChainManagement
32
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
I.M. under Uncertainty (3)
Fixed Order point - Fixed Order Quantity Model
Order is placed when inventory in hand and on the order reaches to apre-determined minimum level required to satisfy demand during ordercycle
Fixed Order Interval Model
compares current inventory with fore cast demand
places an order for the necessary quantity at regular specified time.. Facilitates combining orders for various items in a vendors line .there
by qualifying for :
Volume purchase discounts and freight consolidationsavings
-
7/29/2019 306 Scm Unit II Revised 1
33/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyChainManagement
33
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Forecasting
-
7/29/2019 306 Scm Unit II Revised 1
34/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyChainManagement
34
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Inventories and Customer service
Establishment of service level a safety stock policy
(Customer relation) (ability to continuous production)
really a matter of managerial judgment.
Customer service levels should not be improved solely by addition ofinventories
-
7/29/2019 306 Scm Unit II Revised 1
35/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyChainManagemen
t
35
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Inventories and Customer service (2)
Establishment of more economical policy:
(i) To stock highest volume products at retail locations
(ii) To stock high-moderate volume products at field-ware house locations
(iii) To stock slow-moving products at centrlised-locations (may be distributioncentre or a plant ware house)
-
7/29/2019 306 Scm Unit II Revised 1
36/50
623.925-L
ogisticsSystemsEngineering
LSM-306SupplyChainManagemen
t
36
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Symptoms of poor Inventory
Increasing number of back orders
Increasing investment in inventory with back orders remaining constant
High customer turnout
Increasing number of orders being cancelled
Wide variance in inventory turnover among distribution centers and among
major inventory items
Deteriorating relationships with intermediaries, as typified by dealercancellations and declining orders
Large quantities of obsolete items
-
7/29/2019 306 Scm Unit II Revised 1
37/50
623.925-L
ogisticsSystemsEngineering
LSM
-306SupplyChainManagemen
t
37
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Steps to reduce Inventory levels
Multi-echelon inventory planning (Ex: ABC Analysis)
Lead time analysis
Elimination of obsolete items
Analysis of pack size and discount structure
Measurement of fill rates (magnitude of the stock-out situation) by SKUs
Analysis of customer demand characteristics
Note: The best method of reducing inventory investment is to reduce order-
cycle time by using advanced order processing systems
-
7/29/2019 306 Scm Unit II Revised 1
38/50
623.925-L
ogisticsSystem
sEngineering
LSM
-306SupplyChainManagemen
t
38
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
ABC Analysis
Logic behind ABC Analysis:
20% of firms customers or products account for 80% of the sales (maybe a larger % of profits)
Steps in ABC analysis:
Rank products by sales or preferably by contributing to profitability
Check for differences between high-volume and low-volume items
GITAM INSTITUTE OF INTERNATIONAL BUSINESS P f P R S SARMA
-
7/29/2019 306 Scm Unit II Revised 1
39/50
623.925-L
ogisticsSystem
sEngineering
LSM
-306SupplyChainManagemen
t
39
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Sales history for Market Area -1
A
B
C
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P R S SARMA
-
7/29/2019 306 Scm Unit II Revised 1
40/50
623.925-L
ogisticsSystem
sEngineering
LSM
-306SupplyChainManagemen
t
40
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
ABC Analysis (3)
A Items:
Continuous review of inventory status is appropriate
May be stocked at all ware houses
Customer service level: Order fill rate of 98%
B Items
May be reviewed weeklyMay be stocked at regional warehouses
Customer service level: Order fill rate of 90%
C Items
May be least attention
May be stocked only at the factory
Customer service level: Order fill rate of 85%
Note: Though transportation costs for B & C items are greater, inventory reductions
are more.
Resulting overallCustomer serviceLevel of 95%
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P R S SARMA
-
7/29/2019 306 Scm Unit II Revised 1
41/50
623.925-L
ogisticsSystem
sEngineering
LSM
-306SupplyChainManagemen
t
41
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Target inventory level = 95% across all products.
Service level > 99% for many products with high profit margin, high
volume and low variability.
Service level < 95% for products with low profit margin, low volume and
high variability.
Profit Optimization and Service Level
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P R S SARMA
-
7/29/2019 306 Scm Unit II Revised 1
42/50
623.925-L
ogisticsSystem
sEngineering
LSM
-306SupplyChainManagemen
t
42
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Forecasting
is an important aspect of aspect of I.M.
Developed at the total company or product level
Down to product class and SKUs (based on past sales history)
Down to central Distribution center to branch/regional distribution centersusing one of the following methods:
Going rate rate of sales that the SKU is experiencing at each location
Weeks/months of supply the number of weeks/months of sales based on
expected future sales that management wishes to hold at each location
Available inventory currently available inventory less back orders
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M B A & Ph D IITD
-
7/29/2019 306 Scm Unit II Revised 1
43/50
623.925-L
ogisticsSystem
sEngineering
LSM
-306SupplyCh
ainManagemen
t
43
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
Forecasting
RULES OF FORECASTING
The forecast is always wrong.
The longer the forecast horizon, the worse the forecast.
Aggregate forecasts are more accurate.
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M B A & Ph D IITD
-
7/29/2019 306 Scm Unit II Revised 1
44/50
623.925-L
ogisticsSystem
sEngineering
LSM
-306SupplyCh
ainManagemen
t
44
GITAM INSTITUTE OF INTERNATIONAL BUSINESS M.B.A & Ph.D. - IITD
Utility of Forecasting
Part of the available tools for a manager
Despite difficulties with forecasts, it can be used for a variety of decisions
Number of techniques allow prudent use of forecasts as needed
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
-
7/29/2019 306 Scm Unit II Revised 1
45/50
623.925-L
ogisticsSystem
sEngineering
LSM
-306SupplyCh
ainManagemen
t
45
M.B.A & Ph.D. IITD
Techniques
Judgment Methods
Sales-force composite
Experts panel
Delphi method
Market research/survey
Time Series Moving Averages
Exponential Smoothing
Trends
Regression
Holts method
Seasonal patterns Seasonal decomposition
Trend + Seasonality Winters Method
Causal Methods
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
-
7/29/2019 306 Scm Unit II Revised 1
46/50
623.925-L
ogisticsSystem
sEngineering
LSM
-306SupplyCh
ainManagemen
t
46
The Most Appropriate Technique (s)
Purpose of the forecast
How will the forecast be used?
Dynamics of system for which forecast will be made
How accurate is the past history in predicting the future?
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
-
7/29/2019 306 Scm Unit II Revised 1
47/50
623.925-LogisticsSystem
sEngineering
LSM
-306SupplyCh
ainManagemen
t
47
SUMMARY
Matching supply with demand a major challenge
Forecast demand is always wrong
Longer the forecast horizon, less accurate the forecast
Aggregate demand more accurate than disaggregated demand
Need the most appropriate technique
Need the most appropriate inventory policy
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
-
7/29/2019 306 Scm Unit II Revised 1
48/50
623.925-LogisticsSystem
sEngineering
LSM
-306SupplyCh
ainManagemen
t
48
Risk Pooling
Demand variability is reduced if one aggregates demand
across locations.
More likely that high demand from one customer will be
offset by low demand from another.
Reduction in variability allows a decrease in safety stock andtherefore reduces average inventory.
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
-
7/29/2019 306 Scm Unit II Revised 1
49/50
623.925-LogisticsSystem
sEngineering
LSM
-306SupplyCh
ainManagemen
t
49
Demand Variation
Standard deviation measures how much demand tends to vary around the
average
Gives an absolute measure of the variability
Coefficient of variation is the ratio of standard deviation to average
demand
Gives a relative measure of the variability, relative to the averagedemand
GITAM INSTITUTE OF INTERNATIONAL BUSINESS Professor P.R.S SARMA M.B.A & Ph.D. - IITD
-
7/29/2019 306 Scm Unit II Revised 1
50/50
623.925-LogisticsSystem
sEngineering
LSM
-306SupplyCh
ainManagemen
t
50