33 Content Marketing Tips, in 140 characters or less

Download 33 Content Marketing Tips, in 140 characters or less

Post on 02-Dec-2014

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Take your content marketing skills to the next level of awesomeness with "33 Content Marketing Tips, in 140 characters or less," an infographic by Ethos3. For sources referenced for this design, check out the complete blog post at: http://www.ethos3.com/blog/ Ethos3 is a presentation design agency with premier presentation designers and PowerPoint designers. Presentations are a powerful addition to any content marketing tool kit. Contact Ethos3 today to learn more about the power of presentations: http://www.ethos3.com/contact/

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1. 33 content marketing tips in 140 characters or less Write. "600/o of consumers feel more positive about a company after reading custom content on its site. @ReferralCandy ". ..think about your audience before you start, but know that you will only know so much. Then listen. " @JerodMorris "lt's better to have a much smaller audience that is targeted than a larger one that doesn't convert. " @NeilPatel Create a calendar. Plan content in advance. Simultaneously create multiple pieces on related topics. @CMlContent NUMBER When creating a content plan, emphasize "evergreen topics that are true to your core product offering. " @B2Community h Content formats include: Article, Ebook, Presentation, Video, Graphic, Photo, Podcast, Email and Webinar. @Lakey NUMBER Content must be able to answer: So what? Provide content that has meaning. Don't create fluff. @MarketingProfs w mmgfn Create helpful, unique content. Be conversational, and provide clear takeaways. 8 @LoriRTaylor mmggn Audiences want stories. Connect with your community by sharing stories. 9 @MarketingLand mmm; Make a genuine connection. Describe a real experience to enhance educational material. @SEJournal Consider using live events and thorough case studies to increase brand awareness and engagement. @KlSSmetrics Create videos. "By 2017, video will account for 69% of all consumer internet traffic. according to Cisco. " @Guardian "Seek out the most influential people in your industry to create content for your brand. " @EntMagazine H 0 Format to create skimmable content. Write short paragraphs. Segment with headings. Bold key points. @Econsultancy Be titlesavvy. ". ..sources say that 80 percent of readers never make it past the blog post's title. " @HuffPostSmBiz Nuuggn State clear benefits in headlines. "We need to build positive, meaningful experiences, not clever tag| ines. " @Forbes "60 is the optimal character number for blog titles shared on social media. " @Captora I-5 O5 Numm Skip the sales pitch. Use your content to provide information that your clients will enjoy. 18 @SocialMedia2day Numm; Always use visuals. Content with imagery gets 94/ o more views than content without. 19 @SEWatch Remember mobile. "Shortform, mobilefriendly micro content will be the new strategic darling. " @JayBaer Use data. Know which content pieces are contributing to business growth. Plan future posts based on metrics. @Forbes Track session duration. A 3-minute visit is 2x as likely to result in a return visitor as a 1-minute visit. @OneSpot For SEO, use internal links. Within your content, add links to other relevant content pieces on your site. @NeilPatel Be easy to find. Use SEO tools such as meta tags, descriptions, and URL structure to boost your rankings. @DoriFern Google rewards content that is: semantically comprehensive, long form, media enriched, and easy to read. @BuzzSumo Numm; "Don't forget the marketing in content marketing. " Habitually share your content via multiple channels. @HuffPostBiz Create alliances. Abide by "The Law of Reciprocity. " Regularly promote content published by others. @SusanGunelius M 6') "3 Build an email list. Share content with your 28 audience via their inbox. @CoSchedule "3" Consider hosting webinars to convert blog 9 readers into customers. @NeilPatel Human; Turn existing content into presentations. Speak at events. Post slides to SlideShare; embed into content. @DonLoper Use tools to help develop, distribute, and measure content. Try: @BuzzSumo @Mention @Trackl/ laven @Addvocate @Ethos3 Persist and be patient. "Content marketing (just like most things in business) is a marathon, not a sprint. " @Clickz Get started. "Companies with an active blog generate 67 percent more leads per month. " @JaysonDemers (N O T T Ethos3 can help you use presentations to jumpstart your content marketing plan. Contact us at: start@ethos3.com www. ethos3.com