33 quotes oap presentation
DESCRIPTION
Venture Lab 2012: 33Quotes.com OAP presentation. All other reports have been filed. Any feedback is welcome and appreciated.TRANSCRIPT
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Idea to Opportunity (OAP Assignment)
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Agenda
● The Team● The Product● Who is going to use 33Quotes?● Survey & Interview Analysis● Market Analysis● Competitive Analysis● How we perceive 33Quotes?● Product Key Features● Revenue Channels● Key Partnerships ● Communication Plan● Social Media Buzz● Launch page user flow● Our Mentors
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The Team
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The Product
Our product is about being unique; to be able to express your beliefs, thoughts, to be able to explore, and create phrases and quotes which inspires you and share it in a beautiful way through emergent typography and poster design.
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Who is going to use 33Quotes.com?
age: 18-55 education: college+bachelor income: 50.000$-90.000$ passion: interested in fashion, collection, music, art, literature, memorabilia, stylegeographic spread: US UK AU
Key Insights: Inner need to Communicate insightfulness and design tastes. Create & Share stylish design of inspirational words and phrases. 50% of Surveyed share quotes on Pinterest.Sources: Google Ad Planner, Google Insights for Search, Survey
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Claire shares images, quotes, art, brands to self define herself, social for her is online and offline.
About● San Francisco● Age: 31● Gender: Female● Married with a 1 year old● Analyst working part-time in
a large architecture firm
Likes:●Tools that make presenting performance related metrics to higher management●Collect, Share Images, Brands, Quotes sharing on presentations and with friends●Philosophy, Design, Inspiration, Art●Literature, Books, Gym
Frustrations:●Presentation of materials, quickly craft a story from data●Lack of Time vs. Multitasking need●Lack of designer skills Computer Interest and Knowledge:●Web – high●Social – low-medium●Mobile – basic (maps, google search, facebook/google+)
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Survey & Interviews Analysis
Growth Rate# of daily users on Pinterest has increased by 85 % /month: our potential market is expanding at the rate of 25 %/ month (conservative)
Other Insights Uncovered -quote creation and collection continues to be arduous despite tech advancements-5-10 % people maintain notebooks of quotes and try to memorize them. and they need a easy and fast way to do this
ConclusionPlatform/site and PC-Mobile app as content provider, images and text as relevant need for target audience.
Opportunity Analysis30 % of quote collectors on Pinterest are dissatisfied
-by aesthetics of their pins-by depth of their collection
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MarketSocial Media Industry - Entertainment, Gaming and Apps Segment, Collection and sharing sub-segmentOnline Collection and sharing at 85% YoY growth
ProductPlatform/site and PC-Mobile app as content provider, images and text.
Market Size and Revenue Model First Est.Pinterest 35M users worldwideForecast 15% of Pinterest users in the first year > 5M users worldwide10M Site Monthly visits, 150K$ (est.) Monthly Earnings from AdSense in a 3 Year Plan after consolidation of monthly visits.
Market Analysis
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Wider Competitioncartoon strips, pictures, content - video, audio and blogs.
Direct Competitionquote design sites and apps on Pinterest, Google+,FB, Instagram, quotes archives of text, images archives.
Main Competitors pinterest.com (collections of quotes, could also be a possible customer for us) ||quickstepdesign.com (design your own) || 99Designs.com (request for great designs) || 55His.com (allows to print your quotes) || aktritka.com (russian site on quote designs) || famousquotesabout.com (site with quotes and images: bad user interface) || brainyquote.com (plain simple quote archive: huge collection but not friendly)
Competitive Analysis
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How we perceive 33Quotes?
Brand PersonalityCool, inspiring, fresh, simple, stylish, individual, calm, wise, sociable, voyage, discovery.Build up the brand with the above attributes
Brand Naming33 - originality, dynamism, circle of life, bridge between past and future, easy to remember, repetition, and digitquotes - core business model related word, top of mind awareness potential
Tagline/ClaimFeeling Inspired
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Product Key Features
● genetic algorithms based● smart and unique design approach:
explore, remix and foster variety instead of mundane templates guided by your own taste
● low skill barrier to create well designed quote● nurture a community of design breeders; share, mix and improve designs
together● optimized for sharing on the web on PC and mobile/tablets ● printing / shipping● trends analytics of emerging themes in quotes
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Revenue Channels
Key Revenue Channel at Launch: Advertising - Affiliate Partnership and AdSense (150M$ Target Forecast Est)-Advertising Model AdSense, other Ad Networks.
Other Revenue Channels: Printing - Commission (Print and Shipment Services)Premium Service - B2B connection-Managed Feed for Quotations with Greetings Card companies.-Premium subscriptions, with trends and cool hunting service, data analysis and visualization.
Lead Generation (Revenue from Reselling of Leads)Sponsorships/ Partnerships, Co-MKTG-Partnerships/Sponsorships e-commerce and gifts sites.-Charities Partnerships (Ex. Unicef Gift Cards), donations.
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Key Partnerships
Server firms for hosting Disqus for commentingPrinting services partnership (Affiliate)Google Adsense PartnerYou Tube PartnerGift card services (Moo, Vistaprint, other)e-commerce sites for gift messages
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Communication Plan
before launch
● Define the communication strategy, plan and key messages for social media, tweeting and other (next slide)
● Test Google Adwords campaign usage and key actions to drive traffic to launch page
● Communication Pre-launch Teasers
launch● YouTube Channel videos, viral. ● Blogging, Social. ● Launch meetup event● Facebook and Google+ Groups, Business Page.
● Add and refine social media sharing and plugins● SEO enabled web page for future promotions - custom URL for
most visited quotations etc.● AdWords Google ads campaign consolidation, test of Facebook
ads campaign● Events, Viral OOO
post launch
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Social Media Buzz
Facebook: Public Group in Facebook
Google+: Business Page in Google+
YouTube Channel: Create videos of how to use the service and post on Youtube. Post videos created from a slide of quotations.
Twitter: Publish a daily feed of Quotes to Twitter (create a #tag and @tag)
Pinterest: Allow pins from Pinterest
Instagram: Post quote pictures via Instagram account
Slideshare: Publish slide decks as teasers of beautiful looking quotations (You can find us by searching for 33Quotes in these websites)
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Launch page user flow
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Launch Page (first draft)
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Our Mentors
Parker Thomas - Design Thinker, Prior experience in gift card biz
John Shapiro - Adobe Product dude
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Thank You :)
Lets Talk More
email: [email protected]: @33Qsfacebook: fb.com/33Quotesgoogle+: goo.gl/0MnPZpinterest: pinterest.com/33quotes