Supercharge your Organisation

330 million profiles2 Million jobs3 Million companies303 million active monthly users77,000 UK Teachers

www.rweducation.org

Why?

Global Learner Survey

11,083 people aged between 16-70

➔ 78% think they need to develop soft skills / education system must help workers to do more to build human skills

➔ 70% Traditional career path giving way to a reinvention mindset➔ Most see how technology can enhance their education➔ People believe learning will increasingly become more self-service➔ 43% of people said they self-taught when upskilling for a job

www.rweducation.org

● 675 million users, 200 countries● More than two new members every second● 90K schools listed● 57% of LinkedIn traffic comes from mobile devices● Over 30 million company profiles● 90 million senior-level influencers, and 63 million decision-makers● 48 million student and 90 million Millennials (11 million are decision makers)● 130,000 articles are published on LinkedIn weekly● LinkedIn users spend an average of 10:20 minutes on the site daily, visiting

8.5 pages, or an average of 7:18 minutes, visiting 7.99 pages● 20 million jobs listed

‘Who’ is LinkedIn?

www.rweducation.org

www.rweducation.org

Passive

listener

Active ListenerPassive

Contributor /

Marketer

Networker

Your habits and needs

● Profile / Brand● Soft Marketing (organic)● Research● Networking● Alumni● Online learning● Hard Marketing● Recruitment

1. You have a profile2. Active networker / follower3. Regular liker / sharer of other

people’s content4. Occasional liker / sharer 5. Contributor of own content6. LinkedIn Learning user7. Premium account

habits needs

www.rweducation.org

How?

LinkedIn Ecosystem for Education

www.rweducation.org

Growing a Top Quality Profile

Why?

● Personal and professional brand

● Online CV

● Opportunity to network, curate,

learn, join relevant conversation,

keep up to date… How to do it well?

‘Grow it’ not ‘throw it’

www.rweducation.org

•••

Making an impact… fast!

www.rweducation.org

Get SET...

Take your marks...

● 2 Seconds● Spot one bad mistake● Spot one minor mistake● Score the photo out of 10

www.rweducation.org

Go!2 Seconds

www.rweducation.org

Stop!

www.rweducation.org

www.rweducation.org

Language etc...

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Endorsements from

Peers

www.rweducation.org

Online Learning with LinkedIn Learning

Supports...

● Application to real-world contexts

● ‘Soft skills’

● Blooms Taxonomy - ways to differentiate

● Flipped / Blended classroom

● Independent learning

● Catalogue / organising learning pathways

www.rweducation.org

www.rweducation.org

Soft Marketing

● Get known as an expert● Conversation not sales● Not about urgency● White Glove Treatment - existing stakeholders● Touchpoints (customer service, awards, website etc.) ● Relationships and partnerships● Testimonial (soft and hard)

● Use automation (Tweetdeck etc.)● Set the stage to tell the story● Tell stories● Research● Show up in organic search● Free reports / tools (e.g. Pearson Global

Learner Survey)● Open Networking

www.rweducation.org

Hard Marketing

Requires significant skills (technical and marketing) but can be transformational...

● Paid advertising● Paid recruiting platform● Sales funnels● Targeting

www.rweducation.org

Hard Marketing

www.rweducation.org

Different ways to network and grow

● Messenger

● Commenting in threads

● #Hashtags

● @Tagging

● Company page

● Messenger + email for ‘pincer movement’

● Use 3 to 5 hashtags

● Comments add to your profile keyword search

● Hashtags for grouping and catching attention

● Tagging for alerting / garnering support for your post

● More...

www.rweducation.org

Groups

Connect inwards and outwards

Professional language

Targeted at demographics

Focused on a problem or question

‘Temporary group’ vs ‘Growth group’

Engage Alumni

etc.

“Innovators...Help us solve this problem!”

“Alumni...we need you!”

“Ideas needed!”

“Help me solve this problem”

“We’re looking for volunteering programmes”

“Come to our event!”

“Let’s share our services”

www.rweducation.org

Company Page vs School Page

Spot the BIG but SMALL difference between the two

pages...

School Page

Company Page

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Search tools ● Vet people, companies etc.● Find alumni● Find potential speakers● Develop research skills● Target people to contact

● NOT: programmer NOT manager

● OR: "sales OR marketing OR advertising

● AND: For example, "accountant AND finance AND CPA"

● Parenthetical: combine terms using parentheses. For

example, to find people who have "VP" in their profiles,

but exclude "assistant to VP" or SVPs, type VP NOT

(assistant OR SVP).

Boolean (“Clever”) search

www.rweducation.org

www.rweducation.org

E.g. this exchange resulted in a tour and work experience at Sky Studios - and a passion for film, onto a Level 3 and now a place at a prestigious university.

It started with the network

www.rweducation.org

www.rweducation.org

Creating Simple from ComplexEtiquetteUsability

Groups vs Reply-allsSecurity & Data

File shareLocation share

Video talk Encryption vs openSpeed & Mobility

Productivity vs Traditional culture

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RecruitmentPower

www.rweducation.org

Safeguarding & Compliance for student use

1. Be trustworthy

2. Be professional

3. Be safe

4. Respect others' rights and follow the law

● Legal to join from 16 Years upwards

● Messages to young people from LinkedIn Guidelines...

www.rweducation.org

The Culture Kebab!

Keep it turning

Shave off bit by bit

Choose your sauce

Add your salad

Put it in bread

Enjoy!

(Vegan option of course)

To create the culture...

www.rweducation.org

Marketing Strategy & Execution

Digital learning enviroments

LinkedIn training

International Festival of Learning

Remote working training

Productivity tools training

China education and businesswww.rweducation.org