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How best to market your business online

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  1. 1. How best to market your business online
  2. 2. Drive Traffic Media? Drive Traffic Medias Headquarters Is in Irvine Ca at the WATG Building
  3. 3. Online Marketing is Reputation Management
  4. 4. Your New Clients are looking for you right now! 93% of online experiences begin with a search engine 97% of consumers search for local businesses online The majority of web traffic is driven by the Big Three search enginesGoogle (67%), Bing (16%)and Yahoo (12%)
  5. 5. Googles Changes *Googles Algorithms have wiped out businesss off of Googles search engines. Google doesn't allow spam posts. *Each online post needs to be original no duplicate information .
  6. 6. Blogging On site Blogging Off site Press Releases Social Media Social Media Sharing Strategic Link Building
  7. 7. Sample Keyword &Competition Research
  8. 8. *Why Compete? *When You Can Just Go To The Top?
  9. 9. Strategic Link Building
  10. 10. Broad Marketing is what Google recommends Drive Traffic Media covers all media online *Article Writing: Google is hungry for fresh /original content and allows DTM to write custom articles. *Press Releases: Give your business a platform to introduce new product and services while giving you search rankings . *Blog Commenting: This allows DTM to leverage the power of a blog that has the traffic already and direct it to your site. *Forum Commenting: This is where the experts (potential clients) go to find out the most relevant content in their industry and posting here gives you ranking. *Directory Citations: Are used to make you more relevant in a localized market in a certain expertise. *Monthly Review Submission: This is a challenge, getting reviews online. We get reviews from you and post in the name of the client (optional) giving you credibility and ranking.
  11. 11. *Social Media Bookmarking: Sharing your site gives you more ranking and is highly ranked by Google. *Integrative Link Placement: Getting your link of your website on highly ranked websites. *Video Submission: Video is a huge market ranking and gives you that credibility to all search engines.(Advanced campaigns) *Blogging: Google expects websites to be alive and blogging continuously giving fresh new content to your website every month. This is critical! *RSS Feed Submission: Really Simple Syndications is a perfect way for the public to follow your website and submitting your rss feed to multiple sites gives you more relevance online with Google. *Social Media Submissions: posting on Facebook, Linked in and much more is one of the most powerful things online using the traffic of high ranking social media sites. *Original Content : All Content created is original writing and submissions with no automation Continued
  12. 12. Analytics Dashboard Created Using: Google Webmaster Tools (67% of the market searches) Bing Webmaster Tools (16% of the market searches) Flexible reporting, download dozens metrics/ reports (excel) by week / month and measure key data to ensure market growth Custom reporting for each shop and city / market. DTMs own tracking software (API)Track every action online with an easy to use dashboard. This is a customized Google tool that allows my team to react quickly to search trends.
  13. 13. Analytics Dashboard
  14. 14. Analytics Dashboard
  15. 15. Analytics Dashboard Work Reports You can track what IP addresses have searched your site and reverse search and provide company names!
  16. 16. 1 Blogging On site 5 Blogging Off site 5 Press Releases 10 Social Media 10 Social Media Sharing 200 Strategic Link Building $479 on Sale Only $297
  17. 17. Hiring the wrong company can hurt your online presence! DTM is Google compliant, meaning we follow SEO strategies recommended by Google We use no automation keeping with Google's anti-spam policies. Our work is customized for local and national searches Hiring the wrong company can get you taken off of Google. Called Sand Boxed or De-indexed (THIS MEANS YOU WONT BE FOUND ON GOOGLE) 72% of businesses that attempt in-house SEO fail and often permanently damage their companies reputation.
  18. 18. Drive Traffic Media would be honored to be your Online Marketing Company! Mike Brandt CEO of Drive Traffic Media
  19. 19. SEO Social Media Management Web Development Training 949-800-6990