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PRODUCT- COLGATE VS PEPSODENT PROJECT TITLE: PRODUCT COLGA T E v s. PEPSODENT  1

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8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 120

PRODUCT- COLGATE VS PEPSODENT

PROJECT TITLE

PRODUCT

COLGATE vs PEPSODENT

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 220

PRODUCT- COLGATE VS PEPSODENT

SYNOPSIS

Objectives

1 To study product of Colgate and Pepsodent toothpaste by survey

2 Indentify product which is tooth is popular in people by market survey

Identify why product popular in market

bull Introduction and istory

bull indings

bull Conclusion

bull ecommendation

bull $ppendi

bull ampibliography

2

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PRODUCT- COLGATE VS PEPSODENT

COLGATE

Introduction and istory

The company(s parent has a presence in over ) countries worldwide In

India+ Colgate ranks o1 in top of the mind recall in many consumer surveys

-et(s take a look at the company(s journey over the years and what(s in for it in the

future Colgate is considerably backward integrated It has captive manufacturing

facilities for flavor and other ingredients+ which yield significant cost savings It

has also set up a worldclass facility for manufacture of icalcium Phosphate+ a

key ingredient in toothpaste

istory

0gyptians are believed to have started using a paste to clean their teeth

around ampC+ before toothbrushes were invented $ncient 2reeks and omans

are known to have used toothpastes+ and people in China and India first used

toothpaste around ampC

$ncient toothpastes were used to treat some of the same concerns that we

have today 3 keeping teeth and gums clean+ whitening teeth and freshening breath

The ingredients of ancient toothpastes were however very different and varied

Ingredients used included a powder of o hooves( ashes and burnt eggshells that

was combined with pumice The 2reeks and omans favored more abrasiveness

and their toothpaste ingredients included crushed bones and oyster shells The

omans added more flavoring to help with bad breath+ as well as powdered

charcoal and bark The Chinese used a wide variety of substances in toothpastes

over time that has included ginseng+ herbal mints and salt

3

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 420

PRODUCT- COLGATE VS PEPSODENT

The development of toothpastes in more modern times started in the 14s

0arly versions contained soap and in the 14s chalk was included ampetel nut was

included in toothpaste in 0ngland in the 14s+ and in the 145s a home

encyclopedia described homemade toothpaste that used ground charcoal

Prior to the 14s+ (toothpastes( were usually powders uring the 14s+

new toothpaste in a jar called a Cr6me entifrice was developed and in 147

Colgate started the mass production of toothpaste in jars Colgate introduced its

toothpaste in a tube similar to modernday toothpaste tubes in the 148s

9ntil after 18+ toothpastes contained soap $fter that time+ soap was replaced by

other ingredients to make the paste into a smooth paste or emulsion such as

sodium lauryl sulphate+ a common ingredient in presentday toothpaste

In the second half of the twentieth century modern toothpastes were

developed to help prevent or treat specific diseases and conditions such as tooth

sensitivity luoride toothpastes to help prevent decay were introduced in 181

Toothpastes with very low abrasiveness were also developed and helped prevent

the problems caused by overealous brushing

The most recent advances in toothpastes have included the development of

whitening toothpastes+ and toothpaste containing Triclosan which provides etra

protection against caries+ gum disease+ plaltue+ calculus and bad breath

Toothpastes today typically contain fluoride+ coloring+ flavoring+ sweetener+

as well as ingredients that make the toothpaste a smooth paste+ foam and stay

moist Individual toothpastes also may contain special ingredients+ such as

triclosan in Colgate Total Toothpaste in tubes is used throughout the world and has

been a very successful invention

4

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 520

PRODUCT- COLGATE VS PEPSODENT

Products

Colgate ental Cream

Colgate Total 1)

Colgate =ensitive Colgate gtaresh

Colgate ids Toothpaste

Colgate erbal

Colgate Cibaca amily Protection

Colgate $dvanced hitening

Colgate $ctive =alt

Colgate ental Cream

ampenefits of Colgate ental Cream

Colgate Dental Cream ofer All-Aron ea$ rotetampon

e(en )ere a toot+r annot rea t great mampnt tate reen +reat

t rotet agaampnt root arampe t lean ma0e teet )ampter

t reaampr earl$ ea$ ot

bull Colgate Total 1)

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) contains a uniltue combination of ingredients that

attaches to your teeth and gums and does not get washed away even when you

eat or drink so your whole mouth is protected for up to 1) hours

Colgate Total 1) Toothpaste is an effective decay preventive dentifrice

and helps prevent and reduce gingivitis when used as directed in a

conscientiously applied programme of oral hygiene and regular professional

care It also helps reduce the formation of plaltue and tartar above the gum line

Colgate Total 1) is approved by the I$ to aid in the prevention of

cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association

between periodontitis and systemic health $ causal relationship between the

two has not yet been clearly established

Benefits of using Colgte Totl

2ingivitis is the first stage of gum disease which+ left untreated+ may

develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A

To learn more about gingivitis

Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth

It is the main cause of cavities and gingivitis and can harden into tartar if not

removed daily

Colgate Total 1) contains a uniltue formula which fights germs Its uniltue

formula attaches to your teeth to help reduce plaltue by up to 84A

Cavities are tooth decay Tooth decay is heavily influenced by what we eat+

how well we take care of our teeth and the presence of fluoride in toothpaste

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) provides outstanding protection against cavity formation

and tooth decay

Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth

Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue

from forming into hard to remove tartar buildupeak 0namel

0namel is the outer layer of the tooth It envelops and protects the main

portion of the tooth eak enamel is caused by a buildup of plaltue which

ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens

weak enamel

2um inflammation is one of the first signs of gingivitis and if left untreated

may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause

the red+ tender and swollen gums that characterie gingivitis

ampad breath or malodor is breath containing an unpleasant odor One culprit

of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to

grow Colgate Total 1) helps fight germs that live in the mouth and cause

bad breath

bull Colgate =ensitive

Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield

providing both relief from sudden shocks of pain and long term sensitivity

protection with regular use

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820

PRODUCT- COLGATE VS PEPSODENT

ights pain due to sweetBsourBhotBcold foods by desensitising nerves

elps maintain the natural whiteness of your teeth

=ignificant inhibitory effect on the formation of supragingival calculus

as a pleasant taste

Inge$ients Benefits

Potassium itrate elief from sensitivity by

desensitising nerves

Copolymer B

Pyrophosphate

$nticalculus benefits

=odium

gtonoflurophosphate

$nticaries agent

bull Colgte ampes(

Colgate gtaresh gel is infused with cooling crystals in stripsD+ which

dissolve completely as you brush for a whole new dimension of freshness

freshness that you can see

Benefits

Contains gtenthol for resh ampreath

hiter Teeth

ights Cavities

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920

PRODUCT- COLGATE VS PEPSODENT

Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+

=picy resh E Citrus amplast

Colgte )i$s Toot(ste

ew Colgate ids Toothpaste strengthens teeth and fights cavities

Its light foaming action makes brushing more effective and fun for kids

The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+

and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit

flavor

The ruity bubble gum flavour will make kids want to brush longer in the

morning and at night+ thereby developing good oral care habits

Colgte +el

This product is herbal product is manufactured by natural product

bull Colgte Ci- il Pote-tion

eveloped using Colgate(s international epertise in oral care

9niltue formula protects your teeth from decay

efreshing minty flavour makes your breath super fresh

bull Colgte A$vn-e$ 0(itening

5

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PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

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PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

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PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

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PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

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PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

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PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

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PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

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PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

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PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

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PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

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PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

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PRODUCT- COLGATE VS PEPSODENT

SYNOPSIS

Objectives

1 To study product of Colgate and Pepsodent toothpaste by survey

2 Indentify product which is tooth is popular in people by market survey

Identify why product popular in market

bull Introduction and istory

bull indings

bull Conclusion

bull ecommendation

bull $ppendi

bull ampibliography

2

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 320

PRODUCT- COLGATE VS PEPSODENT

COLGATE

Introduction and istory

The company(s parent has a presence in over ) countries worldwide In

India+ Colgate ranks o1 in top of the mind recall in many consumer surveys

-et(s take a look at the company(s journey over the years and what(s in for it in the

future Colgate is considerably backward integrated It has captive manufacturing

facilities for flavor and other ingredients+ which yield significant cost savings It

has also set up a worldclass facility for manufacture of icalcium Phosphate+ a

key ingredient in toothpaste

istory

0gyptians are believed to have started using a paste to clean their teeth

around ampC+ before toothbrushes were invented $ncient 2reeks and omans

are known to have used toothpastes+ and people in China and India first used

toothpaste around ampC

$ncient toothpastes were used to treat some of the same concerns that we

have today 3 keeping teeth and gums clean+ whitening teeth and freshening breath

The ingredients of ancient toothpastes were however very different and varied

Ingredients used included a powder of o hooves( ashes and burnt eggshells that

was combined with pumice The 2reeks and omans favored more abrasiveness

and their toothpaste ingredients included crushed bones and oyster shells The

omans added more flavoring to help with bad breath+ as well as powdered

charcoal and bark The Chinese used a wide variety of substances in toothpastes

over time that has included ginseng+ herbal mints and salt

3

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 420

PRODUCT- COLGATE VS PEPSODENT

The development of toothpastes in more modern times started in the 14s

0arly versions contained soap and in the 14s chalk was included ampetel nut was

included in toothpaste in 0ngland in the 14s+ and in the 145s a home

encyclopedia described homemade toothpaste that used ground charcoal

Prior to the 14s+ (toothpastes( were usually powders uring the 14s+

new toothpaste in a jar called a Cr6me entifrice was developed and in 147

Colgate started the mass production of toothpaste in jars Colgate introduced its

toothpaste in a tube similar to modernday toothpaste tubes in the 148s

9ntil after 18+ toothpastes contained soap $fter that time+ soap was replaced by

other ingredients to make the paste into a smooth paste or emulsion such as

sodium lauryl sulphate+ a common ingredient in presentday toothpaste

In the second half of the twentieth century modern toothpastes were

developed to help prevent or treat specific diseases and conditions such as tooth

sensitivity luoride toothpastes to help prevent decay were introduced in 181

Toothpastes with very low abrasiveness were also developed and helped prevent

the problems caused by overealous brushing

The most recent advances in toothpastes have included the development of

whitening toothpastes+ and toothpaste containing Triclosan which provides etra

protection against caries+ gum disease+ plaltue+ calculus and bad breath

Toothpastes today typically contain fluoride+ coloring+ flavoring+ sweetener+

as well as ingredients that make the toothpaste a smooth paste+ foam and stay

moist Individual toothpastes also may contain special ingredients+ such as

triclosan in Colgate Total Toothpaste in tubes is used throughout the world and has

been a very successful invention

4

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 520

PRODUCT- COLGATE VS PEPSODENT

Products

Colgate ental Cream

Colgate Total 1)

Colgate =ensitive Colgate gtaresh

Colgate ids Toothpaste

Colgate erbal

Colgate Cibaca amily Protection

Colgate $dvanced hitening

Colgate $ctive =alt

Colgate ental Cream

ampenefits of Colgate ental Cream

Colgate Dental Cream ofer All-Aron ea$ rotetampon

e(en )ere a toot+r annot rea t great mampnt tate reen +reat

t rotet agaampnt root arampe t lean ma0e teet )ampter

t reaampr earl$ ea$ ot

bull Colgate Total 1)

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) contains a uniltue combination of ingredients that

attaches to your teeth and gums and does not get washed away even when you

eat or drink so your whole mouth is protected for up to 1) hours

Colgate Total 1) Toothpaste is an effective decay preventive dentifrice

and helps prevent and reduce gingivitis when used as directed in a

conscientiously applied programme of oral hygiene and regular professional

care It also helps reduce the formation of plaltue and tartar above the gum line

Colgate Total 1) is approved by the I$ to aid in the prevention of

cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association

between periodontitis and systemic health $ causal relationship between the

two has not yet been clearly established

Benefits of using Colgte Totl

2ingivitis is the first stage of gum disease which+ left untreated+ may

develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A

To learn more about gingivitis

Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth

It is the main cause of cavities and gingivitis and can harden into tartar if not

removed daily

Colgate Total 1) contains a uniltue formula which fights germs Its uniltue

formula attaches to your teeth to help reduce plaltue by up to 84A

Cavities are tooth decay Tooth decay is heavily influenced by what we eat+

how well we take care of our teeth and the presence of fluoride in toothpaste

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) provides outstanding protection against cavity formation

and tooth decay

Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth

Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue

from forming into hard to remove tartar buildupeak 0namel

0namel is the outer layer of the tooth It envelops and protects the main

portion of the tooth eak enamel is caused by a buildup of plaltue which

ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens

weak enamel

2um inflammation is one of the first signs of gingivitis and if left untreated

may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause

the red+ tender and swollen gums that characterie gingivitis

ampad breath or malodor is breath containing an unpleasant odor One culprit

of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to

grow Colgate Total 1) helps fight germs that live in the mouth and cause

bad breath

bull Colgate =ensitive

Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield

providing both relief from sudden shocks of pain and long term sensitivity

protection with regular use

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820

PRODUCT- COLGATE VS PEPSODENT

ights pain due to sweetBsourBhotBcold foods by desensitising nerves

elps maintain the natural whiteness of your teeth

=ignificant inhibitory effect on the formation of supragingival calculus

as a pleasant taste

Inge$ients Benefits

Potassium itrate elief from sensitivity by

desensitising nerves

Copolymer B

Pyrophosphate

$nticalculus benefits

=odium

gtonoflurophosphate

$nticaries agent

bull Colgte ampes(

Colgate gtaresh gel is infused with cooling crystals in stripsD+ which

dissolve completely as you brush for a whole new dimension of freshness

freshness that you can see

Benefits

Contains gtenthol for resh ampreath

hiter Teeth

ights Cavities

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920

PRODUCT- COLGATE VS PEPSODENT

Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+

=picy resh E Citrus amplast

Colgte )i$s Toot(ste

ew Colgate ids Toothpaste strengthens teeth and fights cavities

Its light foaming action makes brushing more effective and fun for kids

The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+

and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit

flavor

The ruity bubble gum flavour will make kids want to brush longer in the

morning and at night+ thereby developing good oral care habits

Colgte +el

This product is herbal product is manufactured by natural product

bull Colgte Ci- il Pote-tion

eveloped using Colgate(s international epertise in oral care

9niltue formula protects your teeth from decay

efreshing minty flavour makes your breath super fresh

bull Colgte A$vn-e$ 0(itening

5

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020

PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120

PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

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PRODUCT- COLGATE VS PEPSODENT

COLGATE

Introduction and istory

The company(s parent has a presence in over ) countries worldwide In

India+ Colgate ranks o1 in top of the mind recall in many consumer surveys

-et(s take a look at the company(s journey over the years and what(s in for it in the

future Colgate is considerably backward integrated It has captive manufacturing

facilities for flavor and other ingredients+ which yield significant cost savings It

has also set up a worldclass facility for manufacture of icalcium Phosphate+ a

key ingredient in toothpaste

istory

0gyptians are believed to have started using a paste to clean their teeth

around ampC+ before toothbrushes were invented $ncient 2reeks and omans

are known to have used toothpastes+ and people in China and India first used

toothpaste around ampC

$ncient toothpastes were used to treat some of the same concerns that we

have today 3 keeping teeth and gums clean+ whitening teeth and freshening breath

The ingredients of ancient toothpastes were however very different and varied

Ingredients used included a powder of o hooves( ashes and burnt eggshells that

was combined with pumice The 2reeks and omans favored more abrasiveness

and their toothpaste ingredients included crushed bones and oyster shells The

omans added more flavoring to help with bad breath+ as well as powdered

charcoal and bark The Chinese used a wide variety of substances in toothpastes

over time that has included ginseng+ herbal mints and salt

3

8172019 33544759 Colgate vs Pepsodent Mr555

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PRODUCT- COLGATE VS PEPSODENT

The development of toothpastes in more modern times started in the 14s

0arly versions contained soap and in the 14s chalk was included ampetel nut was

included in toothpaste in 0ngland in the 14s+ and in the 145s a home

encyclopedia described homemade toothpaste that used ground charcoal

Prior to the 14s+ (toothpastes( were usually powders uring the 14s+

new toothpaste in a jar called a Cr6me entifrice was developed and in 147

Colgate started the mass production of toothpaste in jars Colgate introduced its

toothpaste in a tube similar to modernday toothpaste tubes in the 148s

9ntil after 18+ toothpastes contained soap $fter that time+ soap was replaced by

other ingredients to make the paste into a smooth paste or emulsion such as

sodium lauryl sulphate+ a common ingredient in presentday toothpaste

In the second half of the twentieth century modern toothpastes were

developed to help prevent or treat specific diseases and conditions such as tooth

sensitivity luoride toothpastes to help prevent decay were introduced in 181

Toothpastes with very low abrasiveness were also developed and helped prevent

the problems caused by overealous brushing

The most recent advances in toothpastes have included the development of

whitening toothpastes+ and toothpaste containing Triclosan which provides etra

protection against caries+ gum disease+ plaltue+ calculus and bad breath

Toothpastes today typically contain fluoride+ coloring+ flavoring+ sweetener+

as well as ingredients that make the toothpaste a smooth paste+ foam and stay

moist Individual toothpastes also may contain special ingredients+ such as

triclosan in Colgate Total Toothpaste in tubes is used throughout the world and has

been a very successful invention

4

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 520

PRODUCT- COLGATE VS PEPSODENT

Products

Colgate ental Cream

Colgate Total 1)

Colgate =ensitive Colgate gtaresh

Colgate ids Toothpaste

Colgate erbal

Colgate Cibaca amily Protection

Colgate $dvanced hitening

Colgate $ctive =alt

Colgate ental Cream

ampenefits of Colgate ental Cream

Colgate Dental Cream ofer All-Aron ea$ rotetampon

e(en )ere a toot+r annot rea t great mampnt tate reen +reat

t rotet agaampnt root arampe t lean ma0e teet )ampter

t reaampr earl$ ea$ ot

bull Colgate Total 1)

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) contains a uniltue combination of ingredients that

attaches to your teeth and gums and does not get washed away even when you

eat or drink so your whole mouth is protected for up to 1) hours

Colgate Total 1) Toothpaste is an effective decay preventive dentifrice

and helps prevent and reduce gingivitis when used as directed in a

conscientiously applied programme of oral hygiene and regular professional

care It also helps reduce the formation of plaltue and tartar above the gum line

Colgate Total 1) is approved by the I$ to aid in the prevention of

cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association

between periodontitis and systemic health $ causal relationship between the

two has not yet been clearly established

Benefits of using Colgte Totl

2ingivitis is the first stage of gum disease which+ left untreated+ may

develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A

To learn more about gingivitis

Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth

It is the main cause of cavities and gingivitis and can harden into tartar if not

removed daily

Colgate Total 1) contains a uniltue formula which fights germs Its uniltue

formula attaches to your teeth to help reduce plaltue by up to 84A

Cavities are tooth decay Tooth decay is heavily influenced by what we eat+

how well we take care of our teeth and the presence of fluoride in toothpaste

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) provides outstanding protection against cavity formation

and tooth decay

Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth

Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue

from forming into hard to remove tartar buildupeak 0namel

0namel is the outer layer of the tooth It envelops and protects the main

portion of the tooth eak enamel is caused by a buildup of plaltue which

ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens

weak enamel

2um inflammation is one of the first signs of gingivitis and if left untreated

may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause

the red+ tender and swollen gums that characterie gingivitis

ampad breath or malodor is breath containing an unpleasant odor One culprit

of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to

grow Colgate Total 1) helps fight germs that live in the mouth and cause

bad breath

bull Colgate =ensitive

Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield

providing both relief from sudden shocks of pain and long term sensitivity

protection with regular use

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820

PRODUCT- COLGATE VS PEPSODENT

ights pain due to sweetBsourBhotBcold foods by desensitising nerves

elps maintain the natural whiteness of your teeth

=ignificant inhibitory effect on the formation of supragingival calculus

as a pleasant taste

Inge$ients Benefits

Potassium itrate elief from sensitivity by

desensitising nerves

Copolymer B

Pyrophosphate

$nticalculus benefits

=odium

gtonoflurophosphate

$nticaries agent

bull Colgte ampes(

Colgate gtaresh gel is infused with cooling crystals in stripsD+ which

dissolve completely as you brush for a whole new dimension of freshness

freshness that you can see

Benefits

Contains gtenthol for resh ampreath

hiter Teeth

ights Cavities

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920

PRODUCT- COLGATE VS PEPSODENT

Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+

=picy resh E Citrus amplast

Colgte )i$s Toot(ste

ew Colgate ids Toothpaste strengthens teeth and fights cavities

Its light foaming action makes brushing more effective and fun for kids

The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+

and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit

flavor

The ruity bubble gum flavour will make kids want to brush longer in the

morning and at night+ thereby developing good oral care habits

Colgte +el

This product is herbal product is manufactured by natural product

bull Colgte Ci- il Pote-tion

eveloped using Colgate(s international epertise in oral care

9niltue formula protects your teeth from decay

efreshing minty flavour makes your breath super fresh

bull Colgte A$vn-e$ 0(itening

5

8172019 33544759 Colgate vs Pepsodent Mr555

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PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

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PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 420

PRODUCT- COLGATE VS PEPSODENT

The development of toothpastes in more modern times started in the 14s

0arly versions contained soap and in the 14s chalk was included ampetel nut was

included in toothpaste in 0ngland in the 14s+ and in the 145s a home

encyclopedia described homemade toothpaste that used ground charcoal

Prior to the 14s+ (toothpastes( were usually powders uring the 14s+

new toothpaste in a jar called a Cr6me entifrice was developed and in 147

Colgate started the mass production of toothpaste in jars Colgate introduced its

toothpaste in a tube similar to modernday toothpaste tubes in the 148s

9ntil after 18+ toothpastes contained soap $fter that time+ soap was replaced by

other ingredients to make the paste into a smooth paste or emulsion such as

sodium lauryl sulphate+ a common ingredient in presentday toothpaste

In the second half of the twentieth century modern toothpastes were

developed to help prevent or treat specific diseases and conditions such as tooth

sensitivity luoride toothpastes to help prevent decay were introduced in 181

Toothpastes with very low abrasiveness were also developed and helped prevent

the problems caused by overealous brushing

The most recent advances in toothpastes have included the development of

whitening toothpastes+ and toothpaste containing Triclosan which provides etra

protection against caries+ gum disease+ plaltue+ calculus and bad breath

Toothpastes today typically contain fluoride+ coloring+ flavoring+ sweetener+

as well as ingredients that make the toothpaste a smooth paste+ foam and stay

moist Individual toothpastes also may contain special ingredients+ such as

triclosan in Colgate Total Toothpaste in tubes is used throughout the world and has

been a very successful invention

4

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 520

PRODUCT- COLGATE VS PEPSODENT

Products

Colgate ental Cream

Colgate Total 1)

Colgate =ensitive Colgate gtaresh

Colgate ids Toothpaste

Colgate erbal

Colgate Cibaca amily Protection

Colgate $dvanced hitening

Colgate $ctive =alt

Colgate ental Cream

ampenefits of Colgate ental Cream

Colgate Dental Cream ofer All-Aron ea$ rotetampon

e(en )ere a toot+r annot rea t great mampnt tate reen +reat

t rotet agaampnt root arampe t lean ma0e teet )ampter

t reaampr earl$ ea$ ot

bull Colgate Total 1)

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) contains a uniltue combination of ingredients that

attaches to your teeth and gums and does not get washed away even when you

eat or drink so your whole mouth is protected for up to 1) hours

Colgate Total 1) Toothpaste is an effective decay preventive dentifrice

and helps prevent and reduce gingivitis when used as directed in a

conscientiously applied programme of oral hygiene and regular professional

care It also helps reduce the formation of plaltue and tartar above the gum line

Colgate Total 1) is approved by the I$ to aid in the prevention of

cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association

between periodontitis and systemic health $ causal relationship between the

two has not yet been clearly established

Benefits of using Colgte Totl

2ingivitis is the first stage of gum disease which+ left untreated+ may

develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A

To learn more about gingivitis

Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth

It is the main cause of cavities and gingivitis and can harden into tartar if not

removed daily

Colgate Total 1) contains a uniltue formula which fights germs Its uniltue

formula attaches to your teeth to help reduce plaltue by up to 84A

Cavities are tooth decay Tooth decay is heavily influenced by what we eat+

how well we take care of our teeth and the presence of fluoride in toothpaste

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) provides outstanding protection against cavity formation

and tooth decay

Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth

Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue

from forming into hard to remove tartar buildupeak 0namel

0namel is the outer layer of the tooth It envelops and protects the main

portion of the tooth eak enamel is caused by a buildup of plaltue which

ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens

weak enamel

2um inflammation is one of the first signs of gingivitis and if left untreated

may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause

the red+ tender and swollen gums that characterie gingivitis

ampad breath or malodor is breath containing an unpleasant odor One culprit

of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to

grow Colgate Total 1) helps fight germs that live in the mouth and cause

bad breath

bull Colgate =ensitive

Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield

providing both relief from sudden shocks of pain and long term sensitivity

protection with regular use

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820

PRODUCT- COLGATE VS PEPSODENT

ights pain due to sweetBsourBhotBcold foods by desensitising nerves

elps maintain the natural whiteness of your teeth

=ignificant inhibitory effect on the formation of supragingival calculus

as a pleasant taste

Inge$ients Benefits

Potassium itrate elief from sensitivity by

desensitising nerves

Copolymer B

Pyrophosphate

$nticalculus benefits

=odium

gtonoflurophosphate

$nticaries agent

bull Colgte ampes(

Colgate gtaresh gel is infused with cooling crystals in stripsD+ which

dissolve completely as you brush for a whole new dimension of freshness

freshness that you can see

Benefits

Contains gtenthol for resh ampreath

hiter Teeth

ights Cavities

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920

PRODUCT- COLGATE VS PEPSODENT

Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+

=picy resh E Citrus amplast

Colgte )i$s Toot(ste

ew Colgate ids Toothpaste strengthens teeth and fights cavities

Its light foaming action makes brushing more effective and fun for kids

The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+

and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit

flavor

The ruity bubble gum flavour will make kids want to brush longer in the

morning and at night+ thereby developing good oral care habits

Colgte +el

This product is herbal product is manufactured by natural product

bull Colgte Ci- il Pote-tion

eveloped using Colgate(s international epertise in oral care

9niltue formula protects your teeth from decay

efreshing minty flavour makes your breath super fresh

bull Colgte A$vn-e$ 0(itening

5

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020

PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120

PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 520

PRODUCT- COLGATE VS PEPSODENT

Products

Colgate ental Cream

Colgate Total 1)

Colgate =ensitive Colgate gtaresh

Colgate ids Toothpaste

Colgate erbal

Colgate Cibaca amily Protection

Colgate $dvanced hitening

Colgate $ctive =alt

Colgate ental Cream

ampenefits of Colgate ental Cream

Colgate Dental Cream ofer All-Aron ea$ rotetampon

e(en )ere a toot+r annot rea t great mampnt tate reen +reat

t rotet agaampnt root arampe t lean ma0e teet )ampter

t reaampr earl$ ea$ ot

bull Colgate Total 1)

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) contains a uniltue combination of ingredients that

attaches to your teeth and gums and does not get washed away even when you

eat or drink so your whole mouth is protected for up to 1) hours

Colgate Total 1) Toothpaste is an effective decay preventive dentifrice

and helps prevent and reduce gingivitis when used as directed in a

conscientiously applied programme of oral hygiene and regular professional

care It also helps reduce the formation of plaltue and tartar above the gum line

Colgate Total 1) is approved by the I$ to aid in the prevention of

cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association

between periodontitis and systemic health $ causal relationship between the

two has not yet been clearly established

Benefits of using Colgte Totl

2ingivitis is the first stage of gum disease which+ left untreated+ may

develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A

To learn more about gingivitis

Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth

It is the main cause of cavities and gingivitis and can harden into tartar if not

removed daily

Colgate Total 1) contains a uniltue formula which fights germs Its uniltue

formula attaches to your teeth to help reduce plaltue by up to 84A

Cavities are tooth decay Tooth decay is heavily influenced by what we eat+

how well we take care of our teeth and the presence of fluoride in toothpaste

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) provides outstanding protection against cavity formation

and tooth decay

Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth

Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue

from forming into hard to remove tartar buildupeak 0namel

0namel is the outer layer of the tooth It envelops and protects the main

portion of the tooth eak enamel is caused by a buildup of plaltue which

ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens

weak enamel

2um inflammation is one of the first signs of gingivitis and if left untreated

may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause

the red+ tender and swollen gums that characterie gingivitis

ampad breath or malodor is breath containing an unpleasant odor One culprit

of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to

grow Colgate Total 1) helps fight germs that live in the mouth and cause

bad breath

bull Colgate =ensitive

Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield

providing both relief from sudden shocks of pain and long term sensitivity

protection with regular use

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820

PRODUCT- COLGATE VS PEPSODENT

ights pain due to sweetBsourBhotBcold foods by desensitising nerves

elps maintain the natural whiteness of your teeth

=ignificant inhibitory effect on the formation of supragingival calculus

as a pleasant taste

Inge$ients Benefits

Potassium itrate elief from sensitivity by

desensitising nerves

Copolymer B

Pyrophosphate

$nticalculus benefits

=odium

gtonoflurophosphate

$nticaries agent

bull Colgte ampes(

Colgate gtaresh gel is infused with cooling crystals in stripsD+ which

dissolve completely as you brush for a whole new dimension of freshness

freshness that you can see

Benefits

Contains gtenthol for resh ampreath

hiter Teeth

ights Cavities

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920

PRODUCT- COLGATE VS PEPSODENT

Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+

=picy resh E Citrus amplast

Colgte )i$s Toot(ste

ew Colgate ids Toothpaste strengthens teeth and fights cavities

Its light foaming action makes brushing more effective and fun for kids

The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+

and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit

flavor

The ruity bubble gum flavour will make kids want to brush longer in the

morning and at night+ thereby developing good oral care habits

Colgte +el

This product is herbal product is manufactured by natural product

bull Colgte Ci- il Pote-tion

eveloped using Colgate(s international epertise in oral care

9niltue formula protects your teeth from decay

efreshing minty flavour makes your breath super fresh

bull Colgte A$vn-e$ 0(itening

5

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020

PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120

PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) contains a uniltue combination of ingredients that

attaches to your teeth and gums and does not get washed away even when you

eat or drink so your whole mouth is protected for up to 1) hours

Colgate Total 1) Toothpaste is an effective decay preventive dentifrice

and helps prevent and reduce gingivitis when used as directed in a

conscientiously applied programme of oral hygiene and regular professional

care It also helps reduce the formation of plaltue and tartar above the gum line

Colgate Total 1) is approved by the I$ to aid in the prevention of

cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association

between periodontitis and systemic health $ causal relationship between the

two has not yet been clearly established

Benefits of using Colgte Totl

2ingivitis is the first stage of gum disease which+ left untreated+ may

develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A

To learn more about gingivitis

Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth

It is the main cause of cavities and gingivitis and can harden into tartar if not

removed daily

Colgate Total 1) contains a uniltue formula which fights germs Its uniltue

formula attaches to your teeth to help reduce plaltue by up to 84A

Cavities are tooth decay Tooth decay is heavily influenced by what we eat+

how well we take care of our teeth and the presence of fluoride in toothpaste

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) provides outstanding protection against cavity formation

and tooth decay

Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth

Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue

from forming into hard to remove tartar buildupeak 0namel

0namel is the outer layer of the tooth It envelops and protects the main

portion of the tooth eak enamel is caused by a buildup of plaltue which

ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens

weak enamel

2um inflammation is one of the first signs of gingivitis and if left untreated

may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause

the red+ tender and swollen gums that characterie gingivitis

ampad breath or malodor is breath containing an unpleasant odor One culprit

of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to

grow Colgate Total 1) helps fight germs that live in the mouth and cause

bad breath

bull Colgate =ensitive

Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield

providing both relief from sudden shocks of pain and long term sensitivity

protection with regular use

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820

PRODUCT- COLGATE VS PEPSODENT

ights pain due to sweetBsourBhotBcold foods by desensitising nerves

elps maintain the natural whiteness of your teeth

=ignificant inhibitory effect on the formation of supragingival calculus

as a pleasant taste

Inge$ients Benefits

Potassium itrate elief from sensitivity by

desensitising nerves

Copolymer B

Pyrophosphate

$nticalculus benefits

=odium

gtonoflurophosphate

$nticaries agent

bull Colgte ampes(

Colgate gtaresh gel is infused with cooling crystals in stripsD+ which

dissolve completely as you brush for a whole new dimension of freshness

freshness that you can see

Benefits

Contains gtenthol for resh ampreath

hiter Teeth

ights Cavities

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920

PRODUCT- COLGATE VS PEPSODENT

Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+

=picy resh E Citrus amplast

Colgte )i$s Toot(ste

ew Colgate ids Toothpaste strengthens teeth and fights cavities

Its light foaming action makes brushing more effective and fun for kids

The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+

and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit

flavor

The ruity bubble gum flavour will make kids want to brush longer in the

morning and at night+ thereby developing good oral care habits

Colgte +el

This product is herbal product is manufactured by natural product

bull Colgte Ci- il Pote-tion

eveloped using Colgate(s international epertise in oral care

9niltue formula protects your teeth from decay

efreshing minty flavour makes your breath super fresh

bull Colgte A$vn-e$ 0(itening

5

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020

PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120

PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720

PRODUCT- COLGATE VS PEPSODENT

Colgate Total 1) provides outstanding protection against cavity formation

and tooth decay

Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth

Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue

from forming into hard to remove tartar buildupeak 0namel

0namel is the outer layer of the tooth It envelops and protects the main

portion of the tooth eak enamel is caused by a buildup of plaltue which

ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens

weak enamel

2um inflammation is one of the first signs of gingivitis and if left untreated

may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause

the red+ tender and swollen gums that characterie gingivitis

ampad breath or malodor is breath containing an unpleasant odor One culprit

of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to

grow Colgate Total 1) helps fight germs that live in the mouth and cause

bad breath

bull Colgate =ensitive

Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield

providing both relief from sudden shocks of pain and long term sensitivity

protection with regular use

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820

PRODUCT- COLGATE VS PEPSODENT

ights pain due to sweetBsourBhotBcold foods by desensitising nerves

elps maintain the natural whiteness of your teeth

=ignificant inhibitory effect on the formation of supragingival calculus

as a pleasant taste

Inge$ients Benefits

Potassium itrate elief from sensitivity by

desensitising nerves

Copolymer B

Pyrophosphate

$nticalculus benefits

=odium

gtonoflurophosphate

$nticaries agent

bull Colgte ampes(

Colgate gtaresh gel is infused with cooling crystals in stripsD+ which

dissolve completely as you brush for a whole new dimension of freshness

freshness that you can see

Benefits

Contains gtenthol for resh ampreath

hiter Teeth

ights Cavities

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920

PRODUCT- COLGATE VS PEPSODENT

Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+

=picy resh E Citrus amplast

Colgte )i$s Toot(ste

ew Colgate ids Toothpaste strengthens teeth and fights cavities

Its light foaming action makes brushing more effective and fun for kids

The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+

and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit

flavor

The ruity bubble gum flavour will make kids want to brush longer in the

morning and at night+ thereby developing good oral care habits

Colgte +el

This product is herbal product is manufactured by natural product

bull Colgte Ci- il Pote-tion

eveloped using Colgate(s international epertise in oral care

9niltue formula protects your teeth from decay

efreshing minty flavour makes your breath super fresh

bull Colgte A$vn-e$ 0(itening

5

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020

PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120

PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820

PRODUCT- COLGATE VS PEPSODENT

ights pain due to sweetBsourBhotBcold foods by desensitising nerves

elps maintain the natural whiteness of your teeth

=ignificant inhibitory effect on the formation of supragingival calculus

as a pleasant taste

Inge$ients Benefits

Potassium itrate elief from sensitivity by

desensitising nerves

Copolymer B

Pyrophosphate

$nticalculus benefits

=odium

gtonoflurophosphate

$nticaries agent

bull Colgte ampes(

Colgate gtaresh gel is infused with cooling crystals in stripsD+ which

dissolve completely as you brush for a whole new dimension of freshness

freshness that you can see

Benefits

Contains gtenthol for resh ampreath

hiter Teeth

ights Cavities

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920

PRODUCT- COLGATE VS PEPSODENT

Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+

=picy resh E Citrus amplast

Colgte )i$s Toot(ste

ew Colgate ids Toothpaste strengthens teeth and fights cavities

Its light foaming action makes brushing more effective and fun for kids

The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+

and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit

flavor

The ruity bubble gum flavour will make kids want to brush longer in the

morning and at night+ thereby developing good oral care habits

Colgte +el

This product is herbal product is manufactured by natural product

bull Colgte Ci- il Pote-tion

eveloped using Colgate(s international epertise in oral care

9niltue formula protects your teeth from decay

efreshing minty flavour makes your breath super fresh

bull Colgte A$vn-e$ 0(itening

5

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020

PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120

PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920

PRODUCT- COLGATE VS PEPSODENT

Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+

=picy resh E Citrus amplast

Colgte )i$s Toot(ste

ew Colgate ids Toothpaste strengthens teeth and fights cavities

Its light foaming action makes brushing more effective and fun for kids

The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+

and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit

flavor

The ruity bubble gum flavour will make kids want to brush longer in the

morning and at night+ thereby developing good oral care habits

Colgte +el

This product is herbal product is manufactured by natural product

bull Colgte Ci- il Pote-tion

eveloped using Colgate(s international epertise in oral care

9niltue formula protects your teeth from decay

efreshing minty flavour makes your breath super fresh

bull Colgte A$vn-e$ 0(itening

5

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020

PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120

PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020

PRODUCT- COLGATE VS PEPSODENT

gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market

leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe

and gentle formula of Colgate $dvanced hitening is clinically proven to clean

and whiten teeth after just 1 days of brushing twice daily It also helps prevent

stains from adhering while fighting plaltue+ tartar and cavities to ensure that the

teeth stay as healthy as they are white

ith the launch of Colgate $dvanced hitening+ Colgate is targeting the

epansion of whitening segment+ where there is growing consumer demand of

whiter teeth that are free of yellowness and stains

Colgte A-tive Slt

In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs

and it gives healthy gems and teeth

PEPSODENT

16

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120

PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120

PRODUCT- COLGATE VS PEPSODENT

Introduction and istory

It is one of the oldest toothpastes on the market today and still touted as a

favorite by those who swear by the brandPepsodent The wellknown minty

flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the

test of time and still has many faithful users

Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since

the beginning of its eistence has always provided more than just basic efficacy

Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back

in 184s and the only paste in Indonesia that actively educates and promotes

proper habit of brushing through school program and free dental check up service

Pepsodent has completed its range product from basic cleaning to complete benefit

paste ever since

Innovtion

In )5+ Pepsodent have launched E relaunched its complete range variant of ew

Pepsodent

1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable

prices Offering larger benefit for its consumer as a part of its effort to

pursue its mission

) Pepsodent =ensitive+ which offers active ingredient that penetrates through

the teeth to relieve the pain from sensitive nerves inside teeth E gum

Pepsodent ighter Toothbrush

11

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220

PRODUCT- COLGATE VS PEPSODENT

ampy having these new innovations+ Pepsodent covers all range of oral health care for

consumers

)e f-ts

bull Pepsodent is the leading brand in most $sian Countries with Indonesia

and India as the biggest market

bull In ) Pepsodent is the only one of the toothpaste brand that recognied by

I+ orld ental ederation in addition to local dentist association

P2ID

Tes of o$u-t

Pepsodent Complete G 2um Care

Complete 1)

Pepsodent erbal

12

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320

PRODUCT- COLGATE VS PEPSODENT

Pepsodent gtilk Teeth Orange

Pepsodent gtilk Teeth =trawberry

Pepsodent =ensitive

Pepsodent hitening

Pepsodent Cavity Prevention

13

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420

PRODUCT- COLGATE VS PEPSODENT

Nutition1 (giene 2 esonl -e

hen it comes to helping people to feel good+ look good and get more out of

life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3

it is at the heart of 9nilever

14

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520

PRODUCT- COLGATE VS PEPSODENT

INDING

9sers of Toothpaste or Toothpowder

Toothpaste users 8A Toothpowder users A

Colgate users 57A

Pepsodent users 17A

Others toothpaste users 1A

eason for use toothpaste

1 amprand loyalty 7A

) Huality )A

reshness in mouth )7A

entist advice )7A

arity flavour users

1 =alt )A

) eem 17A

Plain ))A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620

PRODUCT- COLGATE VS PEPSODENT

2el A

arity Color users

1 ed A

) amplue 5A

hite ))A

bull Identify product by brand name 7A

bull

Celebrity $dvertising of product 17A

bull o changes toothpaste in future 1)A

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720

PRODUCT- COLGATE VS PEPSODENT

RECOENDATION

Colgate is the big brand and market share of Colgate is more as compared to

Pepsodent e think Colgate spend more money on promotion+ advertisement $nd

therefore price of Colgate hence increased ence we recommended Colgate that

Colgate has to reduce promotion ependiture

Pepsodent is a brand but market share of pepsodent very less than Colgate

Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy

They have to target rural consumers and have to promote product accordingly

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820

PRODUCT- COLGATE VS PEPSODENT

CONCLUSION

uring survey we observed that is most of people gave more preference to

the Colgate not to Pepsodent because of you known Colgate is the best toothpaste

in India other than any other amput we not saying that other is not good it also well

but not as per Colgate $nd people mostly used toothpaste not powder ampecause of

you known college student+ ampusiness man and todayJs young generation they

mostly using toothpaste not powder Colgate is also available in every local market

but as per our survey most of people buy their Colgate in a shop and less in a

medical store $nd also most of people using plain Colgate in a white colour

Pepsodent also using in a white colour $nd we also observed that is mostly in our

family we used same toothpaste because during survey 7A of people using same

toothpaste few are other

gtost of People buying Colgate and also Pepsodent because of its good

ltualities and also it available in variety like salt+ eem+ 2el and plain e also

observed that is most of people purchase toothpaste two in a month as per their

family member Colgate E Pepsodent gave ) hours freshness to us $nd some

people said that Colgate does not need any to promote it any film stare like

Pepsodent promoted by film star and some said it need any film star like gtr

1

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920

PRODUCT- COLGATE VS PEPSODENT

=hahruk han =ome people do not want any changes in Colgate E some want

changes in Colgate gtost of people brush teeth in a day at least two times in a

morning and also in a night after having good dinner e also observed that

Colgate is not giving any dental check up free service which other like Pepsodent

are giving free dental check up service to the their customer $nd also most of

people do not take any advice before using any toothpaste because we known poor

family they do not having so much money for eat so they how they can take any

advice ich family they take all care like health and so on because of they has lot

of money

In rural area we known there people mostly buy their product by brand so

here also people come know their product by brand and also ltuality of product

uring survey most of peoples said that brand is necessary for promotion of any

product ithout brand people how can identify their product in city and also

village =o we identified that is Colgate is the liked of all people $nd they ready to

spend other ever price of Colgate would be in a market Pepsodent also good but

most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks

to Prof andana gtam to gave us such project e really enjoyed during survey

15

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26

8172019 33544759 Colgate vs Pepsodent Mr555

httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020

PRODUCT- COLGATE VS PEPSODENT

BIBILOGRAP+Y

httpwwwgooglecom

httpwwwwekipediacom

htttpwwwcolagatecom

httpwwwunilivercoidcom

26