33544759 colgate vs pepsodent mr555
TRANSCRIPT
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
PROJECT TITLE
PRODUCT
COLGATE vs PEPSODENT
1
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PRODUCT- COLGATE VS PEPSODENT
SYNOPSIS
Objectives
1 To study product of Colgate and Pepsodent toothpaste by survey
2 Indentify product which is tooth is popular in people by market survey
Identify why product popular in market
bull Introduction and istory
bull indings
bull Conclusion
bull ecommendation
bull $ppendi
bull ampibliography
2
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PRODUCT- COLGATE VS PEPSODENT
COLGATE
Introduction and istory
The company(s parent has a presence in over ) countries worldwide In
India+ Colgate ranks o1 in top of the mind recall in many consumer surveys
-et(s take a look at the company(s journey over the years and what(s in for it in the
future Colgate is considerably backward integrated It has captive manufacturing
facilities for flavor and other ingredients+ which yield significant cost savings It
has also set up a worldclass facility for manufacture of icalcium Phosphate+ a
key ingredient in toothpaste
istory
0gyptians are believed to have started using a paste to clean their teeth
around ampC+ before toothbrushes were invented $ncient 2reeks and omans
are known to have used toothpastes+ and people in China and India first used
toothpaste around ampC
$ncient toothpastes were used to treat some of the same concerns that we
have today 3 keeping teeth and gums clean+ whitening teeth and freshening breath
The ingredients of ancient toothpastes were however very different and varied
Ingredients used included a powder of o hooves( ashes and burnt eggshells that
was combined with pumice The 2reeks and omans favored more abrasiveness
and their toothpaste ingredients included crushed bones and oyster shells The
omans added more flavoring to help with bad breath+ as well as powdered
charcoal and bark The Chinese used a wide variety of substances in toothpastes
over time that has included ginseng+ herbal mints and salt
3
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PRODUCT- COLGATE VS PEPSODENT
The development of toothpastes in more modern times started in the 14s
0arly versions contained soap and in the 14s chalk was included ampetel nut was
included in toothpaste in 0ngland in the 14s+ and in the 145s a home
encyclopedia described homemade toothpaste that used ground charcoal
Prior to the 14s+ (toothpastes( were usually powders uring the 14s+
new toothpaste in a jar called a Cr6me entifrice was developed and in 147
Colgate started the mass production of toothpaste in jars Colgate introduced its
toothpaste in a tube similar to modernday toothpaste tubes in the 148s
9ntil after 18+ toothpastes contained soap $fter that time+ soap was replaced by
other ingredients to make the paste into a smooth paste or emulsion such as
sodium lauryl sulphate+ a common ingredient in presentday toothpaste
In the second half of the twentieth century modern toothpastes were
developed to help prevent or treat specific diseases and conditions such as tooth
sensitivity luoride toothpastes to help prevent decay were introduced in 181
Toothpastes with very low abrasiveness were also developed and helped prevent
the problems caused by overealous brushing
The most recent advances in toothpastes have included the development of
whitening toothpastes+ and toothpaste containing Triclosan which provides etra
protection against caries+ gum disease+ plaltue+ calculus and bad breath
Toothpastes today typically contain fluoride+ coloring+ flavoring+ sweetener+
as well as ingredients that make the toothpaste a smooth paste+ foam and stay
moist Individual toothpastes also may contain special ingredients+ such as
triclosan in Colgate Total Toothpaste in tubes is used throughout the world and has
been a very successful invention
4
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
Products
Colgate ental Cream
Colgate Total 1)
Colgate =ensitive Colgate gtaresh
Colgate ids Toothpaste
Colgate erbal
Colgate Cibaca amily Protection
Colgate $dvanced hitening
Colgate $ctive =alt
Colgate ental Cream
ampenefits of Colgate ental Cream
Colgate Dental Cream ofer All-Aron ea$ rotetampon
e(en )ere a toot+r annot rea t great mampnt tate reen +reat
t rotet agaampnt root arampe t lean ma0e teet )ampter
t reaampr earl$ ea$ ot
bull Colgate Total 1)
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PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) contains a uniltue combination of ingredients that
attaches to your teeth and gums and does not get washed away even when you
eat or drink so your whole mouth is protected for up to 1) hours
Colgate Total 1) Toothpaste is an effective decay preventive dentifrice
and helps prevent and reduce gingivitis when used as directed in a
conscientiously applied programme of oral hygiene and regular professional
care It also helps reduce the formation of plaltue and tartar above the gum line
Colgate Total 1) is approved by the I$ to aid in the prevention of
cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association
between periodontitis and systemic health $ causal relationship between the
two has not yet been clearly established
Benefits of using Colgte Totl
2ingivitis is the first stage of gum disease which+ left untreated+ may
develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A
To learn more about gingivitis
Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth
It is the main cause of cavities and gingivitis and can harden into tartar if not
removed daily
Colgate Total 1) contains a uniltue formula which fights germs Its uniltue
formula attaches to your teeth to help reduce plaltue by up to 84A
Cavities are tooth decay Tooth decay is heavily influenced by what we eat+
how well we take care of our teeth and the presence of fluoride in toothpaste
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) provides outstanding protection against cavity formation
and tooth decay
Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth
Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue
from forming into hard to remove tartar buildupeak 0namel
0namel is the outer layer of the tooth It envelops and protects the main
portion of the tooth eak enamel is caused by a buildup of plaltue which
ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens
weak enamel
2um inflammation is one of the first signs of gingivitis and if left untreated
may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause
the red+ tender and swollen gums that characterie gingivitis
ampad breath or malodor is breath containing an unpleasant odor One culprit
of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to
grow Colgate Total 1) helps fight germs that live in the mouth and cause
bad breath
bull Colgate =ensitive
Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield
providing both relief from sudden shocks of pain and long term sensitivity
protection with regular use
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
ights pain due to sweetBsourBhotBcold foods by desensitising nerves
elps maintain the natural whiteness of your teeth
=ignificant inhibitory effect on the formation of supragingival calculus
as a pleasant taste
Inge$ients Benefits
Potassium itrate elief from sensitivity by
desensitising nerves
Copolymer B
Pyrophosphate
$nticalculus benefits
=odium
gtonoflurophosphate
$nticaries agent
bull Colgte ampes(
Colgate gtaresh gel is infused with cooling crystals in stripsD+ which
dissolve completely as you brush for a whole new dimension of freshness
freshness that you can see
Benefits
Contains gtenthol for resh ampreath
hiter Teeth
ights Cavities
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920
PRODUCT- COLGATE VS PEPSODENT
Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+
=picy resh E Citrus amplast
Colgte )i$s Toot(ste
ew Colgate ids Toothpaste strengthens teeth and fights cavities
Its light foaming action makes brushing more effective and fun for kids
The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+
and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit
flavor
The ruity bubble gum flavour will make kids want to brush longer in the
morning and at night+ thereby developing good oral care habits
Colgte +el
This product is herbal product is manufactured by natural product
bull Colgte Ci- il Pote-tion
eveloped using Colgate(s international epertise in oral care
9niltue formula protects your teeth from decay
efreshing minty flavour makes your breath super fresh
bull Colgte A$vn-e$ 0(itening
5
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
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PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
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PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
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PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
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PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
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PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
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PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
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PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
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PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
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PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
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PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
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PRODUCT- COLGATE VS PEPSODENT
SYNOPSIS
Objectives
1 To study product of Colgate and Pepsodent toothpaste by survey
2 Indentify product which is tooth is popular in people by market survey
Identify why product popular in market
bull Introduction and istory
bull indings
bull Conclusion
bull ecommendation
bull $ppendi
bull ampibliography
2
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
COLGATE
Introduction and istory
The company(s parent has a presence in over ) countries worldwide In
India+ Colgate ranks o1 in top of the mind recall in many consumer surveys
-et(s take a look at the company(s journey over the years and what(s in for it in the
future Colgate is considerably backward integrated It has captive manufacturing
facilities for flavor and other ingredients+ which yield significant cost savings It
has also set up a worldclass facility for manufacture of icalcium Phosphate+ a
key ingredient in toothpaste
istory
0gyptians are believed to have started using a paste to clean their teeth
around ampC+ before toothbrushes were invented $ncient 2reeks and omans
are known to have used toothpastes+ and people in China and India first used
toothpaste around ampC
$ncient toothpastes were used to treat some of the same concerns that we
have today 3 keeping teeth and gums clean+ whitening teeth and freshening breath
The ingredients of ancient toothpastes were however very different and varied
Ingredients used included a powder of o hooves( ashes and burnt eggshells that
was combined with pumice The 2reeks and omans favored more abrasiveness
and their toothpaste ingredients included crushed bones and oyster shells The
omans added more flavoring to help with bad breath+ as well as powdered
charcoal and bark The Chinese used a wide variety of substances in toothpastes
over time that has included ginseng+ herbal mints and salt
3
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 420
PRODUCT- COLGATE VS PEPSODENT
The development of toothpastes in more modern times started in the 14s
0arly versions contained soap and in the 14s chalk was included ampetel nut was
included in toothpaste in 0ngland in the 14s+ and in the 145s a home
encyclopedia described homemade toothpaste that used ground charcoal
Prior to the 14s+ (toothpastes( were usually powders uring the 14s+
new toothpaste in a jar called a Cr6me entifrice was developed and in 147
Colgate started the mass production of toothpaste in jars Colgate introduced its
toothpaste in a tube similar to modernday toothpaste tubes in the 148s
9ntil after 18+ toothpastes contained soap $fter that time+ soap was replaced by
other ingredients to make the paste into a smooth paste or emulsion such as
sodium lauryl sulphate+ a common ingredient in presentday toothpaste
In the second half of the twentieth century modern toothpastes were
developed to help prevent or treat specific diseases and conditions such as tooth
sensitivity luoride toothpastes to help prevent decay were introduced in 181
Toothpastes with very low abrasiveness were also developed and helped prevent
the problems caused by overealous brushing
The most recent advances in toothpastes have included the development of
whitening toothpastes+ and toothpaste containing Triclosan which provides etra
protection against caries+ gum disease+ plaltue+ calculus and bad breath
Toothpastes today typically contain fluoride+ coloring+ flavoring+ sweetener+
as well as ingredients that make the toothpaste a smooth paste+ foam and stay
moist Individual toothpastes also may contain special ingredients+ such as
triclosan in Colgate Total Toothpaste in tubes is used throughout the world and has
been a very successful invention
4
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
Products
Colgate ental Cream
Colgate Total 1)
Colgate =ensitive Colgate gtaresh
Colgate ids Toothpaste
Colgate erbal
Colgate Cibaca amily Protection
Colgate $dvanced hitening
Colgate $ctive =alt
Colgate ental Cream
ampenefits of Colgate ental Cream
Colgate Dental Cream ofer All-Aron ea$ rotetampon
e(en )ere a toot+r annot rea t great mampnt tate reen +reat
t rotet agaampnt root arampe t lean ma0e teet )ampter
t reaampr earl$ ea$ ot
bull Colgate Total 1)
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) contains a uniltue combination of ingredients that
attaches to your teeth and gums and does not get washed away even when you
eat or drink so your whole mouth is protected for up to 1) hours
Colgate Total 1) Toothpaste is an effective decay preventive dentifrice
and helps prevent and reduce gingivitis when used as directed in a
conscientiously applied programme of oral hygiene and regular professional
care It also helps reduce the formation of plaltue and tartar above the gum line
Colgate Total 1) is approved by the I$ to aid in the prevention of
cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association
between periodontitis and systemic health $ causal relationship between the
two has not yet been clearly established
Benefits of using Colgte Totl
2ingivitis is the first stage of gum disease which+ left untreated+ may
develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A
To learn more about gingivitis
Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth
It is the main cause of cavities and gingivitis and can harden into tartar if not
removed daily
Colgate Total 1) contains a uniltue formula which fights germs Its uniltue
formula attaches to your teeth to help reduce plaltue by up to 84A
Cavities are tooth decay Tooth decay is heavily influenced by what we eat+
how well we take care of our teeth and the presence of fluoride in toothpaste
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) provides outstanding protection against cavity formation
and tooth decay
Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth
Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue
from forming into hard to remove tartar buildupeak 0namel
0namel is the outer layer of the tooth It envelops and protects the main
portion of the tooth eak enamel is caused by a buildup of plaltue which
ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens
weak enamel
2um inflammation is one of the first signs of gingivitis and if left untreated
may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause
the red+ tender and swollen gums that characterie gingivitis
ampad breath or malodor is breath containing an unpleasant odor One culprit
of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to
grow Colgate Total 1) helps fight germs that live in the mouth and cause
bad breath
bull Colgate =ensitive
Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield
providing both relief from sudden shocks of pain and long term sensitivity
protection with regular use
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820
PRODUCT- COLGATE VS PEPSODENT
ights pain due to sweetBsourBhotBcold foods by desensitising nerves
elps maintain the natural whiteness of your teeth
=ignificant inhibitory effect on the formation of supragingival calculus
as a pleasant taste
Inge$ients Benefits
Potassium itrate elief from sensitivity by
desensitising nerves
Copolymer B
Pyrophosphate
$nticalculus benefits
=odium
gtonoflurophosphate
$nticaries agent
bull Colgte ampes(
Colgate gtaresh gel is infused with cooling crystals in stripsD+ which
dissolve completely as you brush for a whole new dimension of freshness
freshness that you can see
Benefits
Contains gtenthol for resh ampreath
hiter Teeth
ights Cavities
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920
PRODUCT- COLGATE VS PEPSODENT
Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+
=picy resh E Citrus amplast
Colgte )i$s Toot(ste
ew Colgate ids Toothpaste strengthens teeth and fights cavities
Its light foaming action makes brushing more effective and fun for kids
The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+
and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit
flavor
The ruity bubble gum flavour will make kids want to brush longer in the
morning and at night+ thereby developing good oral care habits
Colgte +el
This product is herbal product is manufactured by natural product
bull Colgte Ci- il Pote-tion
eveloped using Colgate(s international epertise in oral care
9niltue formula protects your teeth from decay
efreshing minty flavour makes your breath super fresh
bull Colgte A$vn-e$ 0(itening
5
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
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PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
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PRODUCT- COLGATE VS PEPSODENT
COLGATE
Introduction and istory
The company(s parent has a presence in over ) countries worldwide In
India+ Colgate ranks o1 in top of the mind recall in many consumer surveys
-et(s take a look at the company(s journey over the years and what(s in for it in the
future Colgate is considerably backward integrated It has captive manufacturing
facilities for flavor and other ingredients+ which yield significant cost savings It
has also set up a worldclass facility for manufacture of icalcium Phosphate+ a
key ingredient in toothpaste
istory
0gyptians are believed to have started using a paste to clean their teeth
around ampC+ before toothbrushes were invented $ncient 2reeks and omans
are known to have used toothpastes+ and people in China and India first used
toothpaste around ampC
$ncient toothpastes were used to treat some of the same concerns that we
have today 3 keeping teeth and gums clean+ whitening teeth and freshening breath
The ingredients of ancient toothpastes were however very different and varied
Ingredients used included a powder of o hooves( ashes and burnt eggshells that
was combined with pumice The 2reeks and omans favored more abrasiveness
and their toothpaste ingredients included crushed bones and oyster shells The
omans added more flavoring to help with bad breath+ as well as powdered
charcoal and bark The Chinese used a wide variety of substances in toothpastes
over time that has included ginseng+ herbal mints and salt
3
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
The development of toothpastes in more modern times started in the 14s
0arly versions contained soap and in the 14s chalk was included ampetel nut was
included in toothpaste in 0ngland in the 14s+ and in the 145s a home
encyclopedia described homemade toothpaste that used ground charcoal
Prior to the 14s+ (toothpastes( were usually powders uring the 14s+
new toothpaste in a jar called a Cr6me entifrice was developed and in 147
Colgate started the mass production of toothpaste in jars Colgate introduced its
toothpaste in a tube similar to modernday toothpaste tubes in the 148s
9ntil after 18+ toothpastes contained soap $fter that time+ soap was replaced by
other ingredients to make the paste into a smooth paste or emulsion such as
sodium lauryl sulphate+ a common ingredient in presentday toothpaste
In the second half of the twentieth century modern toothpastes were
developed to help prevent or treat specific diseases and conditions such as tooth
sensitivity luoride toothpastes to help prevent decay were introduced in 181
Toothpastes with very low abrasiveness were also developed and helped prevent
the problems caused by overealous brushing
The most recent advances in toothpastes have included the development of
whitening toothpastes+ and toothpaste containing Triclosan which provides etra
protection against caries+ gum disease+ plaltue+ calculus and bad breath
Toothpastes today typically contain fluoride+ coloring+ flavoring+ sweetener+
as well as ingredients that make the toothpaste a smooth paste+ foam and stay
moist Individual toothpastes also may contain special ingredients+ such as
triclosan in Colgate Total Toothpaste in tubes is used throughout the world and has
been a very successful invention
4
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 520
PRODUCT- COLGATE VS PEPSODENT
Products
Colgate ental Cream
Colgate Total 1)
Colgate =ensitive Colgate gtaresh
Colgate ids Toothpaste
Colgate erbal
Colgate Cibaca amily Protection
Colgate $dvanced hitening
Colgate $ctive =alt
Colgate ental Cream
ampenefits of Colgate ental Cream
Colgate Dental Cream ofer All-Aron ea$ rotetampon
e(en )ere a toot+r annot rea t great mampnt tate reen +reat
t rotet agaampnt root arampe t lean ma0e teet )ampter
t reaampr earl$ ea$ ot
bull Colgate Total 1)
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) contains a uniltue combination of ingredients that
attaches to your teeth and gums and does not get washed away even when you
eat or drink so your whole mouth is protected for up to 1) hours
Colgate Total 1) Toothpaste is an effective decay preventive dentifrice
and helps prevent and reduce gingivitis when used as directed in a
conscientiously applied programme of oral hygiene and regular professional
care It also helps reduce the formation of plaltue and tartar above the gum line
Colgate Total 1) is approved by the I$ to aid in the prevention of
cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association
between periodontitis and systemic health $ causal relationship between the
two has not yet been clearly established
Benefits of using Colgte Totl
2ingivitis is the first stage of gum disease which+ left untreated+ may
develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A
To learn more about gingivitis
Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth
It is the main cause of cavities and gingivitis and can harden into tartar if not
removed daily
Colgate Total 1) contains a uniltue formula which fights germs Its uniltue
formula attaches to your teeth to help reduce plaltue by up to 84A
Cavities are tooth decay Tooth decay is heavily influenced by what we eat+
how well we take care of our teeth and the presence of fluoride in toothpaste
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) provides outstanding protection against cavity formation
and tooth decay
Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth
Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue
from forming into hard to remove tartar buildupeak 0namel
0namel is the outer layer of the tooth It envelops and protects the main
portion of the tooth eak enamel is caused by a buildup of plaltue which
ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens
weak enamel
2um inflammation is one of the first signs of gingivitis and if left untreated
may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause
the red+ tender and swollen gums that characterie gingivitis
ampad breath or malodor is breath containing an unpleasant odor One culprit
of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to
grow Colgate Total 1) helps fight germs that live in the mouth and cause
bad breath
bull Colgate =ensitive
Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield
providing both relief from sudden shocks of pain and long term sensitivity
protection with regular use
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820
PRODUCT- COLGATE VS PEPSODENT
ights pain due to sweetBsourBhotBcold foods by desensitising nerves
elps maintain the natural whiteness of your teeth
=ignificant inhibitory effect on the formation of supragingival calculus
as a pleasant taste
Inge$ients Benefits
Potassium itrate elief from sensitivity by
desensitising nerves
Copolymer B
Pyrophosphate
$nticalculus benefits
=odium
gtonoflurophosphate
$nticaries agent
bull Colgte ampes(
Colgate gtaresh gel is infused with cooling crystals in stripsD+ which
dissolve completely as you brush for a whole new dimension of freshness
freshness that you can see
Benefits
Contains gtenthol for resh ampreath
hiter Teeth
ights Cavities
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+
=picy resh E Citrus amplast
Colgte )i$s Toot(ste
ew Colgate ids Toothpaste strengthens teeth and fights cavities
Its light foaming action makes brushing more effective and fun for kids
The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+
and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit
flavor
The ruity bubble gum flavour will make kids want to brush longer in the
morning and at night+ thereby developing good oral care habits
Colgte +el
This product is herbal product is manufactured by natural product
bull Colgte Ci- il Pote-tion
eveloped using Colgate(s international epertise in oral care
9niltue formula protects your teeth from decay
efreshing minty flavour makes your breath super fresh
bull Colgte A$vn-e$ 0(itening
5
8172019 33544759 Colgate vs Pepsodent Mr555
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PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
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PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 420
PRODUCT- COLGATE VS PEPSODENT
The development of toothpastes in more modern times started in the 14s
0arly versions contained soap and in the 14s chalk was included ampetel nut was
included in toothpaste in 0ngland in the 14s+ and in the 145s a home
encyclopedia described homemade toothpaste that used ground charcoal
Prior to the 14s+ (toothpastes( were usually powders uring the 14s+
new toothpaste in a jar called a Cr6me entifrice was developed and in 147
Colgate started the mass production of toothpaste in jars Colgate introduced its
toothpaste in a tube similar to modernday toothpaste tubes in the 148s
9ntil after 18+ toothpastes contained soap $fter that time+ soap was replaced by
other ingredients to make the paste into a smooth paste or emulsion such as
sodium lauryl sulphate+ a common ingredient in presentday toothpaste
In the second half of the twentieth century modern toothpastes were
developed to help prevent or treat specific diseases and conditions such as tooth
sensitivity luoride toothpastes to help prevent decay were introduced in 181
Toothpastes with very low abrasiveness were also developed and helped prevent
the problems caused by overealous brushing
The most recent advances in toothpastes have included the development of
whitening toothpastes+ and toothpaste containing Triclosan which provides etra
protection against caries+ gum disease+ plaltue+ calculus and bad breath
Toothpastes today typically contain fluoride+ coloring+ flavoring+ sweetener+
as well as ingredients that make the toothpaste a smooth paste+ foam and stay
moist Individual toothpastes also may contain special ingredients+ such as
triclosan in Colgate Total Toothpaste in tubes is used throughout the world and has
been a very successful invention
4
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 520
PRODUCT- COLGATE VS PEPSODENT
Products
Colgate ental Cream
Colgate Total 1)
Colgate =ensitive Colgate gtaresh
Colgate ids Toothpaste
Colgate erbal
Colgate Cibaca amily Protection
Colgate $dvanced hitening
Colgate $ctive =alt
Colgate ental Cream
ampenefits of Colgate ental Cream
Colgate Dental Cream ofer All-Aron ea$ rotetampon
e(en )ere a toot+r annot rea t great mampnt tate reen +reat
t rotet agaampnt root arampe t lean ma0e teet )ampter
t reaampr earl$ ea$ ot
bull Colgate Total 1)
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) contains a uniltue combination of ingredients that
attaches to your teeth and gums and does not get washed away even when you
eat or drink so your whole mouth is protected for up to 1) hours
Colgate Total 1) Toothpaste is an effective decay preventive dentifrice
and helps prevent and reduce gingivitis when used as directed in a
conscientiously applied programme of oral hygiene and regular professional
care It also helps reduce the formation of plaltue and tartar above the gum line
Colgate Total 1) is approved by the I$ to aid in the prevention of
cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association
between periodontitis and systemic health $ causal relationship between the
two has not yet been clearly established
Benefits of using Colgte Totl
2ingivitis is the first stage of gum disease which+ left untreated+ may
develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A
To learn more about gingivitis
Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth
It is the main cause of cavities and gingivitis and can harden into tartar if not
removed daily
Colgate Total 1) contains a uniltue formula which fights germs Its uniltue
formula attaches to your teeth to help reduce plaltue by up to 84A
Cavities are tooth decay Tooth decay is heavily influenced by what we eat+
how well we take care of our teeth and the presence of fluoride in toothpaste
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) provides outstanding protection against cavity formation
and tooth decay
Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth
Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue
from forming into hard to remove tartar buildupeak 0namel
0namel is the outer layer of the tooth It envelops and protects the main
portion of the tooth eak enamel is caused by a buildup of plaltue which
ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens
weak enamel
2um inflammation is one of the first signs of gingivitis and if left untreated
may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause
the red+ tender and swollen gums that characterie gingivitis
ampad breath or malodor is breath containing an unpleasant odor One culprit
of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to
grow Colgate Total 1) helps fight germs that live in the mouth and cause
bad breath
bull Colgate =ensitive
Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield
providing both relief from sudden shocks of pain and long term sensitivity
protection with regular use
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820
PRODUCT- COLGATE VS PEPSODENT
ights pain due to sweetBsourBhotBcold foods by desensitising nerves
elps maintain the natural whiteness of your teeth
=ignificant inhibitory effect on the formation of supragingival calculus
as a pleasant taste
Inge$ients Benefits
Potassium itrate elief from sensitivity by
desensitising nerves
Copolymer B
Pyrophosphate
$nticalculus benefits
=odium
gtonoflurophosphate
$nticaries agent
bull Colgte ampes(
Colgate gtaresh gel is infused with cooling crystals in stripsD+ which
dissolve completely as you brush for a whole new dimension of freshness
freshness that you can see
Benefits
Contains gtenthol for resh ampreath
hiter Teeth
ights Cavities
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920
PRODUCT- COLGATE VS PEPSODENT
Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+
=picy resh E Citrus amplast
Colgte )i$s Toot(ste
ew Colgate ids Toothpaste strengthens teeth and fights cavities
Its light foaming action makes brushing more effective and fun for kids
The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+
and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit
flavor
The ruity bubble gum flavour will make kids want to brush longer in the
morning and at night+ thereby developing good oral care habits
Colgte +el
This product is herbal product is manufactured by natural product
bull Colgte Ci- il Pote-tion
eveloped using Colgate(s international epertise in oral care
9niltue formula protects your teeth from decay
efreshing minty flavour makes your breath super fresh
bull Colgte A$vn-e$ 0(itening
5
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020
PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120
PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 520
PRODUCT- COLGATE VS PEPSODENT
Products
Colgate ental Cream
Colgate Total 1)
Colgate =ensitive Colgate gtaresh
Colgate ids Toothpaste
Colgate erbal
Colgate Cibaca amily Protection
Colgate $dvanced hitening
Colgate $ctive =alt
Colgate ental Cream
ampenefits of Colgate ental Cream
Colgate Dental Cream ofer All-Aron ea$ rotetampon
e(en )ere a toot+r annot rea t great mampnt tate reen +reat
t rotet agaampnt root arampe t lean ma0e teet )ampter
t reaampr earl$ ea$ ot
bull Colgate Total 1)
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) contains a uniltue combination of ingredients that
attaches to your teeth and gums and does not get washed away even when you
eat or drink so your whole mouth is protected for up to 1) hours
Colgate Total 1) Toothpaste is an effective decay preventive dentifrice
and helps prevent and reduce gingivitis when used as directed in a
conscientiously applied programme of oral hygiene and regular professional
care It also helps reduce the formation of plaltue and tartar above the gum line
Colgate Total 1) is approved by the I$ to aid in the prevention of
cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association
between periodontitis and systemic health $ causal relationship between the
two has not yet been clearly established
Benefits of using Colgte Totl
2ingivitis is the first stage of gum disease which+ left untreated+ may
develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A
To learn more about gingivitis
Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth
It is the main cause of cavities and gingivitis and can harden into tartar if not
removed daily
Colgate Total 1) contains a uniltue formula which fights germs Its uniltue
formula attaches to your teeth to help reduce plaltue by up to 84A
Cavities are tooth decay Tooth decay is heavily influenced by what we eat+
how well we take care of our teeth and the presence of fluoride in toothpaste
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) provides outstanding protection against cavity formation
and tooth decay
Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth
Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue
from forming into hard to remove tartar buildupeak 0namel
0namel is the outer layer of the tooth It envelops and protects the main
portion of the tooth eak enamel is caused by a buildup of plaltue which
ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens
weak enamel
2um inflammation is one of the first signs of gingivitis and if left untreated
may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause
the red+ tender and swollen gums that characterie gingivitis
ampad breath or malodor is breath containing an unpleasant odor One culprit
of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to
grow Colgate Total 1) helps fight germs that live in the mouth and cause
bad breath
bull Colgate =ensitive
Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield
providing both relief from sudden shocks of pain and long term sensitivity
protection with regular use
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820
PRODUCT- COLGATE VS PEPSODENT
ights pain due to sweetBsourBhotBcold foods by desensitising nerves
elps maintain the natural whiteness of your teeth
=ignificant inhibitory effect on the formation of supragingival calculus
as a pleasant taste
Inge$ients Benefits
Potassium itrate elief from sensitivity by
desensitising nerves
Copolymer B
Pyrophosphate
$nticalculus benefits
=odium
gtonoflurophosphate
$nticaries agent
bull Colgte ampes(
Colgate gtaresh gel is infused with cooling crystals in stripsD+ which
dissolve completely as you brush for a whole new dimension of freshness
freshness that you can see
Benefits
Contains gtenthol for resh ampreath
hiter Teeth
ights Cavities
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920
PRODUCT- COLGATE VS PEPSODENT
Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+
=picy resh E Citrus amplast
Colgte )i$s Toot(ste
ew Colgate ids Toothpaste strengthens teeth and fights cavities
Its light foaming action makes brushing more effective and fun for kids
The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+
and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit
flavor
The ruity bubble gum flavour will make kids want to brush longer in the
morning and at night+ thereby developing good oral care habits
Colgte +el
This product is herbal product is manufactured by natural product
bull Colgte Ci- il Pote-tion
eveloped using Colgate(s international epertise in oral care
9niltue formula protects your teeth from decay
efreshing minty flavour makes your breath super fresh
bull Colgte A$vn-e$ 0(itening
5
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020
PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120
PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 620
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) contains a uniltue combination of ingredients that
attaches to your teeth and gums and does not get washed away even when you
eat or drink so your whole mouth is protected for up to 1) hours
Colgate Total 1) Toothpaste is an effective decay preventive dentifrice
and helps prevent and reduce gingivitis when used as directed in a
conscientiously applied programme of oral hygiene and regular professional
care It also helps reduce the formation of plaltue and tartar above the gum line
Colgate Total 1) is approved by the I$ to aid in the prevention of
cavities+ plaltue and gingivitis It has not been approved to treat periodontitisgtost published research to date shows that there is a possible association
between periodontitis and systemic health $ causal relationship between the
two has not yet been clearly established
Benefits of using Colgte Totl
2ingivitis is the first stage of gum disease which+ left untreated+ may
develop into periodontitis Colgate Total 1) reduces gingivitis by up to 44A
To learn more about gingivitis
Plaltue is a sticky+ colorless film of germs that constantly forms on our teeth
It is the main cause of cavities and gingivitis and can harden into tartar if not
removed daily
Colgate Total 1) contains a uniltue formula which fights germs Its uniltue
formula attaches to your teeth to help reduce plaltue by up to 84A
Cavities are tooth decay Tooth decay is heavily influenced by what we eat+
how well we take care of our teeth and the presence of fluoride in toothpaste
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) provides outstanding protection against cavity formation
and tooth decay
Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth
Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue
from forming into hard to remove tartar buildupeak 0namel
0namel is the outer layer of the tooth It envelops and protects the main
portion of the tooth eak enamel is caused by a buildup of plaltue which
ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens
weak enamel
2um inflammation is one of the first signs of gingivitis and if left untreated
may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause
the red+ tender and swollen gums that characterie gingivitis
ampad breath or malodor is breath containing an unpleasant odor One culprit
of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to
grow Colgate Total 1) helps fight germs that live in the mouth and cause
bad breath
bull Colgate =ensitive
Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield
providing both relief from sudden shocks of pain and long term sensitivity
protection with regular use
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820
PRODUCT- COLGATE VS PEPSODENT
ights pain due to sweetBsourBhotBcold foods by desensitising nerves
elps maintain the natural whiteness of your teeth
=ignificant inhibitory effect on the formation of supragingival calculus
as a pleasant taste
Inge$ients Benefits
Potassium itrate elief from sensitivity by
desensitising nerves
Copolymer B
Pyrophosphate
$nticalculus benefits
=odium
gtonoflurophosphate
$nticaries agent
bull Colgte ampes(
Colgate gtaresh gel is infused with cooling crystals in stripsD+ which
dissolve completely as you brush for a whole new dimension of freshness
freshness that you can see
Benefits
Contains gtenthol for resh ampreath
hiter Teeth
ights Cavities
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920
PRODUCT- COLGATE VS PEPSODENT
Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+
=picy resh E Citrus amplast
Colgte )i$s Toot(ste
ew Colgate ids Toothpaste strengthens teeth and fights cavities
Its light foaming action makes brushing more effective and fun for kids
The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+
and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit
flavor
The ruity bubble gum flavour will make kids want to brush longer in the
morning and at night+ thereby developing good oral care habits
Colgte +el
This product is herbal product is manufactured by natural product
bull Colgte Ci- il Pote-tion
eveloped using Colgate(s international epertise in oral care
9niltue formula protects your teeth from decay
efreshing minty flavour makes your breath super fresh
bull Colgte A$vn-e$ 0(itening
5
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020
PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120
PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 720
PRODUCT- COLGATE VS PEPSODENT
Colgate Total 1) provides outstanding protection against cavity formation
and tooth decay
Tartar+ sometimes called calculus+ is plaltue that has hardened on your teeth
Tartar can also form at the gumline Colgate Total 1) helps prevent plaltue
from forming into hard to remove tartar buildupeak 0namel
0namel is the outer layer of the tooth It envelops and protects the main
portion of the tooth eak enamel is caused by a buildup of plaltue which
ltuickly deteriorates tooth enamel luoride in Colgate Total 1) strengthens
weak enamel
2um inflammation is one of the first signs of gingivitis and if left untreated
may lead to periodontitis Colgate Total 1) removes sticky plaltue that cause
the red+ tender and swollen gums that characterie gingivitis
ampad breath or malodor is breath containing an unpleasant odor One culprit
of bad breath is the millions of germs that live in the mouth The mouth(swarm+ moist conditions make it an ideal environment for these germs to
grow Colgate Total 1) helps fight germs that live in the mouth and cause
bad breath
bull Colgate =ensitive
Colgate =ensitive toothpaste soothes the nerve ends and builds a protective shield
providing both relief from sudden shocks of pain and long term sensitivity
protection with regular use
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820
PRODUCT- COLGATE VS PEPSODENT
ights pain due to sweetBsourBhotBcold foods by desensitising nerves
elps maintain the natural whiteness of your teeth
=ignificant inhibitory effect on the formation of supragingival calculus
as a pleasant taste
Inge$ients Benefits
Potassium itrate elief from sensitivity by
desensitising nerves
Copolymer B
Pyrophosphate
$nticalculus benefits
=odium
gtonoflurophosphate
$nticaries agent
bull Colgte ampes(
Colgate gtaresh gel is infused with cooling crystals in stripsD+ which
dissolve completely as you brush for a whole new dimension of freshness
freshness that you can see
Benefits
Contains gtenthol for resh ampreath
hiter Teeth
ights Cavities
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920
PRODUCT- COLGATE VS PEPSODENT
Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+
=picy resh E Citrus amplast
Colgte )i$s Toot(ste
ew Colgate ids Toothpaste strengthens teeth and fights cavities
Its light foaming action makes brushing more effective and fun for kids
The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+
and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit
flavor
The ruity bubble gum flavour will make kids want to brush longer in the
morning and at night+ thereby developing good oral care habits
Colgte +el
This product is herbal product is manufactured by natural product
bull Colgte Ci- il Pote-tion
eveloped using Colgate(s international epertise in oral care
9niltue formula protects your teeth from decay
efreshing minty flavour makes your breath super fresh
bull Colgte A$vn-e$ 0(itening
5
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020
PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120
PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 820
PRODUCT- COLGATE VS PEPSODENT
ights pain due to sweetBsourBhotBcold foods by desensitising nerves
elps maintain the natural whiteness of your teeth
=ignificant inhibitory effect on the formation of supragingival calculus
as a pleasant taste
Inge$ients Benefits
Potassium itrate elief from sensitivity by
desensitising nerves
Copolymer B
Pyrophosphate
$nticalculus benefits
=odium
gtonoflurophosphate
$nticaries agent
bull Colgte ampes(
Colgate gtaresh gel is infused with cooling crystals in stripsD+ which
dissolve completely as you brush for a whole new dimension of freshness
freshness that you can see
Benefits
Contains gtenthol for resh ampreath
hiter Teeth
ights Cavities
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920
PRODUCT- COLGATE VS PEPSODENT
Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+
=picy resh E Citrus amplast
Colgte )i$s Toot(ste
ew Colgate ids Toothpaste strengthens teeth and fights cavities
Its light foaming action makes brushing more effective and fun for kids
The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+
and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit
flavor
The ruity bubble gum flavour will make kids want to brush longer in the
morning and at night+ thereby developing good oral care habits
Colgte +el
This product is herbal product is manufactured by natural product
bull Colgte Ci- il Pote-tion
eveloped using Colgate(s international epertise in oral care
9niltue formula protects your teeth from decay
efreshing minty flavour makes your breath super fresh
bull Colgte A$vn-e$ 0(itening
5
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020
PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120
PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 920
PRODUCT- COLGATE VS PEPSODENT
Colgate gtaresh gel is available in three very eciting flavors Peppermint Ice+
=picy resh E Citrus amplast
Colgte )i$s Toot(ste
ew Colgate ids Toothpaste strengthens teeth and fights cavities
Its light foaming action makes brushing more effective and fun for kids
The sparkling gel comes in two eciting variants ampright Pink gel TweetyD+
and ampright amplue gel ampugs ampunnyD with the same yummy ampubble ruit
flavor
The ruity bubble gum flavour will make kids want to brush longer in the
morning and at night+ thereby developing good oral care habits
Colgte +el
This product is herbal product is manufactured by natural product
bull Colgte Ci- il Pote-tion
eveloped using Colgate(s international epertise in oral care
9niltue formula protects your teeth from decay
efreshing minty flavour makes your breath super fresh
bull Colgte A$vn-e$ 0(itening
5
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020
PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120
PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1020
PRODUCT- COLGATE VS PEPSODENT
gt9gtamp$I+ Fuly ) ColgatePalmolive IndiaD -imited CPI-D+ the market
leader in oral care+ has launched Colgate $dvanced hitening toothpaste The safe
and gentle formula of Colgate $dvanced hitening is clinically proven to clean
and whiten teeth after just 1 days of brushing twice daily It also helps prevent
stains from adhering while fighting plaltue+ tartar and cavities to ensure that the
teeth stay as healthy as they are white
ith the launch of Colgate $dvanced hitening+ Colgate is targeting the
epansion of whitening segment+ where there is growing consumer demand of
whiter teeth that are free of yellowness and stains
Colgte A-tive Slt
In Colgate active salt use salt flavour in toothpaste It is uniltue formula of germs
and it gives healthy gems and teeth
PEPSODENT
16
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120
PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1120
PRODUCT- COLGATE VS PEPSODENT
Introduction and istory
It is one of the oldest toothpastes on the market today and still touted as a
favorite by those who swear by the brandPepsodent The wellknown minty
flavored toothpaste+ now sold mostly in discount stores and chains+ has stood the
test of time and still has many faithful users
Pepsodent is the oldest and most wellknown toothpaste in Indonesia+ since
the beginning of its eistence has always provided more than just basic efficacy
Pepsodent was the first toothpaste in Indonesia that launches fluoridated paste back
in 184s and the only paste in Indonesia that actively educates and promotes
proper habit of brushing through school program and free dental check up service
Pepsodent has completed its range product from basic cleaning to complete benefit
paste ever since
Innovtion
In )5+ Pepsodent have launched E relaunched its complete range variant of ew
Pepsodent
1 Pepsodent Complete 1)+ which offers a complete benefit but at an affordable
prices Offering larger benefit for its consumer as a part of its effort to
pursue its mission
) Pepsodent =ensitive+ which offers active ingredient that penetrates through
the teeth to relieve the pain from sensitive nerves inside teeth E gum
Pepsodent ighter Toothbrush
11
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1220
PRODUCT- COLGATE VS PEPSODENT
ampy having these new innovations+ Pepsodent covers all range of oral health care for
consumers
)e f-ts
bull Pepsodent is the leading brand in most $sian Countries with Indonesia
and India as the biggest market
bull In ) Pepsodent is the only one of the toothpaste brand that recognied by
I+ orld ental ederation in addition to local dentist association
P2ID
Tes of o$u-t
Pepsodent Complete G 2um Care
Complete 1)
Pepsodent erbal
12
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1320
PRODUCT- COLGATE VS PEPSODENT
Pepsodent gtilk Teeth Orange
Pepsodent gtilk Teeth =trawberry
Pepsodent =ensitive
Pepsodent hitening
Pepsodent Cavity Prevention
13
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1420
PRODUCT- COLGATE VS PEPSODENT
Nutition1 (giene 2 esonl -e
hen it comes to helping people to feel good+ look good and get more out of
life+ hygiene has a vital role That(s why 3 along with nutrition and personal care 3
it is at the heart of 9nilever
14
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1520
PRODUCT- COLGATE VS PEPSODENT
INDING
9sers of Toothpaste or Toothpowder
Toothpaste users 8A Toothpowder users A
Colgate users 57A
Pepsodent users 17A
Others toothpaste users 1A
eason for use toothpaste
1 amprand loyalty 7A
) Huality )A
reshness in mouth )7A
entist advice )7A
arity flavour users
1 =alt )A
) eem 17A
Plain ))A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1620
PRODUCT- COLGATE VS PEPSODENT
2el A
arity Color users
1 ed A
) amplue 5A
hite ))A
bull Identify product by brand name 7A
bull
Celebrity $dvertising of product 17A
bull o changes toothpaste in future 1)A
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1720
PRODUCT- COLGATE VS PEPSODENT
RECOENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent e think Colgate spend more money on promotion+ advertisement $nd
therefore price of Colgate hence increased ence we recommended Colgate that
Colgate has to reduce promotion ependiture
Pepsodent is a brand but market share of pepsodent very less than Colgate
Pepsodent has to introduce new variety in product and they have to introducedifferent ltuantities of product Pepsodent has to increase their promotion strategy
They have to target rural consumers and have to promote product accordingly
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1820
PRODUCT- COLGATE VS PEPSODENT
CONCLUSION
uring survey we observed that is most of people gave more preference to
the Colgate not to Pepsodent because of you known Colgate is the best toothpaste
in India other than any other amput we not saying that other is not good it also well
but not as per Colgate $nd people mostly used toothpaste not powder ampecause of
you known college student+ ampusiness man and todayJs young generation they
mostly using toothpaste not powder Colgate is also available in every local market
but as per our survey most of people buy their Colgate in a shop and less in a
medical store $nd also most of people using plain Colgate in a white colour
Pepsodent also using in a white colour $nd we also observed that is mostly in our
family we used same toothpaste because during survey 7A of people using same
toothpaste few are other
gtost of People buying Colgate and also Pepsodent because of its good
ltualities and also it available in variety like salt+ eem+ 2el and plain e also
observed that is most of people purchase toothpaste two in a month as per their
family member Colgate E Pepsodent gave ) hours freshness to us $nd some
people said that Colgate does not need any to promote it any film stare like
Pepsodent promoted by film star and some said it need any film star like gtr
1
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 1920
PRODUCT- COLGATE VS PEPSODENT
=hahruk han =ome people do not want any changes in Colgate E some want
changes in Colgate gtost of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner e also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer $nd also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice ich family they take all care like health and so on because of they has lot
of money
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also ltuality of product
uring survey most of peoples said that brand is necessary for promotion of any
product ithout brand people how can identify their product in city and also
village =o we identified that is Colgate is the liked of all people $nd they ready to
spend other ever price of Colgate would be in a market Pepsodent also good but
most of people liking Colgate This survey was good for us because which think we didnJt know it becomes to known due to survey =o we would like to say thanks
to Prof andana gtam to gave us such project e really enjoyed during survey
15
8172019 33544759 Colgate vs Pepsodent Mr555
httpslidepdfcomreaderfull33544759-colgate-vs-pepsodent-mr555 2020
PRODUCT- COLGATE VS PEPSODENT
BIBILOGRAP+Y
httpwwwgooglecom
httpwwwwekipediacom
htttpwwwcolagatecom
httpwwwunilivercoidcom
26