+33m +8000 25%...pixlee widget views +33m +8000 customer photo submissions the lipstick the story...
TRANSCRIPT
Scale Social Engagement with User Generated Content
Pacifica Beauty (a “Made to Matter” Target company) believes that in tough times, a little color can lift
morale. When the company wanted to give back to women in need, it partnered with Pixlee to scale its
online efforts to see better results.
SOLUTION
The prominent beauty brand’s primary goal was to increase
customer engagement on social and to improve brand
awareness. In partnership with Pixlee, Pacifica launched
the Power of Love Lipstick BUYONEGIVEONE campaign.
Customers were asked to submit photos of themselves
wearing a Power of Love lipstick and were given the
opportunity to be showcased in a photo gallery on Pacifica
Beauty’s webpage.
RESULT
The brand saw over 8000 photo submissions and a 25%
viewer engagement rate with the customer photo gallery.
The widgets reached over 33 million online impressions.
With Pixlee’s help, Pacifica Beauty was able to raise brand
awareness and scale its philanthropic efforts. Customers
eagerly participated in the BUYONEGIVEONE campaign and
the brand was able to build a global community around its
cause. With such strong brand evangelists, Pacifica Beauty
was able to tell an authentic brand narrative by marketing
with customer photos.
+
of visitors interacted with customer photos in the widget
25% Pixlee widget views
+33m +8000customer photo submissions