35 marketing tips for small businesses on limited budgets pdf

35 Marketing Tips for Small Businesses on Limited Budgets - OnTheGrid

http://onthegridagency.com/2016/01/35-marketing-tips-for-small-businesses/[2/26/16, 1:33:03 PM]

35 Marketing Tips for Small Businesses on Limited BudgetsThere's a reason why they initially called the internet the world wide

web. Our super information highway is HUGE! Today, everyone has

their own website, blog, Facebook page, etc. It is no longer easy to

stand out among the crowd. So while the old business proverb of

You have to spend money to make money may be true, for many

small businesses and startups, spending A LOT of

1.425.922.3210 | [email protected]

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money just isn't feasible. But with thousands of articles about

marketing tips out there, how do you know where to spend your

precious time and resources?

Being a small business in the online marketing field, we've read a

gazillion articles, taken the latest online marketing classes and tried

hundreds of techniques to grow ours and our client's businesses. We

know how daunting online marketing can seem so we thought it'd be

helpful to share our own marketing tips and instead of saying they're

all equal, we added tags so you can see how each one benefits us.

Time Saver

Money Saver

Growth Generator

Top Tip

1. Add Social Links to Your Signature

You can invite people to visit your businesss Facebook page, your

Twitter feed and LinkedIn profile every time you send them an email

with a custom-built signature. You can create your own, but folks at

Wisestamp have made it so easy to use one of their templates for

free. And if you want to splurge a little, you can pay a bit more to get

something that is uniquely you but still looks professional.

2. Use Your Social Media Header for Sales

While you shouldnt go overboard with the promotion of your

product in your social media profiles (and in some cases you cant),

you might as well use every pixel available to help promote your

business. For instance, social media guru, Kim Garst, regularly

features messages like I just added 100,000 subscribers to my

http://www.wisestamp.com/http://www.wisestamp.com/https://twitter.com/kimgarsthttp://onthegridagency.com/category/inbound-marketing/http://onthegridagency.com/category/tips_tricks/http://onthegridagency.com/get-the-perfect-business-logo/http://onthegridagency.com/get-the-perfect-business-logo/



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email list in a year and then provides a call to action. Who could

resist an offer like that? Or heres an example from Netflix

promoting one of their shows:

3. Use Canva to Create Social Sharing Images

We are all familiar with social posts that feature

inspiring or funny messages that can go viral in no time at all. There

are two tricks to make these kitchen-magnets-for-the-internet work:

(#1) Write something witty or inspirational and (#2) Create a great

design. If your idea of creating artwork is drawing stick figures, youll

appreciate Canva. Canva is a design service that helps you create

stunning social media images that will elevate your business in a

heartbeat. And its FREE! Canva is by far the best value of any tool

were using today, we cant recommend it enough. Need a second

opinion? Neil Patel also swears by Canva and uses it to design

sharable images for Facebook.

https://www.canva.com/



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(Are you using Canva yet? How bout now?)

4. Use Post Planner for Sharing Great Content

If you want people to continue to engage with

you on social media, you need to regularly feed them great content.

This can take you away from more valuable projects if youre having

to search for articles all on your own, but if you enlist the help of a

service like Post Planner, you can save yourself heaps of time. Post

Planner is a social media management tool used by over 200,000

marketing professionals. Its an affordable, simple, yet powerful way

to source most shared content and easily repost it on Facebook

and Twitter. In no time at all youll be a go-to source for the latest

and greatest information. Heres how we use Post Planner for

maximum Twitter growth.

5. Catch an Udemy Course

The average commute time is 25.4 minutes, multiply that by two and

were each spending almost an hour in the car every day! Download

an Udemy course or two and listen to them while you drive, watch

http://onthegridagency.com/2016/01/growth-marketing-tool-post-planner/http://onthegridagency.com/2016/01/growth-marketing-tool-post-planner/https://www.udemy.com/



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them on the treadmill or while youre doing boring housework like

folding towels.

6. Include a Call to Action Button on YourFacebook Page

A newish feature on Facebook is the Call-to-Action button that you

can adjust to read Sign Up, Contact Us or similar options. By

clicking on this button, Facebook visitors will go directly to the page

you select for them to visit on your website. Facebook explains how

to set this up. What they dont explain is how to get the big blue

button youll see some CTA buttons are small and grey, while

some are big and blue. If anybody knows, please enlighten us in the

comments below! Check out how Roxy uses their big blue button to

send people to their homepage:

7. Speak with Normal Words and Phrases

What are the three most overused words or phrases that mean

nothing? According to marketing and sales strategist David Meerman

Scott, they are next generation, flexible and robust. He wrote

about them in his Gobbledygook Manifesto stating that companies

are frequently using words over and over again that dont really

mean anything. You might have a robust company, but what does

that actually mean to the consumer? Instead of being super general

with your writing, hone in on the specifics. Everyone will thank you for

it.

https://www.facebook.com/business/help/312169205649942https://www.facebook.com/business/help/312169205649942http://www.webinknow.com/2006/10/the_gobbledygoo.htmlhttp://www.webinknow.com/2006/10/the_gobbledygoo.html



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8. Convert Your Blog Post Into a PDF

This is a killer tip we learned from Ana Hoffman, Traffic

Generation Cafe: To syndicate your writing quickly and easily, use

Print Friendly which can convert your blog post into a simple and easy

to read format in just a few minutes. The end product will contain

everything you want and nothing that you dont. In fact, in the preview

window, you can select which items you would like to delete. All links

after page 3 are functional too (its Slideshares way of preventing

spam). You can even set up your own Print Friendly browser tool and

website button for added convenience.

9. Create Evergreen Content

Unless your content contains information about an upcoming event,

avoid writing about subjects that will be obsolete in the near future

and instead opt for more evergreen content. As the name implies,

this is content that readers can benefit from whether they read it

now or three years from now. For instance, talking about a book sale

happening next week will be old news quickly, but a book review will

last until the next edition comes out. And the beauty of this content is

that it brings in traffic every month, however small when you

have multiple pieces of evergreen content working for you, it takes

you that much further away from zero visitors. Heres a great

illustration of this from Hubspot:

http://www.trafficgenerationcafe.com/how-to-convert-blog-post-into-pdf/http://www.trafficgenerationcafe.com/how-to-convert-blog-post-into-pdf/http://www.trafficgenerationcafe.com/how-to-convert-blog-post-into-pdf/http://blog.hubspot.com/marketing/data-evergreen-contenthttp://blog.hubspot.com/marketing/data-evergreen-content



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10. Create Multi-Use Content

It works with birds and stones (two birds, one stone) and it can work

for your business as well. When you sit down to write your next great

content piece, challenge yourself to make it longer than you need.

Then, edit it down to what is appropriate for each venue that you

choose to use. For instance, we like to create Slideshare

presentations and then turn that same content into blog posts and

vice versa, like this one Growth Hacking With Facebook Ads. You

might find that cutting your blog post into two separate articles might

be perfect to send to other websites as a guest post that links back to

your website. Each time you write something, ask yourself, How can

I use this again?

11. Give Your Old Content New Life

A lot of your old content can be used again without having to

write a whole new article. For example, chances are that your

Christmas post will be good to use next year as well. Add a few

tweaks here and there and re-publish it. Rand Fishkin goes into great

detail explaining re-publishing in one of his Whiteboard Friday's

http://www.slideshare.net/OnTheGrid/http://www.slideshare.net/OnTheGrid/http://onthegridagency.com/2016/01/growth-hacking-facebook-ads/https://moz.com/blog/why-google-rewards-re-publishing-whiteboard-fridayhttps://moz.com/blog/why-google-rewards-re-publishing-whiteboard-friday



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12. Promote Old Content

This goes hand-in-hand with #10 and #11. Continually go back

through your archives and pull out relevant and evergreen articles

and promote them on Facebook and Twitter as if they were fresh and

new. Chances are, many people in your network missed it the first

time. Another idea is to pull related content from your previous posts

and create a best of article.

13. Tweet More Than You Think is Necessary

Have you ever read through a whole days worth of tweets in

your Twitter feed? Nobody else does either (with the exception of

@DanClark29). Experts agree that the average lifespan of a tweet is

just 20 minutes. This means that the tweet you sent at 9 a.m. has

already been forgotten by 10 a.m. The answer to this problem is to

update your feed numerous times each day. Social guru Guy

Kawasaki tweets each tweet four times at eight-hour intervals. He's

on the extreme side. But test multiple tweets with your audience. If

you're still getting likes and retweets on each one, then you're

reaching more people and it's ok to keep it up. Here are three

different tweets by Michael Hyatt on Jan 28 about the same blog post:

http://onthegridagency.com/wp-content/uploads/2016/01/Marketing-Tips-Michael-Hyatt-Twitter-2.jpghttp://fast.wistia.net/embed/iframe/wxtsu7d2xz#http://fast.wistia.net/embed/iframe/wxtsu7d2xz#https://moz.com/blog/the-best-of-2015https://moz.com/blog/the-best-of-2015https://twitter.com/DanClark29



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14. Use A Social Media Dashboard to ScheduleYour Tweets T

You may be thinking #13 sounds daunting you're right, that's where a

good social media management tool like Hootsuite, Buffer, or Post

Planner comes in. It allows you to quickly create and schedule

multiple tweets at once for the times you want them to go out. Spend

a couple hours and schedule them all for the week so you don't get

sucked in to the social universe each day.

15. Pick One Social Platform

We all know that companies large and small need an online presence,

but sometimes, less is more. Instead of spreading yourself too thin

and posting infrequently on all social media channels, be choosey

and do a good job with one social channel, like Facebook. Do this for

a month, and move on to Twitter for a month then go Reddit, and

back to Facebook. Do this while you learn and soon enough youll be

able to handle more than one at a time.

16. Just Write

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If you want to be relevant in this dog-eat-dog-world, you need to have

fresh, relatable content. You may hate writing but do it anyway or hire

a freelancer and keep in mind that your efforts will pay off later down

the road.

17. Make Your Business More Transparent

From the colonels 11 secret herbs and spices to McDonalds secret

sauce, businesses have kept many of their secrets to success under

wraps. The fear of course is that if you give away all your secrets,

customers will no longer come to you or your competitors will use

them against you. However, modern business leaders are realizing

that this risk is worth it and if you actually share some of your secrets

or show others what you do to succeed, youll look like a more

transparent, and trustworthy source than those who dont. To

get you started, here are 17 Ways To Increase Your Business

Transparency.

18. Update Your Social Profiles

Update all of your personal social profiles with your company

information so that your network of friends and family are aware of

where you work. Heres my Facebook profile, notice the Into

http://onthegridagency.com/2015/11/business-transparency/http://onthegridagency.com/2015/11/business-transparency/



Extra benefit: Maybe your mother will stop saying that she has no idea

what you do. And just as you update your personal profiles, be sure

to let all of your business social contacts know what your company is

all about by updating Linked In. This will also help assure that your

information shows up correctly in search results. Heres an example

Melanie Dodaros Linked In profile outranks everything else when

you search for her on Google. Go ahead, search for your name and

see which of your profiles could use some love.

19. Answer questions on Quora

If you are not familiar with Quora, you really should get to know her.

https://www.quora.com/



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Its a website where people ask questions on just about everything

and experts (aka you) answer them. Scan the list of

questions that you can answer with your great wisdom and then

include your contact info and a link to a relevant blog post on your

site. Dont just give a short quick answer though. Be thoughtful and

leave them wanting more so that they will look you up. Keep in mind

these are no-follow links which means whatever links you include

dont help you rank better in search results, but they are great for

building awareness. We put Quora in the same category as Twitter

helps you build your reputation.

20. Give a Review

Do you use a particular product that you just love? Tell others about it

on your blog or post a YouTube video of your review and then send

the link to the company who makes the product. Chances are, they

will post your information or at least give you a shoutout on Twitter.

For example, heres this article being shared by @Wisestamp to

their 7K+ Twitter followers. A nice trade.

21. Get More Bang for Your Buck with SumoMe

SumoMe is a simple little WordPress plugin thats

super easy to add to your blog when readers come in to your site,

SumoMe helps them share your articles on social networks. In fact,

https://sumome.com/



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see that little bar over to the left? Thats SumoMe. Wed really

appreciate it if you gave it a spin by sharing this article.

22. Slap a Logo on It

People may not remember your name, but they will remember a

snappy-looking logo. For all your correspondence, make sure that

your logo is there for all to see. This is especially true for sharable

images you create with Canva. When your well designed social posts

are getting shared around the Interwebs you want your brand

impressions to be adding up. Dont miss out on this easy add-on.

Heres one from fitness expert Chalene Johnson that was shared

571 times on Facebook.

23. Have a Bias for Action

If you want to survive in the business world, you have to have to

hustle. While you need to mix long term planning with short term

production, dont wait until you have a plan before you start

marketing. All you planners out there, by the time it took you to plan

your next tweet and get approval, your competitor already scheduled



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20 so start tweeting and dont worry about making mistakes.

Essentially, youll be learning by doing because those 20 tweets will

be giving you data so youll know whats working and what isnt.

This same concept applies to everything you create for the internet,

especially in the early days when youre trying to figure out how it all

works. Remember, even the experts had to learn somehow, their first

blog, Facebook post, and Tweet were probably all duds but they kept

at it and got better with each try.

24. Make a Memorable Business Card

Sure, people dont use business cards like they used to, but they do

still use them. Today, you can do so much more than just print your

name in royal blue on white cardstock. Online services like Moo offer

many different templates to choose from and you can use other

snazzy tools to help save money on your designs. We chose two $10

stock images from Shutterstock that represented our brand and had

a wow-factor. We then used Canva to add our logo on top of the

image and uploaded both designs to Moo. Tip: Make sure you make

your Canva image about 10x the size Moo requires, that way its

high enough resolution for print. A box of cards will last a long time

and each can serve as a mini artwork that your contacts can take with

them to remember you by. Need some ideas? Here are 50 creative

business cards from Canva.

25. Toot Your Own Horn

https://designschool.canva.com/blog/business-card-design/https://designschool.canva.com/blog/business-card-design/



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Better yet, have someone else do it for you. With permission, write up

a testimonial or case study from a recent customer and use it on

your website. Sure, you can tell the world how wonderful you are, but

if you can have someone else do it, youll be golden. Theres an art

to this so well let Kissimetrics teach how to get Customer

Testimonials for your website.

26. Create a Slideshare with Your CompanyStory

This might sound a little left field but it relates: What is a fans least

favorite type of superhero movie? The ones that focus on an origin

story. Yes, fans are curious how Bruce Wayne became Batman, but

they dont want to sit through 60 minutes of a movie telling them

the whole story when a five minute montage will do (sorry,

Christopher Nolan). Many of your customers want to hear how your

company became your company, but they dont want to read

umpteen pages to do so and they wont. Instead, tell your story

through Slideshare where your can break up the details in easy to

chew bite-size pieces like Piktochart:

1 of 40

https://blog.kissmetrics.com/customer-testimonials/https://blog.kissmetrics.com/customer-testimonials/



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27. Follow a Marketer

While we dont advocate stalking fellow marketers, we do suggest

that you learn from the big dogs by following them on Twitter for

daily marketing tips. We recommend a couple of our

favs, @DMScott, @KimGarst and of course, you could follow

@OnTheGridAgency too. We wont mind.

28. Wish Someone Happy Birthday

Wishing happy birthday to everyone you know on Facebook gives

you an excuse to keep in touch with them. Chances are, they will visit

your page to see what youve been up to, how many children you

now have and where youre working. They might even check out

your website. Its advertising in the form of a nice gesture.

29. Comment on Facebook

Another way of communicating with friends that you dont see often

is to comment on their recent posts. Try to pick about three friends a

day and make an honest connection. Engaging with people on

Facebook, not only boosts your Facebook posts, it keeps you close to

the people that matter in your busy life.

30. Find Out What People Think of YourWebsite

If youre doing all this work to send people to your website, dont

you want to make sure your websites doing its job? One of our go-

to tools is User Testing theyre fast and cheap, but watch out,

watching videos of people using your website can be addictive! The

best deal is UserTestings Mobile App package which gives you

all the benefits of their Pro package at an amateur price it says

mobile but any small business can purchase it. Heres a User

Testing highlight reel to give you a taste of real-time customer tests:

https://youtu.be/aV6MTzIbBaA

https://twitter.com/dmscotthttps://twitter.com/kimgarsthttps://twitter.com/onthegridagencyhttps://www.usertesting.com/https://www.usertesting.com/product/mobile-application-testinghttps://www.usertesting.com/product/mobile-application-testinghttps://youtu.be/aV6MTzIbBaA



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31. Get Help With Your New Business Name

Choosing your business name is the most important

first step on your way to a strong brand and a growing business. We

use SurveyMonkey to test different business names and always throw

in ones we dont expect to win OnTheGrid was our wildcard

name yet people picked it as their fav in three different surveys. For

more on business naming, you can check out, 10 mistakes to avoid

when naming your business.

http://twitter.com/intent/tweet?text=Choosing%20your%20%23business%20name%20is%20the%20most%20important%20step%20on%20your%20way%20to%20a%20strong%20%23brand%20%26%20growing%20business.%20http%3A%2F%2Fonthegridagency.com%2F2016%2F01%2F35-marketing-tips-for-small-businesses%2Fhttp://onthegridagency.com/2016/01/growth-marketing-tool-survey-monkey/http://onthegridagency.com/2016/01/growth-marketing-tool-survey-monkey/http://onthegridagency.com/2015/12/10-mistakes-to-avoid-when-naming-your-business/http://onthegridagency.com/2015/12/10-mistakes-to-avoid-when-naming-your-business/http://twitter.com/intent/tweet?text=Choosing%20your%20%23business%20name%20is%20the%20most%20important%20step%20on%20your%20way%20to%20a%20strong%20%23brand%20%26%20growing%20business.%20http%3A%2F%2Fonthegridagency.com%2F2016%2F01%2F35-marketing-tips-for-small-businesses%2Fhttp://twitter.com/intent/tweet?text=Choosing%20your%20%23business%20name%20is%20the%20most%20important%20step%20on%20your%20way%20to%20a%20strong%20%23brand%20%26%20growing%20business.%20http%3A%2F%2Fonthegridagency.com%2F2016%2F01%2F35-marketing-tips-for-small-businesses%2F



32. Grow your mailing list, one email address ata time.

I have literally built a multi-million dollar business on the strength of

my email list. Says Michael Hyatt, a NYT best selling author and

acclaimed Virtual Mentor. He goes on to say, Ninety percent of my

income comes from it. Even today, my email list is still my number

one business priorityand asset. @michaelhyatt has over

115,000 subscribers. We recommend using a free email service like

MailChimp to help you manage all your email marketing.

33. Send Out a Regular Email

Create a regularly scheduled email to attract new visitors to your

website and keep communication going to your current customers.

Whatever you send, it should be valuable but that doesnt mean you

need to spend a ton of time on it. Take a look at #15 from

Hubspots 15 Email Newsletter Examples We Love Getting in Our

Inboxes. Veros newsletter is straightforward, simple, and useful:

https://twitter.com/MichaelHyatthttp://mailchimp.com/http://mailchimp.com/http://blog.hubspot.com/marketing/email-newsletter-examples-listhttp://blog.hubspot.com/marketing/email-newsletter-examples-list



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How regular is regular? See what works best for your customers. A

daily email may be too often but a monthly one may not be frequent

enough.

34. Get your ebook cover designed on Fiverr

Fiver is a cheap marketplace where people offer services like

logo design, or resume writing for $5 (get it, FIVE-rr). Weve had

some good and some bad experiences but we still use them from

time to time because no matter the results, it only costs $5. One

service thats never let us down is professionally designed ebook

covers.

https://www.fiverr.com/search/gigs?acmpl=1&utf8=%E2%9C%93&search_in=category&source=guest-hp&locale=en&query=ebook+cover&category=3&sub_category=51&page=1&layout=autohttps://www.fiverr.com/search/gigs?acmpl=1&utf8=%E2%9C%93&search_in=category&source=guest-hp&locale=en&query=ebook+cover&category=3&sub_category=51&page=1&layout=auto



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35. And of Course, Always Include a Call toAction

According to Hubspot, A call-to-action (usually abbreviated as CTA) is

an image or line of text that prompts your visitors, leads, and

customers to take action. It is, quite literally, a call to take an

action. The action you want people to take could be anything:

download an ebook, sign up for a webinar, get a coupon, attend an

event, etc. A CTA can be placed anywhere in your marketing on

your website, in an ebook, in an email, or even at the end of a blog

post.

About OnTheGrid

OnTheGrid is a Seattle marketing agency and we believe that ultimately, marketing is all about growth. We specialize in using data and technology to grow your business, beating other marketing companies on speed, cost, and quality. We understand your audience and find the fastest, most efficient way to connect with them whether its a new website, content marketing, social sales, search ads, you name it, we can do it all. Some may think were techies, designers, or customer whisperers. The truth is were all three were Growth Marketers. And we eat progress for breakfast.

History

Established in 2015. OnTheGrid was founded to give companies access to modern marketing techniques and grow their businesses efficiently. Founder, Jessica Jobes is a former Microsoft Director and spent 13 years in Marketing, Design and Engineering roles. The last 8 years were spent on the Bing Engineering team Bill Gates favorite engineering team of all time. When Bing.com launched in 2009, Google.com stopped growing in the US. We worked hard for every inch of growth against Google using data and innovative technology and this is the DNA I apply to my clients companies. Jessica Jobes

About Jessica Jobes

Founder OnTheGrid Marketing Agency. Growthhacker, Womanintech, Femalefounder, Inbound, Seattle.Find me on Twitter @JessicaJobes and LinkedIn /JessicaJobesSeattle

Her broad background coupled with her ability to deliver under pressure day in and day out makes her a unique talent. If youre looking to maximize your impact, I cant recommend Jess highly enough. Derrick Connell, CVP Bing.com Microsoft

Not only did Jess immediately get me but she has a knack for producing communication materials that tell a story, pulling out what I meant to say. If youre a leader who needs a go-to person, hire this woman! Julie Larson-Green, Chief Experience Officer (CXO) Microsoft

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onthegridagency.com35 Marketing Tips for Small Businesses on Limited Budgets - OnTheGrid

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