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What media institute might distribute your
product?
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Media Institutions• Media Institutions are involved in producing,
marketing, regulating and delivering media products to the public.
• One institution may distribute many different products such as magazines, films etc.
• Many institutions could be a part of one big organisation too.
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Major Media Institutions
• Examples of some media institutions
• Bauer Media
• IPC Media
• ITV
• Sky
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Ideal publisherAs my magazine targets a wide audience, 16-middle aged males and females who listens to mainstream music which is a mixture of many genre’s a media company that has experience in catering for a wide audience is ideal.My magazine features many high profile artists such as Beyoncé, T.I. and therefor would need a big budget to feature such artists.They would advertise the magazine on TV, radio and via posters which would also need a high budget.Readers should be able to by it from major consumer stores that sells magazines such as WHSmiths, digital copies are also an option.
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Bauer Media Bauer Media is very large media institution that has branches in 16 countries, figures shows that around 1976 million magazines are distributed worldwide from Bauer a year.
Notable Media products: (High circulation)
Kerrang Magazine
Q magazine
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IPC Media• IPC media is a UK based publisher that’s owned by
the TIMES INC that’s based in USA. Around 350 million magazines are sold by IPC media a year.
• Notable media products;
• Many female oriented magazines
• NME music magazine(A large circulation magzine which got IPC media known)
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My magazine• My magazine is a mainstream music
magazine, which has a very wide target audience which will make any media institution to market it. Apart from the NME magazine majority of IPC media’s magazines are marketed towards female audiences but on the other had Bauer media has more experience marketing to a wider audience and world wide distribution facilities. They also seem to have bigger budgets looking at other products they sell.
• Bauer magazine would sell my magazine because they don’t have a mainstream music magazine under their institution, it would help deliver more products to a wider audience.