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Tip 1: Promote your story and be certain to share any media you receive with your team,

clients and potential clients.

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Tip 2: Use Google Plus.

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Tip 3: Using video lets people share short newsworthy stories and post it for others.

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Tip 4: Use LinkedIn Inmails.

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Tip 5: Using video heightens your core audience senses by adding credibility.

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Tip 6: You can draw attention to new company activities by arranging & publicizing

special events such as news conferences, seminars, outings, trade shows, exhibits,

contests, competitions, & anniversaries that will reach the target publics.

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Tip 7: You can build goodwill by contributing money and time to good causes.

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Tip 8: Corporate communication- Promoting understanding of the organization through

internal and external communications.

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Tip 9: Lobbying—Dealing with legislators and government officials to promote or defeat

legislation and regulation.

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Tip 10: Counselling—Advising management about public issues, and company positions

and image during good times and bad.

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Tip 11: Building the corporate image in a way that reflects favourably on its products.

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Tip 12: You can rely extensively on published materials to reach and influence your target

markets. These include annual reports, brochures, articles, company newsletters,

magazines, & audio-visual materials.

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Tip 13: PR consultants offer services, information and advice that can help you

position your business.

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Tip 14: You can promote your brands and corporate name by sponsoring and publicizing

sports and cultural events and highly regarded causes.

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Tip 15: Your company executives must field questions from the media or give talks at trade associations or sales meetings, and

these appearances can build the company’s image.

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Tip 16: Create an effective brand name.

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Tip 17: Maintain relationships with journalists.

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Tip 18: Know what’s newsworthy to publish.

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Tip 19: Ask journalists, authors, or bloggers to write positive about your industry.

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Tip 20: Know what’s newsworthy to publish.

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Tip 21: Broadcast announcements of products, services, appearances, and events

about your industry.

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Tip 22: Build your brand through blogging.

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Tip 23: Harness power of social media platforms.

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Tip 24: Encourage users to “Google” your brand name to find you rather than typing in

your domain directly.

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Tip 25: Identify the media outlets (online and offline) you wish to be highlighted in.

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Tip 26: Start reaching out to the publishers, editors and reporters of the outlets you have

identified.

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Tip 27: Get involved in your community.

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Tip 28: Use social media and website traffic to measure your online PR.

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Tip 29: Don't fight with your competitors in public.

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Tip 30: Stay honest and consistent with your messages. Consumers can easily spot double

standard statements.

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Tip 31: Building good relationships with members of the community where you do

business helps build customer loyalty.

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Tip 32: Speaking engagements - Speaking at events where customers are likely to attend helps position you as a leader or innovator in

your field.

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Tip 33: Properly designed brochures and catalogues give customers confidence in you and what you sell, and help drive customers

to your website.

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Tip 34: Business Events are opportunities for business people to gain exposure for their

businesses, promote new products or services and make sure accurate information reaches

targeted customers.

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Tip 35: Provide a value-added customer service.

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Tip 36: Print or emailed newsletters have long been a good way to promote your business.