360 creativity

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360 Creativity By Marissa Kurtzhals Marketing and Public Relations Director Performance Network Theatre, Ann Arbor @immastereo #SMW4 #360Creativi ty

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Two tips that will teach how integration and creativity can work with each other to maximize your efforts. What is your message? How are you sharing that message? Do you have difficulty sparking inspiration? Are you overwhelmed with all of your tasks? Let me show you how you be creative, efficient, and effective!

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360 CreativityBy Marissa KurtzhalsMarketing and Public Relations DirectorPerformance Network Theatre, Ann Arbor@immastereo

#SMW4#360Creativity

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Marissa Kurtzhals

•EMU Graduate▫Arts Management Major▫Minors in Marketing & Theatre

#TRUEMU

#SMW4#360Creativity

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#SMW4#360Creativity

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Go to School

Graduate

Get a Job

Go to School

Get a Job

Graduate

#SMW4#360Creativity

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#SMW4#360Creativity

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Two Tips from a New Marketing Director

1.Old School + New School

2.Get Involved in Your Brand

#SMW4

…and how you can use them to integrate creativity in all of your efforts!

#360Creativity

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#SMW4#360Creativity

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#SMW4#360Creativity

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Who’s Responsible?

#SMW4#360Creativity

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360 Creativity

…When You Have No Other Choice

#SMW4#360Creativity

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• I want to use nerd love to teach you how to approach your marketing tactics and other departments by using the 360 methodology.

#SMW4#360Creativity

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#SMW4

DEC 15 – 18, 2013

#360Creativity

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Two Tips from a New Marketing Director…

1.Old School + New School

2.Get Involved in Your Brand

#SMW4

…and how you can use them to integrate creativity in all of your efforts!

#360Creativity

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TIP #1:Old School + New School• You may ask…• “Isn’t print advertising really expensive?”• "Does Facebook generate anything for our

business?”• "Should I really be concerned with mobile?”• "Should I really be concerned about sending

letters?”• And the answer is…

#SMW4#360Creativity

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YES

#SMW4#360Creativity

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#SMW4

#playsonfire

#360Creativity

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#playsonfire

#SMW4#360Creativity

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#SMW4#360Creativity

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#playsonfire

#SMW4

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•Unite trusted marketing tactics and new social media efforts. It will show you have a presence, you take it seriously, and you want everyone to join in!

#SMW4#360Creativity

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TIP #2:Get Involved in Your Brand

#SMW4#360Creativity

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#SMW4#360Creativity

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Internal Marketing Department?

•Help create your products (literally)•Check out what’s happening in

management•Give the finance coordinator a fist bump

#SMW4#360Creativity

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Ad Agency?

•Experience the client’s day-to-day culture•Spark conversations with their employees•Try their products

#SMW4#360Creativity

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#SMW4#360Creativity

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•Buffy saves the world when she unites her superpowers with the strengths of her partners.

#SMW4#360Creativity

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#SMW4#360Creativity

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•Getting involved in your brand gives you a better understanding of its features and will inspire those around you to use their powers to help you achieve your goals!

#SMW4#360Creativity

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SEASONBROCHUR

E#SMW4

#360Creativity

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#SMW4#360Creativity

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#SMW4#360Creativity

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- Detroit Free Press

#SMW4#360Creativity

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#SMW4#360Creativity

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Two Tips in a Nutshell

1.Old School + New School▫ Unite trusted marketing tactics and new social media efforts.

It will show you have a presence, you take it seriously, and you want everyone to join in!

2.Get Involved in Your Brand▫ Getting involved in your brand gives you a better

understanding of its features and will inspire those around you to use their powers to help you achieve your goals!

#SMW4#360Creativity

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Check out how we do it!

facebook.com/pntheatre

performacenetwork.org

@pntheatre

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Want more advice?

[email protected]•@immastereo•THANK YOU!

#SMW4#360Creativity