360 creativity
DESCRIPTION
Two tips that will teach how integration and creativity can work with each other to maximize your efforts. What is your message? How are you sharing that message? Do you have difficulty sparking inspiration? Are you overwhelmed with all of your tasks? Let me show you how you be creative, efficient, and effective!TRANSCRIPT
360 CreativityBy Marissa KurtzhalsMarketing and Public Relations DirectorPerformance Network Theatre, Ann Arbor@immastereo
#SMW4#360Creativity
Marissa Kurtzhals
•EMU Graduate▫Arts Management Major▫Minors in Marketing & Theatre
#TRUEMU
#SMW4#360Creativity
#SMW4#360Creativity
Go to School
Graduate
Get a Job
Go to School
Get a Job
Graduate
#SMW4#360Creativity
#SMW4#360Creativity
Two Tips from a New Marketing Director
1.Old School + New School
2.Get Involved in Your Brand
#SMW4
…and how you can use them to integrate creativity in all of your efforts!
#360Creativity
#SMW4#360Creativity
#SMW4#360Creativity
Who’s Responsible?
#SMW4#360Creativity
360 Creativity
…When You Have No Other Choice
#SMW4#360Creativity
• I want to use nerd love to teach you how to approach your marketing tactics and other departments by using the 360 methodology.
#SMW4#360Creativity
#SMW4
DEC 15 – 18, 2013
#360Creativity
Two Tips from a New Marketing Director…
1.Old School + New School
2.Get Involved in Your Brand
#SMW4
…and how you can use them to integrate creativity in all of your efforts!
#360Creativity
TIP #1:Old School + New School• You may ask…• “Isn’t print advertising really expensive?”• "Does Facebook generate anything for our
business?”• "Should I really be concerned with mobile?”• "Should I really be concerned about sending
letters?”• And the answer is…
#SMW4#360Creativity
YES
#SMW4#360Creativity
#SMW4
#playsonfire
#360Creativity
#playsonfire
#SMW4#360Creativity
#SMW4#360Creativity
#playsonfire
#SMW4
•Unite trusted marketing tactics and new social media efforts. It will show you have a presence, you take it seriously, and you want everyone to join in!
#SMW4#360Creativity
TIP #2:Get Involved in Your Brand
#SMW4#360Creativity
#SMW4#360Creativity
Internal Marketing Department?
•Help create your products (literally)•Check out what’s happening in
management•Give the finance coordinator a fist bump
#SMW4#360Creativity
Ad Agency?
•Experience the client’s day-to-day culture•Spark conversations with their employees•Try their products
#SMW4#360Creativity
#SMW4#360Creativity
•Buffy saves the world when she unites her superpowers with the strengths of her partners.
#SMW4#360Creativity
#SMW4#360Creativity
•Getting involved in your brand gives you a better understanding of its features and will inspire those around you to use their powers to help you achieve your goals!
#SMW4#360Creativity
SEASONBROCHUR
E#SMW4
#360Creativity
#SMW4#360Creativity
#SMW4#360Creativity
- Detroit Free Press
#SMW4#360Creativity
#SMW4#360Creativity
Two Tips in a Nutshell
1.Old School + New School▫ Unite trusted marketing tactics and new social media efforts.
It will show you have a presence, you take it seriously, and you want everyone to join in!
2.Get Involved in Your Brand▫ Getting involved in your brand gives you a better
understanding of its features and will inspire those around you to use their powers to help you achieve your goals!
#SMW4#360Creativity
Check out how we do it!
facebook.com/pntheatre
performacenetwork.org
@pntheatre