360 degree feedback method

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TOPIC 360 DEGREE FEEDBACK

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Page 1: 360 Degree Feedback Method

TOPIC

360 DEGREE FEEDBACK

Page 2: 360 Degree Feedback Method

Performance Appraisal

A performance appraisal, employee appraisal, performance review, or (career) development

discussion is a method by which the job performance of an employee is evaluated

(generally in terms of quality, quantity, cost, and time) typically by the corresponding

manager or supervisor.

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Performance appraisal methods

Critical incident methodWeighted checklist methodPaired comparison analysisGraphic rating scalesEssay Evaluation methodBehaviorally anchored rating scalesPerformance ranking methodManagement By Objectives (MBO) method360 degree performance appraisal.Forced ranking (forced distribution)Behavioral Observation Scales

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360 degree feedback

  DefinitionPerformance-appraisal data collected from 'all around'

an employee his or her peers, subordinates, supervisors, and sometimes, from internal and

external customers. Its main objective usually is to assess training and development needs and to provide

competence-related information for succession planning not promotion or pay increase. Also called

multi-rater assessment, multi-source assessment, multi-source feedback.

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Parties involves in 360 degree feedback method

co-workers subordinates (those that she manages or

supervises) customers suppliers managers other interested parties

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History

The German Military first began gathering feedback from multiple sources in order to evaluate performance during World War II (Fleenor & Prince, 1997). Also during this time period, others explored the use of multi-rater feedback.

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HistoryOne of the earliest recorded uses of surveys to gather information about employees occurred in the 1950s at Esso Research and Engineering Company (Bracken, Dalton, Jako, McCauley, & Pollman, 1997). From there, the idea of 360-degree feedback gained momentum, and by the 1990s most human resources and organization development professionals understood the concept.

The problem was that collecting and collating the feedback demanded a paper-based effort including either complex manual calculations or lengthy delays.

The first led to despair on the part of practitioners; the second to a gradual erosion of commitment by recipients.

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HistoryMulti-rater feedback use steadily increased in popularity, due largely to the use of the Internet in conducting web-based surveys (Atkins & Wood, 2002). Today, studies suggest that over one-third of U.S. companies use some type of multi-source feedback (Bracken, Timmereck, & Church, 2001a). Others claim that this estimate is closer to 90% of all Fortune 500 firms (Edwards & Ewen, 1996). In recent years, Internet-based services have become the norm, with a growing menu of useful features (e.g., multi languages, comparative reporting, and aggregate reporting) (Bracken, Summers, & Fleenor, 1998).

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What is 360 Degree Feedback?

360 Degree Feedback is a system or process in which employees receive confidential, anonymous feedback from the people who work around them.This typically includes the employee's manager, peers, and direct reports. A mixture of about eight to twelve people fill out an anonymous online feedback form that asks questions covering a broad range of workplace competencies.

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Continue……

The feedback forms include questions that are measured on a rating scale and also ask raters to provide written comments.

The person receiving feedback also fills out a self-rating survey that includes the same survey questions that others receive in their forms.

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Why Managers and leaders within

organizations use 360 feedback surveys? Managers and leaders within organizations use 360 feedback surveys to get a better understanding of their strengths and weaknesses. The 360 feedback system automatically tabulates the results and presents them in a format that helps the feedback recipient create a development plan.Individual responses are always combined with responses from other people in the same rater category (e.g. peer, direct report) in order to preserve anonymity and to give the employee a clear picture of his/her greatest overall strengths and weaknesses.

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Useful Tool in Development

360 Feedback can also be a useful development tool for people who are not in a management role. Strictly speaking, a "non-manager" 360 assessment is not measuring feedback from 360 degrees since there are no direct reports, but the same principles still apply. 360 Feedback for non-managers is useful to help people be more effective in their current roles, and also to help them understand what areas they should focus on if they want to move into a management role.

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The Advantages of the 360 Degree Feedback

Method

The Advantages of the 360 Degree Feedback Method

The 360-degree feedback method solicits and incorporates feedback from an employee's peers, managers,

subordinates and customers for performance reviews. There are advantages to using this method.

The advantage of a 360 degree feedback involves…

employees

co-workers, managers

organizations

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The employee

The employee gets a wide-ranging point of view about how she is perceived by those around her. She is able to get a clear evaluation of her job know-how. The 360 feedback proves strengths

and identifies weaknesses in the employee’s performance. The employee feedback allows

the employee to highlight areas of development.

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For co-workers, managers

The environment is favorable for better team work. There is openness for improved

communication between members within the organization. The team members are receptive

to company goals when they are involved in the development process.

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Organizations

Companies have a better understanding of employee plans of development. The 360

feedback provides the benefit of creating an atmosphere of trust within the organization. The overall performance of the organization

improves. Individuals within are more receptive to the 360 degree feedback process.

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Ten mistakes that cause a 360-degree feedback program to fail

1. Ineffective Assessment Items2. Lack of Alignment with the Organization's Vision,

Mission, and Strategy 3. Lack of Senior-Level Support 4. Lack of Communication 5. Fear / Lack of Trust 6. Poor Planning 7. Inappropriate Delivery of Feedback 8. No Development Plan 9. No Accountability 10. No Follow-Up

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Ineffective Assessment Items

If you are not asking the right questions, how can you expect to get good data? You

need to consider organizational expectations as well as job-specific competencies.

Moreover, your assessment items need to be well written to gather the data you are

looking for. Poorly written items will yield useless data. Garbage in - garbage out...

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Lack of Alignment with the Organization's Vision, Mission, and Strategy

If the things you are measuring are not important to the organization's vision,

mission, and strategy, then employees will not be developing competencies that are

aligned with the direction of the organization.

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Lack of Senior-Level Support

If the leaders of your organization do not vocally support and

encourage participation in the feedback program and express their belief in the benefits it will provide, your 360 initiative will

never get off the ground.

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Lack of Communication

You MUST communicate with both the people receiving feedback and the people getting feedback. If you do not tell them

what, why, how, and when, they will not be comfortable with the program. You must

get buy-in at all levels of your organization to make it work.

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Fear / Lack of Trust

If participants are afraid to get feedback or if respondents are afraid to provide

feedback, you will be fighting an up-hill battle. Communication helps reduce fear. One of the most effective ways to reduce anxiety is to use a neutral third party to

administer your feedback program

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Poor Planning

If your feedback program is not well thought out, it will not run smoothly. There are

many logistical issues to consider before launching a feedback program. If your

employees perceive that the program is not well planned, your credibility will be

undermined.

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Inappropriate Delivery of Feedback

The idea of a feedback program is to help employees perform better. Negative feedback can

be demoralizing and counterproductive. If feedback is not provided in an appropriate manner, your program could backfire. We

recommend using professional, neutral coaches to deliver feedback.

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No Development Plan

So what if you run a smooth 360 program? If you fail to do anything with the data, you have wasted your time as well as the time of both participants

and respondents. Every person who receives feedback needs to create some developmental

goals based on the feedback he or she received - and remember - those goals need to be both

measurable and achievable.

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No Accountability

Developmental goals are meaningless unless people are held accountable for achieving them. Make sure your employees and their managers understand how to create S.M.A.R.T. goals - Specific, Measurable, Attainable, Realistic and Timely.

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No Follow-Up

How will you know if your program has been a success if you do not follow up? How will participants know if they are

improving without follow-up feedback? Plan to solicit additional feedback six to

twelve months after

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