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NEW YORK | ATLANTA | CHICAGO | DETROIT | SAN FRANCISCO | LONDON | [email protected] | 888.360.9630
© 2009 360i LLC. All Rights Reserved
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NEW YORK | ATLANTA | CHICAGO | DETROIT | SAN FRANCISCO | LONDON | [email protected] | 888.360.9630
© 2009 360i LLC. All Rights Reserved
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P A G E S H A R E
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Figure 1. PageShare for brand terms and non-brand terms should be calculated independently.
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Figure 1. PageShare for brand terms and non-brand terms should be calculated independently.
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Figure 1. PageShare for brand terms and non-brand terms should be calculated independently.
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#-0'"$5"1$4&-+0"&+1"0$*-&#"4)1-&"2&,)0".+1)/"'()-/"*$+'/$#7
1 Brand keywords with highest average monthly search volume2 A list of 110 popular social media domains as identified by 360i3 Local, video, images, news, blogs and select product listings
U"O%%V"#$%&"WWH8"!55";&1()7";*7*.?*2 X K4-"L%%"!2?*.)&7*.7"!62&) N
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C$"*$42&/)"'()"5/)I.)+*D"$5".+-9)/0&#"0)&/*("/)0.#'0"5$/ +$+N:/&+1 %)D3$/10E
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$5"R$$,#) 1-02#&D)1 .+-9)/0&#"0)&/*("/)0.#'07
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>"?@<-
>"?@<-
U"O%%V"#$%&"WWH8"!55";&1()7";*7*.?*2 X K4-"L%%"!2?*.)&7*.7"!62&) N
/0)*1.,)*2"3456)&4078"9*,76.,:5*";*765)78
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! 2 X ! ' V $ G ' ? < ; V 2 P $ N U ' U ; $ ! ; < > $ : S P ' W P N < = ' 8 2 9 Q S P = $
C$"*$42&/)"'()"5/)I.)+*D"$5".+-9)/0&#"0)&/*("/)0.#'0"5$/ +$+N:/&+1 %)D3$/10E
?@<-"&+&#DS)1"h<E<<< +$+N:/&+1 ')/40"&*/$00"&"9&/-)'D"$5"-+1.0'/-)0"&+1
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>"?@<-
>"?@<-
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C$"*$42&/)"'()"5/)I.)+*D"$5".+-9)/0&#"0)&/*("/)0.#'0"5$/ +$+N:/&+1 %)D3$/10E
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$5"R$$,#) 1-02#&D)1 .+-9)/0&#"0)&/*("/)0.#'07
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>"?@<-
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$ S 0 ; N U ' V $ G ' < S < D $ S 0 ; N U U ; $ ! ; < > $ : S P
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2&/'D"$'()/"'(&+"'()"4&/%)')/d7
4 See Appendix for detailed list of advertiser owned vs. non-owned pages on YouTube, Facebook & Twitter appearing insearch results for each brand.
>"?@<-
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/0)*1.,)*2"3456)&4078"9*,76.,:5*";*765)78
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2&/'D"$'()/"'(&+"'()"4&/%)')/d7
4 See Appendix for detailed list of advertiser owned vs. non-owned pages on YouTube, Facebook & Twitter appearing insearch results for each brand.
>"?@<-
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4 See Appendix for detailed list of advertiser owned vs. non-owned pages on YouTube, Facebook & Twitter appearing insearch results for each brand.
>"?@<-
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5 See Appendix for a complete list of the Top 100 Advertisers and their PageShare scores.
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5 See Appendix for a complete list of the Top 100 Advertisers and their PageShare scores.
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Figure 2. AT&T has many well-optimized product domains, giving them a high brandPageShare
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1 AT&T 80%
2 Hewlett-Packard 77%
3 Microsoft Corp. 70%
4 Citigroup 70%
5 Time Warner 69%
6 Nestle 69%
7 Sanofi-Aventis 68%
8 Bayer 68%
9 Campbell Soup Co. 68%
10 Walt Disney Co. 66%
11 Allstate Corp. 66%
12 Kohl’s Corp. 65%
13 Verizon Communications 65%
14 Novartis 65%
15 Dell 64%
16 Kroger Co. 64%
17 Kellogg Co. 64%
18 Glaxo Smith Kline 64%
19 eBay 63%
20 Capital One Financial Corp. 63%
21 Sony Corp. 63%
22 Boehringer Ingelheim 62%
23 Deutsche Telekom 62%
24 Merck & Co. 60%
25 ConAgra Foods 60%
26 Gap Inc. 60%
27 Ford Motor Co. 60%
28 Procter & Gamble Co. 58%
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29 Sprint Nextel Corp. 58%
30 General Mills 58%
31 Wyeth 58%
32 JP Morgan Chase & Co. 58%
33 HomeDepot 58%
34State Farm Mutual AutoInsurance 57%
35 Pepsi Co 57%
36 Apple 56%
37 Yum Brands 56%
38 Honda Motor Co. 56%
39 Clorox Co. 55%
40 Coca-Cola Co. 55%
41 U.S. Government 55%
42 L’Oreal 54%
43 Walgreens Co. 54%
44 IBM Corp. 54%
45 Reckitt Benckiser 54%
46 General Electric Co. 54%
47 Wendy’s International 54%
48 safeway 54%
49 SC Johnson 53%
50 Alltel Corp. 52%
51 Johnson & Johnson 52%
52 Viacom 52%
53 Nike 52%
54 Schering-Plough 51%
55 News Corp. 51%
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56 Wells Fargo & Co. 51%
57 Washington Mutual 50%
58 Pfizer 50%
59 Visa 50%
60 Eli Lilly & Co. 50%
61 Bank of America Corp. 49%
62 Doctor’s Associates (Subway) 49%
63 Best Buy 49%
64 Lowe’s Corp. 49%
65 Energizer Holdings 49%
66 Bristol-Myers Squibb Co. 48%
67 DirecTV Group 48%
68 Philips Electronics 48%
69 American Express Co. 48%
70 Unilever 48%
71 J.C.Penney Co. 47%
72 Wal-Mart Stores 47%
73 Macy’s 47%
74 SAB Miller 47%
75 Anheuser-Busch Corp 46%
76 Chrysler 46%
77 Mattel 46%
78 Kraft Foods 45%
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79 Diageo (guiness) 45%
80 Estee Lauder CDS. 44%
81 McDonald’s Corp. 44%
82 Molson Coors Brewing Co. 42%
83 Target Corp. 42%
84 Progressive 41%
85 General Motors Corp. 41%
86 Astra Zeneca 41%
87 IAC/lnterActive Corp 41%
88 Sears Holdings Corp. 40%
89 MasterCard 39%
90 Burger King Holdings 39%
91 Comcast Corp. 39%
92 Toyota Motor Corp. 38%
93 Mars Inc. 36%
94 Berkshire Hathaway 35%
95FMR Corp.(FidelityInvestments) 35%
96 Nissan Motor Co. 31%
97 Hyundai Motor Co. 30%
98 Coty (JAB Investments) 28%
99 Circuit City Stores 26%
100 Metro-Goldwyn-Mayer 19%
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100 Metro-Goldwyn-Mayer 3 4 713 Verizon Communications 3 4 753 Nike 5 2 773 Macy’s 0 6 636 Apple 1 5 695 FMR Corp.(Fidelity Investments) 0 5 578 Kraft Foods 0 5 597 Hyundai Motor Co. 0 5 556 Wells Fargo & Co. 1 4 596 Nissan Motor Co. 1 4 5
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