1. Make your post easy

to share!Use like

and share buttons.

2. Search on social feeds for questions your post answers.

Then share!

3. Book-mark post

with services like Onlywire.

4. Make a

slideshare presentation from post.

5. Use the

post as an article in a print maga-

zine.

6. Make a

video with Brainshark.

7. Create a banner on

your site for the post. 8.

Print in an offline

newsletter!

9. Send in a personal email to

help a client.

10. Email in a

newsletter.

11. List post in

your email signature.

12. Segment

post and add to a drip marketing

campaign.13. Use the material in

a live lecture or

presentation.

14. Create

a podcast

15. Use the post as a chapter in a

guide.

16. Use on

your resource page

or FAQs.

17. Keep links on your desktop

for easy sharing with

clients.

18. Use

sources to impress! Memo-rize quotes and

figures.19.

Post in a Squidoo

lens.

20. Read to someone

outside your industry to gauge clarity.

21. Add as “related

info” on a product page.

22. Upload

post to docu-ment sharing

sites. 23. Optimize

your post for mobile devices.

24. Use a widget on

your site for “top post in X

category.”

25. Use your post as a

landing page for a paid search.

26. Make the

second half private and monetize the

post.

27. Reference post on the phone with a poten-

tial lead.

28. Write post

about a company or person to

leverage a new contact.

30. Use the post as a sample to get syndi-

cated.

29. Create

an updated version every six

months.

31. Rewrite for a guest post.

32. Revamp the core

content for a different audi-

ence.

33. Create a worksheet or

add to a workbook.

34. Quote your best advice

from the post around your

site.

35. Segment for a specific audience and use on a microsite.

36. Keep track of comments and leverage them for an

updated version.

37. Turn your post into a fun

infographic!

Content Marketing Land

Adven

tures in

37 WaystoRepurpose a Blog Post

Start

Finish

Social Media

City

The Fieldsof Tech

The Forestof Design

E-mailJunction

The Libraryof Knowledge

The Path ofAdvanced Writing

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$

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FinancialAlley

EqualsMoney.com

There are good posts, and then there are gems!

If you have a post that you particularly love, why not

repurpose it?

If your business caters to the offline world,

why not create a simple newsletter?

Segment a post and share small pieces over a few weeks

with drip marketing!

Use your post as a resource when clients and costumers need

information.

Use your post to increase your leads and professional contacts.

Is your post mobile-ready? According to LA Times, 25% of

Americans over 16 own a tablet!

Upload your post to sites like Scribd and

DocStore to make it easy to find!

Blogging is vital to the success of your site and business. It doesn’t take long for your star posts to gather dust, but you can use these tools to keep the really good ones alive and kicking!