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    Introduction

    Data

    -Bare facts and figures

    Information

    -Data that is organized into meaningful context

    - It is processed data

    -Supports the decision making process

    - reduces uncertainty about a situation or event

    Knowledge

    -Human capacity (potential & actual ability) to take effective action in varied and

    uncertain situations.

    -It is the awareness and understanding of facts, truths or information gained in the

    form of experience or learning.

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    Process of Generation of Information

    It involves three activities:

    (a) Data Acquisition- Data is initially recorded and later verified for accuracy and authenticity. This is called dta

    capture.

    - Data is captured by punching with keyboard or scanning with scanning devices, facts

    from documents on which they were recorded.

    - Data captured is organized in data files. Each file contains records relating to various

    data elements (fields) expressed with the help of different symbols (characters).

    (b) Data Transformation

    - It is done by performing any of the following operations:

    (i) Rearranging: also called sorting of data

    (ii) Classifying

    (iii) Calculating

    (iv) Summarizing

    (c) Management of Information

    The processed data maybe either communicated to end user or maybe stored for future

    reference.

    One decides the report format, appropriate channel of communication to provide

    information.

    If stored, one decides to store it on some mass storage.

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    System

    An assembly of inter-related elements comprising a unified whole.

    The components (elements) are connected together in order to facilitate the flow of

    information, matter or energy.

    It works towards a common goal by accepting inputs and producing outputs.

    System -

    Input Process Output

    Control

    Feedback

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    What is Information System?

    It is an organized combination of people, hardware, software, communications

    networks, and data resources that stores and retrieves, transforms, and disseminatesinformation in an organization.

    Evolution of Information System

    Enterprise & Internetworking (1990s/2000s)

    e.g. internet worked IS, Intranet, Extranet,

    Internet, etc.

    Strategic & End User Support (1980s/1990s)

    e.g. Expert System, etc.

    Decision Support System (1970s/1980s)

    Management Reporting (1960s/1970s)

    e.g. MIS

    Data Processing (1950s/1960s)

    E.g. EDPS, TPS, etc.

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    Elements/Resources of IS

    Computer Hardware

    Refers to computer systems and other associated equipment including the communication links

    that a modern IT installation may need.One needs to assess the nature of IT needs, the volume of data to be processed, sources of

    data, complexity of data analysis and impact of other related factors to determine the hardware

    resources.

    ComputerSoftware

    It is the lifeline of the IT infrastructure and it makes the computer hardware function. It is set of

    interrelated computer programs.

    Data

    Collection of facts or events from both internal and external sources represented in the form of

    symbols, such as digits, alphabets, pictures, graphs, etc.

    Capturing, processing and storage of data are the essential functions.

    Human ResourceThey are the catalyst in process of generation of information and thus are very vital.

    Procedures

    It includes the operational and control procedures for the use of IT infrastructure.

    It contains instructions for users regarding the use of IT infrastructure for day to day activities

    and for also handling specific situations.

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    Roles of IS

    -Focuses on competitive priorities.

    - Supports Business Process and operations

    -Provide access to information-Enhance communications

    -Provide decision assistance

    -Supports strategies for competitive advantage

    - Summarizing the three major roles of the business applications of IS

    Support Strategies

    for CA

    Support Business

    Decision Making

    Support business Processes & Operations

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    Operations

    Support

    Systems

    Management

    Support

    Systems

    Transaction

    Processing

    Systems

    Process

    Control

    Systems

    Enterprise

    Collaboration

    Systems

    Management

    Information

    Systems

    Decision

    Support

    Systems

    Executive

    Information

    Systems

    Information

    Systems

    Types of Information Systems

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    Types of Information Systems

    Two categories depending upon their focus on the kind of

    activities in a business enterprise

    1. Operations Support Systems

    2. Management Support Systems

    Operations Support Systems- Focus on the operations of the enterprise

    - Objective is to improve the operational efficiency

    - Use internal data primarily

    - For lower level of managers

    - Classified into the following categoriesa) Transaction Processing System

    b) Process Control System

    c) Enterprise Collaboration System

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    a) Transaction Processing Systems

    -Focus on the recording and processing of economic events (transactions)

    -It processes transactions in two ways batch and real-time (or online)

    -It encompasses the entire gamut of daily routines of the enterprise including financialaccounting, inventory control, payroll, sales order processing system.

    -TPS s were one of the earliest computerized systems that organizations used tocapture valuable decision-making data and to conduct every day business.

    - Almost all organizations have manual or automated TPS. Examples of TPS

    Coffee shop

    Bank

    Doctor

    Nasdaq- the e-stock exchange handles up to 1000 stock transaction /second

    -TPS are considered the backbone of many organizations without it managerscouldnt make basic decisions such as how many items to produce?

    - Transaction can be internal orexternal

    Internal: occurring inside the organization

    External: occurring outside the company, customer places an order from a

    company catalog

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    -Few years ago a separate transaction systems existed for each department in

    a company

    - Now many organizations are integrating the TPS systems of each

    department so that users can see how their decision affect other parts of the

    organization and the customers.

    -TPS are the data lifeline of a company for several reasons:

    If a company fails to capture a transaction it may lead not only to customer

    dissatisfaction and lost profit but also to serious penalties and lawsuits.

    TPS s become the source of data for other systems in the organization. If

    analyzed and integrated it will give business key information about new

    company plans. A better plan how to meet customer needs and preferences.

    TPS is a link between the organization and external entities, such as

    suppliers, customers & distributors.

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    Enter data

    Step 1

    Validate data

    Step 2

    Process the

    data intoinformation

    Step 3

    Store the

    processed

    data

    Step 4

    Generate

    output

    Step 5

    Support user

    queries

    Step 6

    Steps in Processing a

    Transaction

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    1. Data entry: enter data by using input devices such as ATM it called datasource document

    2. Validation: ensure the accuracy and reliability of data.

    3. Processing: once the company validate the accuracy & reliability of data

    the system processes and converts data into information. There are two

    types of processing.(a) On-line Transaction Processing (OLTP)

    the data input device is directly linked to the system to be

    processed.

    some times linked to the system via the network or

    telecommunication. example Bank ATM, student registration for classes, travel agent

    flight reservation.

    On-line processing is possible because of networks and

    databases.

    Steps in Processing a Transaction

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    (b) Batch Processing

    Processing that done on a daily, weekly, or monthly basis or any

    period of time.

    Disadvantages of batch processing

    The information in the files may not up-to-date.

    Some errors may be detected only after the entire batch is

    processed in on-line processing errors can be detected right

    away. Which type of processing is better?

    It depends on the users decision making needs.

    4. Data storage: to store the processed data in proper way. Otherwise datawill be usefulness to decision makers.

    The kind of processing and type of storage medium are to some extent

    related.

    For example: magnetic tape is often used in batch processing. And

    magnetic disk used in on-line processing.

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    5. Output generation

    Convert data into useful format

    Different users need different formats at different times

    6. Quer y support the last step is to query or ask system questions.

    Steps in Processing a Transaction

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    Characteristics/Features of a

    Transaction Processing System Records internal and external transactions that take place in a

    company

    Is used mostly by lower-level managers to make operationaldecisions

    Handles and stores large Volume of Data

    Automation of basic operations

    Benefits are easily measurable Stores data that are frequentlyaccessed by other systems, i.e. it acts as a source of input forother systems

    Is ideal for routine, repetitive tasks

    Records transactions in batchmode or on-line

    Requires six steps to process a transactiondata entry,validation, data processing, storage, output generation, andquery support

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    b) Process Control System

    Monitors & control physical process

    c) Enterprise Collaboration Systems

    -Enhance team and workgroup communication and productivity, and include

    applications that are sometimes called office automation system.

    It facilitates the following activities:

    -Producing outgoing documents (using text processors)

    - storage & retrieval of documents (using document management system)

    - transmission of messages (using message communication systems)

    - scheduling and meeting management (using video conferencing)

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    Management Support System- Information System application focus on providing information and

    support for effective decision making by managers.

    - Classified into following categoriesa) Management Information Systemb) Decision Support Systemc) Executive Support System

    a) Management InformationSystems

    - Aims at meeting the information needs of managers, particularly withregard to the current and past operations of the enterprise.

    - Offers summary and exception reports on the operations of theenterprise and are also called as operations support systems.

    Summary Report :A report that accumulates data from several transactions and

    presents the results in a condensed form.Exception Report: A report that outlines any deviations between actual output and

    expected output.

    - The main input to an MIS is usually the transaction processing system and other

    internal company sources

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    Benefits of MIS:

    1. Provide middle managers with information to make

    semistructured decisions.

    2. Information generated by an MIShelps managers understand

    the day-to-day operations of the company

    3. Helps managers implement the tactical goals of the company.

    MIS is a group of general-purpose, well-integrated systems

    that monitor and control the internal operations of an

    organization.

    Features

    Summary and exception Information Operational Control

    Focus on Internal Information

    Structured and semi-structured Decision

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    Relationship between a TPS and MIS

    The main goal of TPS is to record & process company transaction.While the main goal of MIS is to produce summary & exceptionreports for making tactical decisions.

    The output of a TPS & other company sources are the input of MIS

    TPS usually helps managers with operational decisions, while MIShelps managers make tactical decisions over a longer period of time.

    However both systems must work together in harmony to meet thecompanys information needs.

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    b) Decision Support System

    -Gives direct computer support to managers during the decision making process.

    -- offers flexibility to manager to decide the input data, tool of analysis, depth ofanalysis and reliance on the outcome of analysis for decision making. The usershave full control of the system.

    -- offers an interactive environment for users and thus permits managers toexperiment with data and model to develop the optimal decision making strategy.

    -It has a User friendly interface

    - report generators and graphical facilities

    -Flexibility of use in various unexpected decision situation.

    - DSS:- A set of interactive software programs that provide managers with data, tools,and models to make semistructured decisions.

    -Some activities that a DSS can perform:

    Selecting the best loan package to meet your needs.

    Identifying an ideal location for a store

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    Managers should answer two types of questionsWhat? Why?

    What

    Computers are excellent at

    computations

    (answering what

    questions)

    Why

    People are excellent at

    applying intuition & judgment

    to solve problems

    (answering why questions)

    DSS uses computer computations and put them into models that systemize

    decision processes

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    Components of a Decision

    Support System1. Database management system (DBMS): apiece of software that controls, manages, andmaintains internal & external data.

    2. Model management system: a system thatstores and processes the models thatmanagers use to make decisions.

    3. Support tools: tools that help users to interact

    and interface with a decision support system.

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    A DSS has five main characteristics:

    1. DSS integrates data & models so that it is easier formanagers to make good decisions.

    2. DSS helps managers see how decision interrelate and theeffects of one decision on others.

    3. It supports a wide variety of decision-making styles.

    4. It helps managers make decisions under dynamic or

    changing business conditions5. DSS allows users to query the system for a specificanswers.

    Characteristics of a decision support system

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    Features of a decision support system

    A DSS has three features that are extremely useful to managers :

    1. What-if analysis 2. Goal seeking 3.risk analysis

    1. What-if analysis: The study of the impact of a change in the

    input data on the proposed solution. ex. Product pricing

    Complex decision because decision maker must consider many

    internal & external information

    A DSS can help manager to answer what if questions

    What if the price of raw materials increased by 10%

    What if the product demand increased

    If the competitors reduce the price by 5%

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    2. Goal seeking: help managers determine what they

    should do to achieve a certain goal. Ex.1 The goal to

    increase sales of its top-selling product by 10%. A

    DSS can show different ways to achieve. Ex.2 What

    grade should student get to achieve A in the course.

    3. Risk analysis: A DSS calculates the risk associated

    with each alternatives.

    Features of a decision support system

    con..

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    A Simple Decision-Making

    Model

    Internal Data

    External Data

    Decision-making

    Models

    What-if Analysis

    Goal Seeking

    Problem Solving

    Generate Alternatives

    Assess Risk

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    Decision Models Statistical Models allow user to perform a wide range of statistical

    functions (average, standard deviation, graphic analysis.)

    Financial and Accounting Models to measure and assess thefinancial implications of different alternatives. (profit-or-lose analysis,cost-benefit analysis.)

    Production Models help to estimate number of machines tooperate, amount of material required to meet the predetermineddemand

    Marketing Models help marketing managers make a wide variety ofdecisions (product pricing, store location, advertising strategies..)

    Human Resource Models help managers to make decisions thatinvolve in company personnel (assessing training needs estimatingfuture personnel needs evaluating hiring & firing policies.

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    Benefits

    - evaluation of a larger number of alternatives

    - modeling and forecasting becomes easy- useful in intra group and inter group communication

    - in depth analysis of data and thus more effective use of data resource

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    c) Executive Information Systems (EIS)

    1. Top managers do not have the time to study and analyze largevolume of data. They need an IS that will analyze the data & present

    it in elegant manner so they can have quick & effective decisions.

    2. The system that deliver high level information in a friendly way is

    called EIS.

    3. An EIS consists of tools & techniques, such as color graphics, touchscreens, voice activated commands, and distribute large volumes of

    data quickly and effectively.

    4. Provides critical information from both internal and external sources

    to easy-to-use displays to managers

    5. The managers get tailored made formats they prefer.6. Focus more on delivery of information by top managers than

    generation of information.

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    The main difference between DSS & EIS is that EIS is usedto deliver & display information (information delivery), whileDSS is used to analyze a problem(problem solving)

    Today many systems are a combination of DSS & EIS,these systems are known as Executive Support System

    An EIS has many features that a DSS has, such as drill-down, which allows employees to obtain summary ordetailed data with a few simple keystrokes.

    Drill-down: the ability to provide information at the level

    of detail that the decision maker demands.

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    Applications of EIS- Executive Briefing

    - Personalized Analysis

    - Exceptions Reporting

    - Model based analysis

    EIS: information system that analyzes and presents

    information to executive decision makers in a

    useful, friendly, and customized format.

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    DSS and EIS Characteristics DSS and EIS provide middle and top managers with decision support. Both DSS and EIS are intuitive, interactive, user-friendly systems.

    DSS and EIS are menu-driven and often have excellent color and

    graphic capabilities.

    Both systems use internal and external data to solve problems.

    A DSS uses internal and external data and different decision-makingmodels to provide managers with alternatives to a given problem. An

    EIS provides managers with expert information in the form of analysis

    and reports.

    Both systems are equipped with decision-making tools such as what-

    if analysis and goal seeking. EIS is also equipped with drill-down

    capabilities.

    A DSS can support both individual and group decision making. DSS

    that support group decision making are known as group decision

    support systems (GDSS).

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    Artificial Intelligence (AI) and

    Expert Systems (ES) Artificial intelligence is a field of computer sciencethat studies the design and development of computersystems that mimic human intelligence.

    Intelligence defined as a set of characteristics or

    attributes.

    AI includes several areas of specialization such as

    1. Computer vision: the computers ability to recognize &identify objects.

    2. Speech recognition: the computers ability tounderstand a human voice.

    3. Natural language:the ability to communicate with acomputer the way the humans communicate with eachother.

    4. Robots: machines capable of human like movement.

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    Expert SystemOne of t

    he AI fields is Expert System (ES)

    Expert systems are computer programs that capturethe knowledge of a human expert and use it to solvecomplex problems.

    Knowledge appears in different forms in an

    organization such as an innovative ideas for aproducts, a new way to motivate employees, a newproduction method..

    The main goal of ES is to capture knowledge of expertsin all forms and use it to solve complex problems of an

    organization in a relatively narrow domain. ES then are versatile and can help withmany kinds of

    problems.

    It attempts to represent knowledge ofhuman experts inthe form ofheursitics.

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    Components of an Expert

    System ES can capture and apply the knowledge of human expert by joining

    three main components:

    1. Knowledge base

    2. Inference engine

    3. User interface

    User Poses Problem User

    InterfaceInference

    Engine Knowledge Base

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    1. Components of an ES Knowledge base

    Knowledge Acquisition

    Knowledge base consists of facts, theorem, cases, forms,

    texts, graphics, spreadsheets, principles & rules, that

    experts use to solve a given problem.

    The information in the knowledge base comes from manysources such as the human experts, books, journals,

    databases & others. Managers also can gain knowledge

    from observation, formal & informal interviews &

    questionnaires. This is known as knowledge acquisition.

    Knowledge acquisition: the process of acquiringknowledge from different sources.

    These processes usually hard to do and time consuming.

    Knowledge acquisition is viewed a bottle neck in building

    expert systems.

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    Knowledge representation

    The process of representing the knowledge of experts in a

    language that the computer can understand.

    There are different approaches to knowledge representationon of the most popular ways to represent knowledge is using

    IF THEN rules.

    Expert system that use IF-THEN rules are called rule based

    systems.

    Example IF car lights were left on AND car doesn't start

    THEN the battery is dead (99%)

    Components of an ES knowledge base

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    Knowledge Base

    Knowledge

    Human

    experts

    Journals

    Books

    Databases

    others

    Experts captures & acquires this knowledge

    Knowledge acquisition

    Experts represents knowledge in the system

    Knowledge representation

    Facts, rules, theorem, & principles

    Knowledge Base

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    2.Inference engine

    The inference engine is similar to the reasoning of the

    human brain.two popular reasoning possesses that an

    expert system uses:

    1. Forward chaining 2.backward chainingIn forward chaining, the inference engine begins with

    a set of known facts, analyze the data and looks for

    solutions that match the data set.

    In backward chaining, the inference engine beginswith a goal and search for data, facts, and other

    evidence that support this goal.

    Inference engine:a component of expert system that

    perform a reasoning function that results in advice tothe user.

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    3.User interface

    User interface combines the knowledge

    base & inference engine in a way that

    makes it easy for the user to interact with

    the system.

    Data start Rule 1

    Rule 2

    Rule 3

    Rule 4Goal End

    EndDataRule 1

    Rule 2

    Rule 3

    Rule 4Goal start

    forward chaining

    backward chaining

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    Characteristics of an Expert

    System An expert system is a software program that captures

    the knowledge and problem-solving skills of a humanexpert.

    Expert systems are ideally suited for problems thatrequire knowledge, intuition, and judgment.

    Expert systems, unlike DSS and EIS, can replace thedecision maker.

    The three main components in an expert system are

    the knowledge base, the inference engine, and theuser interface.

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    Benefits of an Expert System

    - Coding of expertise

    - Enhanced understanding of business process- Timely availability of expertise

    - Easy replication

    - Strategic Application

    Limitations

    - Limited Focus

    - Inability to learn

    - Maintenance problems and developmental costs

    - Limited domain of knowledge

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    Top

    Middle

    Lower

    Office

    Automation

    Systems

    Expert Systems

    Types of Information Systems and Levels of Management

    EIS

    DSS

    MIS

    TPS

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    Knowledge Management Systems

    -Idea is to

    -A KM System could be any of the following:

    * Document based

    * Provide network maps* AI technologies which use a customized representation scheme to represent the

    problem domain.

    KMS Cycle

    Create

    Disseminate StoreManage

    Capture

    RefineKnowledge

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    Knowledge information that is contextual, relevant and actionable.

    Knowledge is information in action and is exercised to solve a problem

    Knowledge is of two types Explicit knowledge- deals with more objective, rational and technical knowledge

    Implicit Knowledge- cumulative store of subjective or experiential learning

    MIS focus on explicit knowledge

    KMS refers to the use of modern technologies the internet, intranets, extranets.

    Benefits

    -Sharing of valuable organizational information

    - reducing redundant work

    - reducing training time for new employees

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    IS for Strategic Advantage

    IS and Business Strategy

    Strategic Information Systems

    Definition: Computer systems at any level of an organization

    that change the goals, processes, products, services, or

    environmental relationships to help the organization gain a

    competitive advantage.

    Strategic information systems profoundly alter the way a firm

    conducts its business or the very business of the firm itself.

    It can be of any kind of information system (DSS, TPS, MIS,etc.)

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    Strategic Levels and IT

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    Business Level Strategy and IT

    How can we compete effectively in this particular market?

    The most common generic strategies at this level are: To become the low-cost producer

    To differentiate your product or service

    * Product differentiation: Competitive strategy for creating brand loyalty by developing newand unique products and services that are not easily duplicated by competitors.

    Eg: banks provide on-line banking service, Dell sells custom-tailored PC.

    * Focused differentiation: Competitive strategy for developing new market niches forspecialized products or services where a business can compete in the target area betterthan its competitors. Information systems enable companies to finely analyze customerbuying patterns, tastes, and preferences so that they efficiently pitch advertising andmarketing campaigns to smaller and smaller target markets.

    - To change the scope of competition by either enlarging the market ornarrowing the market

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    At the business level the most common analytic tool is value chain analysis.

    Value chain model: Model that highlights the primary or support activities thatadd a margin of value to a firms products or services where information systemscan best be applied to achieve a competitive advantage.

    Primary activities are most directly related to the production and distribution of thefirms products and services that create value for the customerPrimary activitiesinclude inbound logistics, operations, outbound logistics, sales andmarketing, and service.

    Support activities make the delivery of the primary activities of a firmpossible and consist of organization infrastructure (administration andmanagement), human resources (employee recruiting, hiring, andtraining), technology (improving products and the production process),and procurement (purchasing input).

    Organizations have competitive advantage when they provide more valueto their customers or when they provide the same value to customers at alower price. Firms can use information systems to create unique newproducts and services that can be easily distinguished from those ofcompetitors.

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    Data mining: Analysis of large pools of data to find patterns and rules that can be

    used to guide decision making and predict future behavior.

    The cost of acquiring a new customer has been estimated to be five times that of

    retaining an existing customer. By carefully examining transactions of customerpurchases and activities, firms can identify profitable customers and win more of their

    business.

    Supply chain management: Integration of supplier, distributor, and customer

    logistics requirements into one cohesive process.

    Supply chain: A collection of physical entities, such as manufacturing plants,

    distribution centers, conveyances, retail outlets, people, and information, which are

    linked together into processes supplying goods or services from source through

    consumption.

    To manage the supply chain, a company tries to eliminate delays and cut the amountof resources tied up along the way.

    Information systems make efficient supply chain management possible by integrating

    demand planning, forecasting, materials requisition, order processing, inventory

    allocation, order fulfillment, transportation services, receiving, invoicing, and payment.

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    SHIPPINGSHIPPING INVENTORYINVENTORY

    PLANNING &PLANNING &

    FORECASTINGFORECASTING

    ORDERORDER

    PROCESSINGPROCESSING

    PRODUCTIONPRODUCTION

    PROCUREMENTPROCUREMENTACCOUNTINGACCOUNTING

    SUPPLIERSSUPPLIERSCUSTOMERSCUSTOMERS

    LOGISTICSLOGISTICS

    SERVICESSERVICESDISTRIBUTORSDISTRIBUTORS

    INTRANETINTRANETINTRANET

    SUPPLY-CHAIN MANAGEMENT

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    FIRM LEVEL STRATEGY & IT

    How can the overall performance of these business units be

    achieved? How can information technology contribute?

    Synergies: When outputs of some units can be used as inputsto other units, or two organizations can pool markets andexpertise, these relationships can lower costs and generateprofits.

    One use of IT is to tie together the operations of disparatebusiness units so that they can act as a whole.

    Core competency: An activity at which a firm is a world-classleader.

    A core competency relies on knowledge that is gained overmany years of experience (embedded knowledge) and a first-class research organization or just key people who follow theliterature and stay abreast of new external knowledge (tacitknowledge).

    Any system that encourages the sharing of knowledge acrossbusiness units enhances competency.

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    INDUSTRY LEVEL STRATEGY & IT

    How and when should we compete as opposed to cooperate withothers in the industry?

    Firms can cooperate to develop industry standards in a number ofareas; they can cooperate by working together to build customerawareness, and to work collectively with suppliers to lower costs.

    Information partnership: Cooperative alliance formed between twocorporations for the purpose of sharing information to gain strategicadvantage.

    Such partnerships help firms gain access to new customers, creatingnew opportunities for cross-selling and targeting products. They canshare investments in computer hardware and software.

    At industry level, two analytic models are used: the competitive forcesmodel and network economics.

    Competitive forces model: Model used to describe the interaction ofexternal influences, specifically threats and opportunities, that affect anorganizations strategy and ability to compete.

    Network economics: Model based on the concept of a network whereadding another participant entails zero marginal costs but can createmuch larger marginal gain. Used as a model for strategic systems atthe industry level.

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    COMPETITIVE FORCES MODEL

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    Business can counter the threats of competitive forces by implementing five basic

    strategies-

    1. Cost Leadership Strategy2. Differentiation Strategy

    3. Innovation Strategy

    4. Growth Strategy

    5. Alliance Strategy

    Other Competitive Strategies

    1. Improving Business Processes

    2. Promoting Business Innovation

    3. Lock-in Customers and Suppliers

    4. Creating Switching Costs

    5. Raising Barriers to Entry

    6. Leverage Investment in IT

    7. Developing a strategic information base

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    Strategic use of IT

    Building a customer focus business

    Reengineering Business Processes

    Improving Business Quality

    Becoming an agile company

    Creating a virtual company

    Building a knowledge creating company

    The challenge of strategic IS

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    SYSTEM DESCRIPTION ORGANIZATIONAL LEVEL

    ORDER PROCESSING ENTER, PROCESS, TRACK ORDERS OPERATIONAL

    MARKET ANALYSIS IDENTIFY CUSTOMERS & MARKETS KNOWLEDGE

    P

    RICING ANALYS

    IS

    DETERMINEP

    RICES

    MANAGEMENT

    SALES TRENDS PREPARE 5-YEAR FORECASTS STRATEGIC

    SALES & MARKETING INFORMATION SYSTEM

    SYSTEMS FROM A FUNCTIONAL PERSPECTIVE

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    MANUFACTURING INFORMATION

    SYSTEM

    SYSTEM DESCRIPTION ORGANIZATIONAL LEVEL

    MACHINE CONTROL CONTROL ACTIONS OF EQUIPMENT OPERATIONAL

    COMPUTER-AIDED-DESIGN DESIGN NEWPRODUCTS KNOWLEDGE

    PRODUCTION PLANNING DECIDE NUMBER, SCHEDULE OF PRODUCTS MANAGEMENT

    FACILITIES LOCATION DECIDEWHERE TO LOCATE FACILITIES STRATEGIC

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    SYSTEM DESCRIPTION ORGANIZATIONAL LEVEL

    ACCOUNTS RECEIVABLE TRACK MONEY OWED TO FIRM OPERATIONAL

    PORTFOLIO ANALYSIS DESIGN FIRM'S INVESTMENTS KNOWLEDGE

    BUDGETING PREPARE SHORT TERM BUDGETS MANAGEMENT

    PROFIT PLANNING PLAN LONG-TERM PROFITS STRATEGIC

    FINANCE & ACCOUNTING INFORMATION

    SYSTEM

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    SYSTEM DESCRIPTION ORGANIZATIONAL LEVEL

    TRAINING & DEVELOPMENT TRACK TRAINING, SKILLS, APPRAISALS OPERATIONAL

    CAREER PATHING DESIGN EMPLOYEE CAREER PATHS KNOWLEDGE

    COMPENSATION ANALYSIS MONITOR WAGES, SALARIES, BENEFITS MANAGEMENT

    HUMAN RESOURCESPLANNING PLAN LONG-TERM LABOR FORCE NEEDS STRATEGIC

    HUMAN RESOURCES INFORMATION

    SYSTEM