Average Facebook User People who like articles

URLs visited from Facebook

5.3x more

130

310

0

50

100

150

200

250

300

350

Average Facebook user People who like articles

Average number friends on Facebook

2.4x more

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rou

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TR)

Number of friends who have liked article

Like button w/ faces

Like button w/out faces

0%

5%

10%

15%

20%

25%

30%

35%

13-17 18-24 25-34 35-44 45-54 55-64 65+

Age distribution of users who like articles on news sitesvs. newspaper subscribers

Users who click "like" on news sites Newspaper subscribers

Source: Newspaper Association of America, Facebook internal data

Users who click like median: 34

Newspaper subscriber median: ~51

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