39 davis

Real Estate Services ProposalPrepared Especially for:Geoff Kupferschmid

For Marketing the Property Located at:39 Davis Ave.

Prepared by:Carolyn Schoemer,ABR,CRS,e-PRO,CDPE,GRI,IRES.SRESLicensed Associate Broker & PartnerOffice: 914.437.6106Cell 914.629.6572Websites: Cloud9Homes.comE-mail: [email protected]

Keller Williams NY Realty120 Bloomingdale Rd, 101White Plains, NY 10605

Date: January 21, 2011

January 21, 2011

Geoff Kupferschmid39 Davis Ave.White Plains, NY 10605

Dear Geoff:

Thank you very much for giving me the opportunity to present the enclosed proposal tomarket your home. I appreciate the time you spent with me reviewing the features of yourhome and outlining your financial goals and time considerations. You will receive competent and professional service when you select the Cloud 9 HomesTeam, affiliated with Keller Williams NY Realty to represent you. We have representedmany families in this area concluding transactions that realize maximum value in areasonable time. I hope you will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determiningthe market value and pricing of your home. I hope the information included on me andKeller Williams NY Realty will confirm that I am best qualified to market your home.

Sincerely,

Carolyn Schoemer, ABR,CRS,e-PRO,CDPE,GRI,IRES.SRESLicensed Associate Broker & Partner, REALTOR®

About Keller Williams Realty

Keller Williams Realty was founded in Austin, Texas in

1983 by Gary Keller and Joe Williams. Gary and Joe were

two young real estate brokers with a vision of providing

unsurpassed real estate service in a true partnership with

agents and home buyers and sellers, with a “win-win” or “no

deal” philosophy. Within three years, Keller Williams was

the largest single office real estate company in the city of

Austin. In spite of the Texas real estate crash of the late

1980's, Keller Williams grew from a single office company of

33 agents to a regional business of sixteen offices with over

one hundred and twenty agents.

Keller Williams Realty began franchising in 1987 and expanded to Canada in 1998. From 1995 to

present, the company has become one of the fastest growing real estate companies in the United States

with sales and commissions growth topping 700% during that period. Keller Williams Realty is

America's 3rd-largest real estate franchise in 2009 with more than 650 offices and more than 70,000

associates across the United States and Canada.

Company founder Gary Keller serves as chairman of the board. He is responsible for providing

strategic direction for all Keller Williams® divisions and affiliate companies. Mo Anderson serves as

Vice Chairman of the Board and is the driving force behind Keller Williams Realty’s culture of family.

Mark Willis was named Chief Executive Officer (CEO) of Keller Williams Realty International in

2005 and is responsible for the day-to-day operations of Keller Williams®.

Everyone has a storyBegin the next exciting chapter of yours with Keller Williams Realty!

Carolyn Schoemer, ABR,CRS,e-PRO,CDPE,GRI,IRES.SRESOffice: 914.437.6106Cell 914.629.6572Websites: Cloud9Homes.comE-mail: [email protected]

Use Keller Williams®

...Because Your Move Matters!

l We are committed to providing the mostprofessional and most comprehensive realestate services to our clients across the country.

l Our standards of performance are the highest inthe industry.

l Our sales agents undergo rigorous and continuousreal estate training to keep them on the cutting edgeof industry trends and information.

l By maintaining close relationships with lending institutions, we help buyers find the best possiblefinancing every day and we guide and support the seller throughout the sales process.

l Our Market Centers provide services to consumers in all areas of buying and selling a home,including relocation, financing assistance, and market analysis.

l We have a corporate philosophy of “working for the agent, instead of the agent working for thecompany.”

l We prefer to partner with only the top REALTORS® in each market. We have a company policyof selecting only the very best agents in any given area. These individuals are top producers, orhave the potential to be so.

l By maintaining our standards of excellence, we can provide Keller Williams customers with thebest real estate experience possible.

l We have a wealth of regional real estate listings available on our website: http://www.kw.com.

l The combined knowledge, dedication and professionalism of our Sales Associates, results in anationwide commitment to finding the buyer or seller that is right for you.


Use Keller Williams®

...Because Your Move Matters!

l Full Time ProfessionalsKeller Williams® is made up of top salesassociates and supporting staff that arecarefully selected to be part of our firm.

l KnowledgeableIn addition to required education for licensing,our sales associates attend numerous coursesthrough Keller Williams® University to keepthem up-to-date on current real estate trendsand information. Our training is the mostcomprehensive in the industry.

l Professional StandardsOur standards for performance are for thebenefit of our clients and they are the higheststandards in the industry. Our policy manualguarantees our professional standards.

l Financing PowerOur sales associates and staff maintain a day-to-day contact with preferred lending institutionsin their business area. This helps our buyers findthe best possible financing.

l Prequalified BuyersAt Keller Williams®, we work toprotect buyers and sellers by obtainingpre-qualifying information on allpotential buyers. This service helpsbuyers know if they might be qualifiedto purchase a new home and it helpssellers know if their purchaser maybe qualified to purchase a home.

l Inventory KnowledgeIn order to be successful in workingwith buyers, each Keller Williams®

office maintains a large inventory ofbrokerage and new homes for sale. Ourassociates are always aware of all theavailable properties within their market.

l Total CommitmentOur commitment to you is this -We will always strive to provideprofessional real estate servicesto the very best of our ability.


Why Use a Real Estate Agent to Sell My Home? There are countless decisions to be made when selling a home, and many of them will significantly affectwhether or not you make a profit and how much time it takes to sell your home. A real estate agent canoffer specialized knowledge in research, marketing and negotiations to help you meet or exceed your goals.According to the National Association of REALTORS®, 82 percent of home sales are the result of agentconnections.

A real estate agent will:

l Serve as your advocate and representative when dealingwith buyers, buyers’ agents and service providers.

l Help you establish a fair asking price that also meets yourgoals.

l Advise you on how to present your home aesthetically tomaximize its appeal to buyers.

l Design a customized marketing plan that will promoteyour home 24 hours a day, seven days a week. Tactics caninclude the MLS, direct mail campaigns, fliers, yard signs,advertising, Internet listings and open houses.

l Schedule and host open houses and home tours. l Screen all written offers and discuss their advantages and

disadvantages. l Assist you in making counteroffers. l Prepare your closing documents. l Represent you at closing and mediate any last-minute

obstacles to ensure a smooth, successful transaction. l Provide referrals to proven service providers, including

title companies, inspectors, appraisers, pest control,moving companies and more.

IMPORTANT TO NOTE: Real estate professionals can represent the seller, the buyer or both. Whenagents represent both parties, it is called dual agency. In some states, dual agency affects the real estateprofessional’s fiduciary responsibilities to the seller. Keep in mind that real estate laws differ from state tostate and even from locale to locale. For more in-depth answers, talk with a knowledgeable real estateprofessional and ask about local practices.


Electronic Agent Consortium

When you list your home with me the top real estate consumer web sites will automatically marketyour listing on their site. We have formed these business relationships to help feature your homeand get it sold quickly.

Trulia — GoogleBase — Yahoo Real Estate —l Real Estate Search Engine l World's largest search engine l Averages approximately 4.6l Over 6 Million visits each month l 56.5% of searches on "real million unique visitors per monthl Named by ComScore.com as estate" and related terms were and reached a record high level of

"The fastest-growing real estate conducted on Google and our 5.3 million unique visitors inWeb site in the U.S." search partners February 2008

l Is consistently the second largestreal estate Web site

Homescape — Zillow — AOL Real Estate —l Provides local, comprehensive l Zillow.com is an online real l Homepage of AOL.com which is

property listings and rich content estate service dedicated to a Web services company that runsto home buyers and sellers helping you get an edge in real one of the country's largestnationwide through affiliation with estate by providing you with a Internet access businesses125 online newspaper partners Zestimate® home valuation l 3 million visitors monthlyand 23,000 advertisers l Zillow has over 5MM monthly

l Supplies 3 million property listings users — buyers, sellers andnationwide homeowners

Frontdoor — Cyberhomes —l Online real estate listing l Web site powered by Fidelity

service powered by HGTV, National Financial, Inc. thatthe No. 1 source for home- provides home valuation andrelated media content neighborhood information

l Consumers spend an average of30 minutes on Cyberhomes


Eight Steps to Selling Your Home

1. Define your needs. Write down all the reasons for selling your home. Ask yourself, “Why do I want to sell and what do I expect toaccomplish with the sale?” For example, a growing family may prompt your need for a larger home, or a jobopportunity in another city may necessitate a move. For your goals, write down if you’d like to sell your housewithin a certain time frame or make a particular profit margin.

Work with your real estate agent to map out the best path to achieve your objectives and set a realistic time framefor the sale. 2. Name your price.Your next objective should be to determine the best possible selling price for your house. Setting a fair asking pricefrom the outset will generate the most activity from other real estate agents and buyers. You will need to take intoaccount the condition of your home, what comparable homes in your neighborhood are selling for, and state of theoverall market in your area. It’s often difficult to remain unbiased when putting a price on your home, so your realestate agent’s expertise is invaluable at this step. Your agent will know what comparable homes are selling for inyour neighborhood and the average time those homes are sitting on the market. If you want a truly objectiveopinion about the price of your home, you could have an appraisal done. This typically costs a few hundred dollars.

Remember: You’re always better off setting a fair market value price than setting your price too high. Studies showthat homes priced higher than 3 percent of their market value take longer to sell. If your home sits on the marketfor too long, potential buyers may think there is something wrong with the property. Often, when this happens, theseller has to drop the price below market value to compete with newer, reasonably priced listings.

3. Prepare your home.Most of us don’t keep our homes in “showroom” condition. We tend to overlook piles of boxes in the garage,broken porch lights, and doors or windows that stick. It’s time to break out of that owner’s mindset and get yourhouse in tiptop shape. The condition of your home will affect how quickly it sells and the price the buyer is willingto offer.

First impressions are the most important. Your real estate agent can help you take a fresh look at your home andsuggest ways to stage it and make it more appealing to buyers.

A home with too much “personality” is harder to sell. Removing family photos, mementos and personalized décorwill help buyers visualize the home as theirs.

Make minor repairs and replacements. Small defects, such as a leaky faucet, a torn screen or a worn doormat, canruin the buyer’s first impression.

Clutter is a big no-no when showing your home to potential buyers. Make sure you have removed all knickknacksfrom your shelves and cleared all your bathroom and kitchen counters to make every area seem as spacious aspossible.


Eight Steps to Selling Your Home 4. Get the word out.Now that you’re ready to sell, your real estate agent will set up a marketing strategy specifically for your home.There are many ways to get the word out, including:

l The Internet l Yard signs l Open houses l Media advertising l Agent-to-agent referrals l Direct mail marketing campaigns

In addition to listing your home on the MLS, your agent will use a combination of these tactics to bring the mostqualified buyers to your home. Your agent should structure the marketing plan so that the first three to six weeksare the busiest.

5. Receive an offer.When you receive a written offer from a potential buyer, your real estate agent will first find out whether or not theindividual is prequalified or preapproved to buy your home. If so, then you and your agent will review the proposedcontract, taking care to understand what is required of both parties to execute the transaction. The contract,though not limited to this list, should include the following:

l Legal description of the property l Offer price l Down payment l Financing arrangements l List of fees and who will pay them l Deposit amount l Inspection rights and possible repair allowances l Method of conveying the title and who will handle l Appliances and furnishings that will stay the closing l Contingencies l Settlement date

At this point, you have three options: accept the contract as is, accept it with changes (a counteroffer), or reject it.Remember: Once both parties have signed a written offer, the document becomes legally binding. If you have anyquestions or concerns, be certain to address them with your real estate agent right away.

6. Negotiate to sell.Most offers to purchase your home will require some negotiating to come to a win-win agreement. Your real estateagent is well versed on the intricacies of the contracts used in your area and will protect your best interestthroughout the bargaining. Your agent also knows what each contract clause means, what you will net from the saleand what areas are easiest to negotiate. Some negotiable items:

l Price l Financing l Closing costs l Repairs l Appliances and fixtures l Landscaping l Painting l Move-in date

Once both parties have agreed on the terms of the sale, your agent will prepare a contract.


Eight Steps to Selling Your Home

7. Prepare to close.Once you accept an offer to sell your house, you will need to make a list of all the things you and your buyer mustdo before closing. The property may need to be formally appraised, surveyed, inspected or repaired. Your real estateagent can spearhead the effort and serve as your advocate when dealing with the buyer’s agent and serviceproviders. Depending on the written contract, you may pay for all, some or none of these items. If each procedurereturns acceptable results as defined by the contract, then the sale may continue. If there are problems with thehome, the terms set forth in the contract will dictate your next step. You or the buyer may decide to walk away,open a new round of negotiations or proceed to closing.

Important reminder: A few days before the closing, you will want to contact the entity that is closing thetransaction and make sure the necessary documents will be ready to sign on the appropriate date. Also, begin tomake arrangements for your upcoming move if you have not done so.

8. Close the deal.“Closing” refers to the meeting where ownership of the property is legally transferred to the buyer. Your agent willbe present during the closing to guide you through the process and make sure everything goes as planned. By beingpresent during the closing, he or she can mediate anylast-minute issues that may arise. In some states, an attorneyis required and you may wish to have one present.

After the closing, you should make a “to do” list for turningthe property over to the new owners. Here is a checklistto get you started.

l Cancel electricity, gas, lawn care, cable and other routine services. l If the new owner is retaining any of the services, change the name

on the account. l Gather owner’s manuals and warranties for all conveying appliances.


Determining the Value of Your Home

A Comparative Market Analysis (CMA) is essential to

determine the value of residential property. Location

and characteristics of the property are the key

elements in determining value. Therefore, the basis

for valuation is similar properties in your area. The

market analysis takes into account the amount

received from recent sales of comparable properties

and the quantity and quality of comparable properties

currently on the market. The desired end result is to

find a price that will attract a willing and able buyer in

a reasonable time.

Once the value of your home has been determined, you can decide on an offering price that will achieve

your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not

even make offers. Naturally, if you want to sell quickly your asking price should be very near the value.

The following are a few things to keep in mind about pricing:

l Realistic pricing will achieve maximum price in a reasonable time.

l Your cost or profit desire is irrelevant; the market determines the price.

l The cost of improvements are almost always more than the added value.

l Houses that remain on the market for a long time do not get shown.

l A house that is priced right from the beginning achieves the highest proceeds.


The Importance of Intelligent Pricing

Figure 1 - Percentage of Buyers by Asking Price

Figure 2 - Activity versus Timing

Figure 3 - The Effect of Overpricing

Determining the best asking price for a home can be oneof the most challenging aspects of selling a home. It is alsoone of the most important. If your home is listed at a pricethat is above market value, you will miss out onprospective buyers who would otherwise be primecandidates to purchase your home. If you list at a pricethat is below market value, you will ultimately sell for aprice that is not the optimum value for your home. AsFigure 1 illustrates, more buyers purchase their propertiesat market value than above market value. The percentageincreases as the price falls even further below marketvalue. Therefore, by pricing your property at market value,you expose it to a much greater percentage of prospectivebuyers. This increases your chances for a sale whileensuring a final sale price that properly reflects the marketvalue of your home.

Another critical factor to keep in mind when pricing yourhome is timing. A property attracts the most attention,excitement and interest from the real estate communityand potential buyers when it is first listed on the market(see Figure 2). Improper pricing at the initial listing missesout on this peak interest period and may result in yourproperty languishing on the market. This may lead to abelow market value sale price (see Figure 3), or, evenworse, no sale at all. Therefore, your home has the highestchances for a fruitful sale when it is new on the marketand the price is reasonably established.

We can give you up-to-date information on what ishappening in the marketplace and the price, financing,terms, and condition of competing properties. These arekey factors in getting your property sold at the best price,quickly and with minimum hassle.


Subject Property Profile for

39 Davis Ave.

The following features have been identified to aid in the search forproperties that are comparable to yours. This will help in determiningproper pricing for your home.

Taxes:

Area: 4

High School: White Plains

Tot Apt Units: 3

Est SqFt:

Style: Victorian

Parking:

Fuel:

Elec Meters:

Amenities: front porch

Amenities:

Amenities:

City: White Plains

Elem School: White Plains

Year Built:

Eff Units:

Gross Ann Inc:

Exterior:

Heat:

Heating Units:

Gas Meters:

Amenities:

Amenities:

Amenities:


Comparative Market Analysis Summary

Currently On The Market

Address City Grossincme Sqft Sold Price List Price Taxes Style Mls Numb Parking Dom Apt U173 Fisher Ave White Plains 0 1700 $350,000 5594 Colonial 3010064 2 Car Detached 298 2183 Chatterton Ave White Plains 0 2400 $429,000 10250 Colonial 2933572 2 Car Detached 445 2236 Battle Ave White Plains 30000 2200 $459,000 5900 Colonial 3027804 Driveway 150 229 Cambridge Ave White Plains 0 2130 $499,000 9233 Colonial 3032516 2 Car Detached 106 3

Average of 4 Properties: $434,250 Min: $350,000 Max: $499,000 Median: $444,000

Under Contract

Address City Grossincme Sqft Sold Price List Price Taxes Style Mls Numb Parking Dom Apt U163 Fisher Ave White Plains 0 3376 $349,000 8027 A Frame 3018123 Driveway 240 230 Robertson Ave White Plains 36000 2400 $399,000 9867 A Frame 3013232 3 Car Detached 276 396 Waller Ave White Plains 72000 3000 $410,000 9038 Other 3037268 1 Car Detached 50 21 Orchard Pkwy White Plains 52800 2800 $412,000 13877 Other 2913334 2 Car Attached 632 2108 Wayne Ave White Plains 0 2100 $435,000 6656 Other 3029083 Driveway 133 2


Recently Sold

Address City Grossincme Sqft Sold Price List Price Taxes Style Mls Numb Parking Dom Apt U3 Roosevelt St White Plains 55200 2400 $375,000 $499,000 7731 Colonial 3008977 2 Car Detached 305 382 Waller Ave White Plains 0 2458 $388,000 $389,900 11433 Colonial 3022790 2 Car Detached 77 2



Map of Comparable Properties

Ref # Status Address1 Subject Property 39 Davis Ave.2 Currently On The Market 173 Fisher Ave3 Currently On The Market 183 Chatterton Ave4 Currently On The Market 236 Battle Ave5 Currently On The Market 29 Cambridge Ave6 Under Contract 163 Fisher Ave7 Under Contract 30 Robertson Ave8 Under Contract 96 Waller Ave


List of Mapped Properties continued…

Ref # Status Address9 Under Contract 1 Orchard Pkwy

10 Under Contract 108 Wayne Ave11 Recently Sold 3 Roosevelt St12 Recently Sold 82 Waller Ave


Comparable Properties

Currently On The Market173 Fisher AveList Price: $350,000 DOM: 298Year Built: 1924 Est SqFt: 1700 Sold Date: Tot Apt Units: 2 Taxes: 5594 MLS #: 3010064Eff Units: 0 Gross Ann Inc: 0 City: White PlainsHeat: Steam Style: Colonial Area: White PlainsFuel: Gas Ext: Vinyl Amen: Close To BusHeat Units: 1 Parking: 2 Car Detached Amen: Close To RailroaElec Meters: 1 Elem Sch: White Plains Amen: Close To SchoolGas Meters: 1 High Sch: Amen: Eat In KitchenRemarks: Short Sale Investment Property With Low Taxes In The Heart Of White Plains.

Detached 2 Car Garage & Parking Available For Additional Cars.

Currently On The Market183 Chatterton AveList Price: $429,000 DOM: 445Year Built: 1929 Est SqFt: 2400 Sold Date: Tot Apt Units: 2 Taxes: 10250 MLS #: 2933572Eff Units: 0 Gross Ann Inc: 0 City: White PlainsHeat: Hot Air Style: Colonial Area: White PlainsFuel: Oil Ext: Stucco Amen: Close To BusHeat Units: 1 Parking: 2 Car Detached Amen: Close To RailroaElec Meters: 2 Elem Sch: White Plains Amen: Close To ShopsGas Meters: 1 High Sch: Amen: Eat In KitchenRemarks: Solid Two Family - Full Unfin.Bsmt. Great Investment Prop. Detached 2 Car

Garage/$150.Ea. Mo. Roof 10 Yrs Old. Convenience Is AnUnderstatement.Transportation/Shopping Abounds. 1st Flr Has Sm Deck,Top Flr UnitHas A Front Porch...Needs Tlc

Currently On The Market236 Battle AveList Price: $459,000 DOM: 150Year Built: 1940 Est SqFt: 2200 Sold Date: Tot Apt Units: 2 Taxes: 5900 MLS #: 3027804Eff Units: 0 Gross Ann Inc: 30000 City: White PlainsHeat: Hot Water Style: Colonial Area: White PlainsFuel: Gas Ext: Other/See Remark Amen: Close To BusHeat Units: 2 Parking: Driveway Amen: Close To ShopsElec Meters: 2 Elem Sch: White Plains Amen: Eat In KitchenGas Meters: 2 High Sch: Amen: Fenced YardRemarks: All Work Has Been Done Just Move In And Collect Rent Or Make

Income.New Bathrooms And New Kitchen Hardwood Floors Throughout



Currently On The Market29 Cambridge AveList Price: $499,000 DOM: 106Year Built: Est SqFt: 2130 Sold Date: Tot Apt Units: 3 Taxes: 9233 MLS #: 3032516Eff Units: 0 Gross Ann Inc: 0 City: White PlainsHeat: Steam Style: Colonial Area: White PlainsFuel: Oil Ext: Shingle Amen: 1st Floor BedrooHeat Units: 1 Parking: 2 Car Detached Amen: Close To BusElec Meters: 3 Elem Sch: White Plains Amen: Close To ParkGas Meters: 3 High Sch: Amen: Close To RailroaRemarks: Professional/Residence Possibilities In This Conveniently Located White Plains

Three Family Home. The Floor Plan Of This Home Offers Versatile Arrangements.Freshly Painted. Charming Enclosed Front Porch, Fireplace, French Doors, HardwoodFloors Under Carpet. This Home Sits On 1/4 Acre Level Property. Plenty Of Parking.Walk To Town,Bus,Train. Two Car

Under Contract163 Fisher AveList Price: $349,000 DOM: 240Year Built: 1924 Est SqFt: 3376 Sold Date: Tot Apt Units: 2 Taxes: 8027 MLS #: 3018123Eff Units: 0 Gross Ann Inc: 0 City: White PlainsHeat: Hot Water Style: A Frame Area: White PlainsFuel: Oil Ext: Shingle Amen: Close To ParkHeat Units: 1 Parking: Driveway Amen: Close To ShopsElec Meters: 2 Elem Sch: White Plains Amen: Close To SchoolGas Meters: 2 High Sch: Amen: Eat In KitchenRemarks: Two Family House Needs Lot Of Work With Endless Possibilities . No Accees

To Inside Only Drive By Showings.

Under Contract30 Robertson AveList Price: $399,000 DOM: 276Year Built: 1924 Est SqFt: 2400 Sold Date: Tot Apt Units: 3 Taxes: 9867 MLS #: 3013232Eff Units: 0 Gross Ann Inc: 36000 City: White PlainsHeat: Hot Water Style: A Frame Area: White PlainsFuel: Oil Ext: Stucco Amen: Close To BusHeat Units: 1 Parking: 3 Car Detached Amen: Close To ParkElec Meters: 3 Elem Sch: White Plains Amen: Close To RailroaGas Meters: 0 High Sch: Amen: Close To ShopsRemarks: Walk To Downton And Metrop North Commute. Legal 3 Family Home. Needs

Work



Under Contract96 Waller AveList Price: $410,000 DOM: 50Year Built: 1924 Est SqFt: 3000 Sold Date: Tot Apt Units: 2 Taxes: 9038 MLS #: 3037268Eff Units: 2 Gross Ann Inc: 72000 City: White PlainsHeat: Hot Air Style: Other Area: White PlainsFuel: Gas Ext: Vinyl Amen: Access ApartmentHeat Units: 1 Parking: 1 Car Detached Amen: Close To BusElec Meters: 1 Elem Sch: White Plains Amen: Close To ParkGas Meters: 1 High Sch: Amen: Close To ShopsRemarks: Multifamily House In The Heart Of Downtown White Plains. Must See. Great

Income Producing Property.

Under Contract1 Orchard PkwyList Price: $412,000 DOM: 632Year Built: 1928 Est SqFt: 2800 Sold Date: Tot Apt Units: 2 Taxes: 13877 MLS #: 2913334Eff Units: 0 Gross Ann Inc: 52800 City: White PlainsHeat: Hot Water Style: Other Area: White PlainsFuel: Gas Ext: Stucco Amen: Access ApartmentHeat Units: 2 Parking: 2 Car Attached Amen: Close To BusElec Meters: 2 Elem Sch: White Plains Amen: Close To ParkGas Meters: 0 High Sch: Amen: Close To ShopsRemarks: Short-Sale, Beautiful Spanish Style House In An Excellent Residential Area,

Close To Parks & Schools. Excellent Extra Income Opportunity For 1st Time Buyer OrInvestor.

Under Contract108 Wayne AveList Price: $435,000 DOM: 133Year Built: 1908 Est SqFt: 2100 Sold Date: Tot Apt Units: 2 Taxes: 6656 MLS #: 3029083Eff Units: 0 Gross Ann Inc: 0 City: White PlainsHeat: Steam Style: Other Area: White PlainsFuel: Gas Ext: Aluminum Amen: Close To ShopsHeat Units: 1 Parking: Driveway Amen: Fenced YardElec Meters: 2 Elem Sch: White Plains Amen: Walkout BasementGas Meters: 2 High Sch: Amen: Remarks: Needs Updating, Needs Work.



Recently Sold3 Roosevelt StList Price: $499,000 Sold Price: $375,000 DOM: 305Year Built: 1930 Est SqFt: 2400 Sold Date: 01/18/11Tot Apt Units: 3 Taxes: 7731 MLS #: 3008977Eff Units: 0 Gross Ann Inc: 55200 City: White PlainsHeat: Hot Water Style: Colonial Area: White PlainsFuel: Gas Ext: Vinyl Amen: Close To BusHeat Units: 1 Parking: 2 Car Detached Amen: Close To RailroaElec Meters: 3 Elem Sch: White Plains Amen: Close To ShopsGas Meters: 3 High Sch: Amen: Close To SchoolRemarks: Legal 3 Family. Conveniently Located. Short Sale. Attractive Rent Roll. Good

Investment.

Recently Sold82 Waller AveList Price: $389,900 Sold Price: $388,000 DOM: 77Year Built: 1924 Est SqFt: 2458 Sold Date: 09/22/10Tot Apt Units: 2 Taxes: 11433 MLS #: 3022790Eff Units: 0 Gross Ann Inc: 0 City: White PlainsHeat: Other/See Remark Style: Colonial Area: White PlainsFuel: Gas Ext: Shingle Amen: Heat Units: 1 Parking: 2 Car Detached Amen: Elec Meters: 2 Elem Sch: White Plains Amen: Gas Meters: 2 High Sch: Amen: Remarks: Bank Owned Reo Foreclosure. 2 Story 2 Family Grand Victorian On

Tree-Lined Street. Updated Interiors, 6 Bedrooms, 3 Bathrooms, Finished Basement AndAttic Bonus Rooms. Garage And Driveway. Sold As-Is. Buyer Pays Transfer Tax Of 0.4%.All Offers With Pre-Approval And Proof Of Funds.


Comparative Market Analysis

39 Davis Ave. 173 Fisher Ave 183 Chatterton Ave 236 Battle Ave 29 Cambridge Ave

Status A A A AList Price $350,000 $429,000 $459,000 $499,000List$ SqFt $205.88 $178.75 $208.64 $234.27Sold Price Sold$ SqFt

Contract Date Sold Date DOM 298 445 150 106MLS # 3010064 2933572 3027804 3032516Taxes 5594 10250 5900 9233

City White Plains White Plains White Plains White Plains White PlainsArea 4 White Plains White Plains White Plains White PlainsElem School White Plains White Plains White Plains White Plains White PlainsHigh School White Plains Year Built 1924 1929 1940

Tot Apt Units 3 2 2 2 3Eff Units 0 0 0 0Est SqFt 1700 2400 2200 2130Gross Ann Inc 0 0 30000 0Style Victorian Colonial Colonial Colonial Colonial

Exterior Vinyl Stucco Other/See Remark ShingleParking 2 Car Detached 2 Car Detached Driveway 2 Car DetachedHeat Steam Hot Air Hot Water SteamFuel Gas Oil Gas OilHeating Units 1 1 2 1

Elec Meters 1 2 2 3Gas Meters 1 1 2 3Amenities front porch Close To Bus Close To Bus Close To Bus 1st Floor BedrooAmenities Close To Railroa Close To Railroa Close To Shops Close To BusAmenities Close To School Close To Shops Eat In Kitchen Close To Park

Amenities Eat In Kitchen Eat In Kitchen Fenced Yard Close To RailroaAmenities Patio Patio Close To ShopsAmenities Storage Room Close To School



39 Davis Ave. 163 Fisher Ave 30 Robertson Ave 96 Waller Ave 1 Orchard Pkwy

Status P P P PList Price $349,000 $399,000 $410,000 $412,000List$ SqFt $103.38 $166.25 $136.67 $147.14Sold Price Sold$ SqFt

Contract Date Sold Date DOM 240 276 50 632MLS # 3018123 3013232 3037268 2913334Taxes 8027 9867 9038 13877

City White Plains White Plains White Plains White Plains White PlainsArea 4 White Plains White Plains White Plains White PlainsElem School White Plains White Plains White Plains White Plains White PlainsHigh School White Plains Year Built 1924 1924 1924 1928

Tot Apt Units 3 2 3 2 2Eff Units 0 0 2 0Est SqFt 3376 2400 3000 2800Gross Ann Inc 0 36000 72000 52800Style Victorian A Frame A Frame Other Other

Exterior Shingle Stucco Vinyl StuccoParking Driveway 3 Car Detached 1 Car Detached 2 Car AttachedHeat Hot Water Hot Water Hot Air Hot WaterFuel Oil Oil Gas GasHeating Units 1 1 1 2

Elec Meters 2 3 1 2Gas Meters 2 0 1 0Amenities front porch Close To Park Close To Bus Access Apartment Access ApartmentAmenities Close To Shops Close To Park Close To Bus Close To BusAmenities Close To School Close To Railroa Close To Park Close To Park

Amenities Eat In Kitchen Close To Shops Close To Shops Close To ShopsAmenities Close To School Close To School Close To SchoolAmenities Eat In Kitchen Eat In Kitchen



39 Davis Ave. 108 Wayne Ave 3 Roosevelt St 82 Waller Ave

Status P S S List Price $435,000 $499,000 $389,900 List$ SqFt $207.14 $207.92 $158.62 Sold Price $375,000 $388,000 Sold$ SqFt $156.25 $157.85

Contract Date 01/05/11 07/27/10 Sold Date 01/18/11 09/22/10 DOM 133 305 77 MLS # 3029083 3008977 3022790 Taxes 6656 7731 11433

City White Plains White Plains White Plains White Plains Area 4 White Plains White Plains White Plains Elem School White Plains White Plains White Plains White Plains High School White Plains Year Built 1908 1930 1924

Tot Apt Units 3 2 3 2 Eff Units 0 0 0 Est SqFt 2100 2400 2458 Gross Ann Inc 0 55200 0 Style Victorian Other Colonial Colonial

Exterior Aluminum Vinyl Shingle Parking Driveway 2 Car Detached 2 Car Detached Heat Steam Hot Water Other/See Remark Fuel Gas Gas Gas Heating Units 1 1 1

Elec Meters 2 3 2 Gas Meters 2 3 2 Amenities front porch Close To Shops Close To Bus Amenities Fenced Yard Close To Railroa Amenities Walkout Basement Close To Shops

Amenities Close To School Amenities Amenities



39 Davis Ave. 3 Roosevelt St 82 Waller Ave

Adjustments Adjustments Adjustments

Sold Price $375,000 $375,000 $388,000 $388,000 Sold$ SqFt $156.25 $157.85 List Price $499,000 $389,900 List$ SqFt $207.92 $158.62 Contract Date 01/05/11 07/27/10

Sold Date 01/18/11 09/22/10 DOM 305 77 MLS # 3008977 3022790 Taxes 7731 11433 City White Plains White Plains White Plains

Area 4 White Plains White Plains Elem School White Plains White Plains White Plains High School White Plains Year Built 1930 1924 Tot Apt Units 3 3 2

Eff Units 0 0 Est SqFt 2400 2458 Gross Ann Inc 55200 0 Style Victorian Colonial Colonial Exterior Vinyl Shingle

Parking 2 Car Detached 2 Car Detached Heat Hot Water Other/See Remark Fuel Gas Gas Heating Units 1 1 Elec Meters 3 2

Gas Meters 3 2 Amenities front porch Close To Bus Amenities Close To Railroa Amenities Close To Shops Amenities Close To School

Amenities Amenities

$381,500 $375,000 $388,000


Comparative Market AnalysisGraphed by Status

Currently On The Market

Under Contract

Recently Sold


Comparative Market Analysis Statistics

Graphic Analysis of Currently On The Market Properties

Summary Statistics of 4 Properties:

Average Price: $434,250High Price: $499,000Low Price: $350,000

Median Price: $444,000Average $ per SqFt: $206.88Average Year Built: 1931

Average Days On Market: 249



Graphic Analysis of Under Contract Properties




Average Days On Market: 266



Graphic Analysis of Recently Sold Properties




Average Sale Price % List Price: 85.84%Average Days On Market: 191


Pricing Your Property to Sell

Pricing your property correctly is crucial. You want to sell yourproperty in a timely manner at the highest price possible. Currentmarket conditions determine the value.

Pricing too high or too low can cost you time and money. Realisticpricing will achieve a maximum sale price in a reasonable amount oftime.

Analysis of the comparable propertiessuggests a list price range of:

$362,500 to $400,600


Pricing Strategy

General Rules…Let's review some important considerations. There are certain factors that arebeyond our control and certain factors that are within our control. Those factorsoutside of our control are: the location of the property, the finished square feet andtypes of rooms and the amenities that are in place. Those factors we can control are:the appearance of the property inside and out, how aggressively we market theproperty and the price, including terms. It is critical for us to accept those factorsthat are beyond our control and to focus on pricing and preparation.

Local Market Observations…Our market for multi family homes has improved and several are now in contractwhich is a very good sign. Properties are not moving very fast but they are notlanguishing for months either. Given the current interest rate situation we shouldcontinue to experience relatively low mortgage rates and thus the market shouldremain steady for awhile.

Suggested Price Strategy…My analysis of the comparable properties suggests a list price range of $------- to $-------.This range should achieve your primary goal which is a reasonably quick sale.


Services You Will Receive

l We will help you determine the best selling pricefor your home.

l We will suggest what you can do to get your homein top selling condition.

l We will develop a strategy to show your home.

l We will enter your home in the MultipleListing System.

l We will implement the enclosed marketing plan.

l We will talk with you to review progressperiodically.

l We will advise you of changes in the marketclimate.

l We will present all offers to you promptly and assist in evaluating them.

l We will monitor progress toward closing when a contract is accepted.

l We will monitor the appraisal and buyers loan approval.

l We will immediately advise you of events that may threaten closing.

l We will coordinate and monitor the settlement process.


When An Appointment Is Made

Agents from many real estate firms will want to show your home. Please allow any agent who calls to showyour home at the suggested time. If you are not frequently available, it is suggested that you allow alockbox to be installed on your door. You will increase your odds for a sale by allowing more qualifiedbuyers to see your home. You do not want to miss an out-of-town transferee because your home was notable to be shown.

During a showing:

l Open all draperies and window shades during daylight hours.

l Turn on all lights and replace bulbs with high wattagebulbs where needed.

l Open windows one half hour before showing tocirculate fresh air.

l Open all the doors between rooms to give an inviting feeling.

l Place fresh flowers on kitchen table and/or in the living room.

l If possible, bake cookies or bread to add an inviting aroma.

l The kitchen & bathroom should sparkle.

l Pets should be confined or restricted from view. Eliminate pet odors. Not everyone may share yourlove of animals. Some people may be allergic to them.

l All jewelry and small valuables should be stored in a safety deposit box or in a locked closet.

l Replace any items not included in the sale, or tag them appropriately with “to be replaced with…”or “not included” signs.

l Beds should be made & clothes picked up. Bathrooms should be clean, with towels folded andtoilet lid down.

l When you leave the house, please leave it as if you know it is going to be shown. You never knowwhen the right person is going to look at it!


Increasing Your Home's AppealRemember the 60-second rule: That’s all the time you have to create a winning first impression. Here aresome simple to significant ways to maximize your home’s appeal.

Exteriorl Keep the grass cut and remove all yard clutter. l Weed and apply fresh mulch to flower beds. l Apply fresh paint to wooden fences. l Tighten and clean all door handles. l Clean windows inside and out. l Powerwash home’s exterior. l Ensure all gutters and downspouts are firmly attached and functioning. l Paint the front door. l Buy a new welcome mat. l Place potted flowers near the front door.

Interiorl Evaluate the furniture in each room and remove anything that interrupts “the flow” or makes the room

appear smaller. l Consider renting a storage unit to move items off-site. l Clean and organize cabinets, closets and bookshelves. l Clean all light fixtures and ceiling fans. l Shampoo carpets. l Remove excessive wall hangings and knickknacks. l Repair all plumbing leaks, including faucets and drain traps. l Make minor repairs (torn screens, sticking doors, cracked caulking). l Clean or paint walls and ceilings. l Replace worn cabinet and door knobs. l Fix or replace discolored grout. l Replace broken tiles. l Replace worn countertops. l Special details for showings. l Turn on all the lights. l Open all drapes and shutters in the daytime. l Keep pets secured outdoors. l Buy new towels for bathrooms. l Buy new bedding for bedrooms. l Replace old lamps or lampshades. l Play quiet background music. l Light the fireplace or clean out the ashes and light a candelabrum. l Infuse home with a comforting scent, such as apple spice or vanilla. l Set the dining room table for a fancy dinner party. l Vacate the property while it is being shown.


Practicing Good Seller’s Etiquette

Let’s face it: When your house goes on the market, you’re not only openingthe door to prospective buyers, but also sometimes to unknown vendorsand naïve or unqualified buyers. As with any business transaction, there isan expected protocol to how sellers, buyers and their respective agentsinteract. Should you find yourself in a sticky situation, alert your agent so heor she can address and remedy the problem.

The aggressive agentWhen your agent puts your house on the market, typically all promotional materials state clearly that youragent is the primary contact for buyers and buyers’ agents. However, sometimes a buyer’s agent willcontact a seller directly to try to either win over their business or cut the seller’s agent out of the deal. Thisis not reputable behavior and you should report it to your agent immediately if it happens to you.

The unscrupulous vendorHave you ever started a business or moved into a new house and suddenly found your mailbox full of junkmail? Unfortunately, this also can happen when you put your house on the market. When you sell yourhome, it necessitates all kinds of new purchasing decisions and less-than-ethical vendors are keenly awareof this. Though MLS organizations enforce rules on how posted information is used, some companieshave found ways to cull information from various sources to produce mass mailing lists. If you findyourself regularly emptying your mailbox of junk, let your agent know. He or she can tap the appropriatesources to prompt an investigation into the matter.

The naïve buyerYard signs, Internet listings and other advertisements can generate a lot of buzz for your home. Someprospective buyers — particularly first-timers — will be so buzzed to see your home that they’ll simply dropby. If this happens, no matter how nice these unexpected visitors are, it’s best not to humor theirenthusiasm by discussing your home or giving an impromptu tour. Instead, politely let them know thatyour real estate agent is in charge of scheduling tours and provide them with the agent’s contactinformation. If you attempt to handle these surprise visits on your own, you might inadvertently discloseinformation that could hurt you during negotiations down the road.


ResumeCarolyn Schoemer - Cloud 9 Homes

Experience:Licensed Associated Broker-Sold over $200 Million in HomesResidential Relocation Specialist- Member of 21 NetworksForeclosure Specialist-Sold Properties Owned by Several BanksCondo/Coop Specialist-Listed & Sold over 100 Condo/Coops

Affiliations:Empire Multiple Listing ServiceNew York Association of RealtorsWoman's Council of RealtorsWestchester Magazine FIVE STAR Real Estate Agent 2010

Education:Completed Certified Distressed Property Expert (2009)Accredited Buyer Representative & E-Marketing Specialist (2004)E-Pro Designation & Certified Residental Specialist (2004)Completed Real Estate Broker Course

Awards:Gold Award Multiple Listing Service 2009Gold Award Multiple Listing Service 2007Platinum Award Multiple Listing Service 2006

Personal:Married to Author Patrick HuygheDaughter Alexandra attends George Washington UniversityStandard Poodle "Zoe"

In Conclusion

You should choose Carolyn Schoemer because:

l We will provide you with excellent service and support.

l We have made a thorough market analysis of your home.

l We have developed a winning marketing plan.

l We will make every effort to sell your home promptly.

l We have the resources of Keller Williams NY Realty.

Let Us List Your Home Now!


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