39k
TRANSCRIPT
#EveryGoalMatters
Wix’s & Manchester City’sPartnership
Challenges:
Informing Manchester City’s Fan Base of Wix & its offerings
Getting Manchester City’s Fan Base to engage with Wix
Mobilizing Manchester City’s Fan Base to become Wix users
Let’s Start with the Prize...
Converse custom-made Manchester City branded shoes
Three pairs only, collector’s item with Aguero’s signature
First winner gets to meet Aguero and snap a photo of them wearing matching shoes
Ties in nicely with All Star revival and “sneakers madness” on social media (Instagram)
Tangible prize
Facebook, Twitter & Instagram Campaign (EN, ES)
A Simple & FunBrowser & Mobile Game
Game’s LayoutLog in via Facebook
Choose Avatar(Manchester City Players or Yourself)
Avatar dressed in Manchester City uniform
Choose goalie (From biggest rival teams: Manchester United etc)
Choose audience (friendly / hostile)
Weather changes from session to session Stadiums change from session to session (Etihad + 2 others)
Game’s Layout
Adjust kick’s direction
Adjust strength(how hard you kick the ball)
Kick to score
Each player gets 3 sessions with 5 attempts to score,You get different score based on the complexity
of the goal (100-300 points) If you kick the ball intothe audience and hit a fan you lose score
The Viral ElementGame’s over - what’s next?
Player sees his total score and gets an immediatechance to invite FB friends to play the game.The invitation goes on their FB friend’s wall.
The incentive: Every invitation sent grantsthe player an additional 50 points
If the friend accepts the invitation and playsthe game you get one more session (=5 more kicks)
Every time a player logs in they see their newtotal score and a chart with the 10 leading players
The Wix FactorIn-game advertising:
A billboard with rotating ads for Wix.com
Ads rotate and change every few seconds
Ads are clickable and redirect to relevant Wix gateways (general, photography, music, restaurants).
Clickable Wix Banners
Create a Stunning PhotographyPrtfolio & Score New Gigs!
Instantly Create & SendStunning Online Newsletters.
Easy. Quick. Powerfull. Click Here for your Free Website >>
Top your Spring Goals. Create your Free Newsletter Now>>
Clickable Wix Banners
Create Your Dream Websitein a few Clicks.
Instantly Share, Sell & PromoteYour Music.
Easy DIY. No Coding. No Fuss. Create your Free Website Today >>
Be your own Boss. 100% Comission Free. Create your Music Website Today.>>
CostsGame development - 8K
(based on quotes from game developers)
PPC campaigns on Wix FC and MCFC channels(2 weeks, 2 creatives):
Facebook ads (EN/ES) targeting the UK,Europe and Latin America, 3M fans - 28K
Twitter ads (EN) - 1K
Prizes:we (strongly) believe Converse will provide the shoes for free.
Return flight + accommodation for winner: 2K