39th annual atlanta jazz festival // 2016 event summary

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THE ATLANTA JAZZ FESTIVAL IS PRODUCED BY THE CITY OF ATLANTA MAYOR’S OFFICE OF CULTURAL AFFAIRS 39 TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY ORIGINAL ARTWORK BY YOYO FERRO

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Page 1: 39TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY

THE ATLANTA JAZZ FESTIVAL IS PRODUCED BY THE CITY OF ATLANTA MAYOR’S OFFICE OF CULTURAL AFFAIRS

39TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY

ORIGINAL ARTWORK BY YOYO FERRO

Page 2: 39TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY

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Page 3: 39TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY

Thank you for a fantastic festival season!

We appreciate your support of the 39th Annual Atlanta Jazz Festival and are honored to be the keepers of this proud tradition. It is with great pleasure that we provide this platform for both aspiring and renowned musicians, as well as provide this rich cultural experience for residents and visitors.

This year the Atlanta Jazz Festival presented an exciting and diverse array of jazz talent on three stages in Piedmont Park throughout the festival weekend. 2016 also marked the introduction of The Lounge, a ticketed area that provided an upscale experience for patrons to enjoy at the free festival. With 31 Days of Jazz, we presented or partnered in 56 different jazz events throughout the month of May.

We simply could not have made this happen without our sponsors, media partners, Atlanta Jazz Festival, Inc. Board of Directors, AJF Society members, 31 Days of Jazz Entertainment Partners, OCA staff members, our Jazzteers and, of course, the festival patrons. To every single one of you: thank you!

We were honored to present the 39th Atlanta Jazz Festival with your support. We look forward to celebrating with you in a big way next year for the 40th Anniversary of the Atlanta Jazz Festival.

Yours in Jazz,

Camille Russell Love //Executive Director, Mayor’s Office of Cultural AffairsCity of Atlanta

WITHGRATITUDE //

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Page 4: 39TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY

SUMMARY // PG 5

PERFORMANCE LINEUP // PG 6-9

BRAND ACTIVATIONS // PG 10-11

DEMOGRAPHICS // PG 12-13

PUBLIC RELATIONS & MEDIA // PG 14-17

31 DAYS OF JAZZ // PG 18

OUR LEADERS // PG 19

CONTACT INFORMATION // PG 19

SPONSORS & SUPPORTERS // PG 20

TABLE OF CONTENTS // ABOUT

MISSION

Atlanta Jazz Festival is regarded as one of the largest FREE jazz festivals in the country. An annual celebration of the music, culture and art of jazz begins May 1st and culminates each Memorial Day weekend, with an outdoor festival featuring jazz artists from all over the world.

Atlanta Jazz Festival is produced by the City of Atlanta Mayor’s Office of Cultural Affairs (www.ocaatlanta.com). It is FREE and open to the public. Atlanta Jazz Festival is funded through the support of the City of Atlanta, corporate sponsorships, as well as Atlanta Jazz Festival, Inc., a non-profit entity dedicated to preserving the legacy of the Atlanta Jazz Festival.

The mission of the Atlanta Jazz Festival is to expose and entertain a diverse audience of Jazz aficionados, young Jazz enthusiasts and aspiring musicians to the rich heritage and variety of Jazz as an authentic form of American music.

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Page 5: 39TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY

SUMMARY //Atlanta Jazz Festival is known for presenting the best up-and-coming talent on its stages, for showcasing the best local talent that Atlanta has to offer, and for providing the opportunity for patrons to experience performances by jazz legends – all for free.

As our city becomes more international and our population younger, the festival is booking talent to welcome these new audiences. From the soulful grooves of Gregory Porter, the hip-hop inspired brass of Hypnotic Brass Ensemble, and the sensuous stylings of Brazilian songstress Eliane Elias, the three stages featured artists from all across the globe and across the jazz spectrum. We saw the incredible jazz talent flourishing right here in Atlanta, as well as jazz talent from places like Israel, Chile, and Norway.

The 39th Annual Atlanta Jazz Festival season continued to build upon its success and heritage of previous festivals with its renowned 31 Days of Jazz program. There was at least one jazz event at various venues all around metropolitan Atlanta every single day of May. Museums, parks, college campuses, MARTA train stations, restaurants, pubs, clubs, coffee shops, movie theatres, the airport atrium – there was jazz everywhere in May!

150,00026%

9%

60%

31%

8%

ATTENDANCE

came specifically to Atlanta for the

festival

live out of state

live in the city of Atlanta

live in Georgia, but outside of

Atlanta

were vacationing in Atlanta and decided to

visit the festival

The festival continues to grow its audience each year, as 37% were

first time visitors

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Page 6: 39TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY

MAIN STAGE// FRIDAY MAY 27

12:30PM King Ace Beats

1:30PM Camila Meza Quartet

5:30PM Mette Henriette

7:30PM Etienne Charles

12:30PM Rialto Jazz for Kids All-Stars

2:30PM Rialto Youth Jazz Orchestra

4:30PM Mabu’s Ark Band

6:30PM Alex Lattimore

DJ King Ace Beats

1:30PM Assaf Kehati Trio

3:30PM Tartran

5:30PM Daby Touré

7:30PM Eliane Elias

12:30PM Band Room Nation

2:30PM Anonymous DaBand

4:30PM Joe Alterman Trio

6:30PM Chandra Currelley

DJ KP The Great

7:00PM Next Collective

9:00PM JOI

// SATURDAY MAY 28

DJ Enoch IS REAL

1:00PM Navy Band Southeast V.I.P. Protocol Combo

3:00PM Eugenie Jones

5:00PM The Headhunters

7:00PM The Benny Golson Quartet

9:00PM Gregory Porter

// SUNDAY MAY 29

DJ Enoch IS REAL

1:00PM Chargaux

3:00PM Tomeka Reid

5:00PM Theo Croker

7:00PM Jamison Ross

9:00PM Hypnotic Brass Ensemble

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INTERNATIONAL STAGE

LOCAL STAGE

12:30PM King Ace Beats

1:30PM Camila Meza Quartet

5:30PM Mette Henriette

7:30PM Etienne Charles

12:30PM Rialto Jazz for Kids All-Stars

2:30PM Rialto Youth Jazz Orchestra

4:30PM Mabu’s Ark Band

6:30PM Alex Lattimore

DJ King Ace Beats

1:30PM Assaf Kehati Trio

3:30PM Tartran

5:30PM Daby Touré

7:30PM Eliane Elias

12:30PM Band Room Nation

2:30PM Anonymous DaBand

4:30PM Joe Alterman Trio

6:30PM Chandra Currelley

// SATURDAY MAY 28

// SUNDAY MAY 29

// SUNDAY MAY 29

// SATURDAY MAY 28

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MARTA MONDAYS //

LATE NIGHT JAZZ JAM // FEATURING A TRIBUTE TO PRINCE

// MAY 2 Sander Pinheiro

Chamblee MARTA Station

o // MAY 9 Mike Walton Quartet

Five Points MARTA Station

o // MAY 16 Indie Revenge

Lakewood/Ft. McPherson MARTA Station

o // MAY 23 Grüt

Midtown MARTA Station

// MAY 1 PERKERSON PARK, PRESENTED BY COUNCILMEMBER JOYCE SHEPERD

Pete Peterson

Julie Dexter

// MAY 7 JOHN A. WHITE PARK, PRESENTED BY COUNCILMEMBER KEISHA LANCE BOTTOMS

Freddy Cole

Morgan Geurin Quartet

J.O. Wyatt

// MAY 8 OAKLAND CEMETERY, PRESENTED BY COUNCILMEMBER NATALYN ARCHIBONG

Russell Gunn

Kayla Steen

// MAY 15 JOHN HOWELL PARK, PRESENTED BY COUNCILMEMBER ALEX WAN

Gordon Vernick Quartet

Kevin See Quartet

// MAY 21 WASHINGTON PARK, PRESENTED BY COUNCILMEMBER IVORY YOUNG

Julie Dexter

Russell Gunn

// MAY 22 WEST MANOR PARK, PRESENTED BY COUNCIL PRESIDENT CEASAR MITCHELL AND COUNCILMEMBER-AT-LARGE ANDRE DICKENS

Grant Green, Jr.

Julie Dexter

// MAY 28 PIEDMONT ROOM AT PARK TAVERN

Russell Gunn Quartet

Lil’ John Roberts

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NEIGHBORHOOD JAZZ SERIES //

// MAY 1 PERKERSON PARK, PRESENTED BY COUNCILMEMBER JOYCE SHEPERD

Pete Peterson

Julie Dexter

// MAY 7 JOHN A. WHITE PARK, PRESENTED BY COUNCILMEMBER KEISHA LANCE BOTTOMS

Freddy Cole

Morgan Geurin Quartet

J.O. Wyatt

// MAY 8 OAKLAND CEMETERY, PRESENTED BY COUNCILMEMBER NATALYN ARCHIBONG

Russell Gunn

Kayla Steen

// MAY 15 JOHN HOWELL PARK, PRESENTED BY COUNCILMEMBER ALEX WAN

Gordon Vernick Quartet

Kevin See Quartet

// MAY 21 WASHINGTON PARK, PRESENTED BY COUNCILMEMBER IVORY YOUNG

Julie Dexter

Russell Gunn

// MAY 22 WEST MANOR PARK, PRESENTED BY COUNCIL PRESIDENT CEASAR MITCHELL AND COUNCILMEMBER-AT-LARGE ANDRE DICKENS

Grant Green, Jr.

Julie Dexter

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BRAND ACTIVATIONS //

CRICKET

AMERICAN FAMILYINSURANCE

EUBANKS COLLECTION

POWER HOME REMODELING

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JAGUAR

DIRECTV

PUBLIX

AIDS HEALTHCARE FOUNDATION

LIBMAN

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EDUCATION

69% 90%of the attendees are college graduates

of the attendees have completed at least some college

Total Economic Impact: $15.5 MILLION

66% 34% 70%of attendeesare female

of attendeesare male

of attendees under age 50

AGE BY GENDER ALL ATTENDEE AGES 18-36: 47% 37-48: 23% 49-65: 30% 65+: 4%

DEMOGRAPHICS //

Post Graduate 23%

College Graduate 41%

Completed Some College 23%

High School Graduate 12%

Completed Some School 2%

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Page 13: 39TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY

HOUSEHOLD INCOME HOUSEHOLD STRUCTURE

61% of attendees have an income greater than $50k

$250,000+ 5% $100,000-$149,000 15% $75,000-$99,000 18%$50,000-$74,000 23%$25,001-$49,999 28%Under $25,000 11%

Single, no children 48% Single, with children 13%Couple, with children 21% Couple, no children 18%Own their residence 52%Rent their residence 48%

Black or African American 72%White or Caucasian 19% Hispanic or Latino 6% Native American or American Indian 1%Asian/Pacific Islander 1%Other 1%

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Print and online breaks received more than 130 MILLION IMPRESSIONS with a value of more than $1.7 MILLION

Robust broadcast coverage resulted in over 8 MILLION IMPRESSIONS with a value of MORE THAN $360,000

MEDIA VALUE BY TYPE

$40,000 $2,162,000

$884,800 $243,000

BLOGS ONLINE

PRINT BROADCAST

PUBLIC RELATIONS AND MEDIAS //

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RADIO

AD VALUE $50,000 CIRCULATION 1,900,000

Atlanta Journal-Constitution

Atlanta Intown

Atlantan Magazine

Atlanta Showguide

Atlanta Tribune

Atlanta Voice

Buckhead Reporter

Creative Loafing

Downbeat Magazine

Insite Magazine

Jezebel Magazine

JazzTimes

Sandy Springs Reporter

AD VALUE $55,000IMPRESSIONS 2,150,000

WABE

WAMJ/WPZE

WCLK

WGPB–TV

WIGO

WRFG

WSB-TV

AD VALUE $30,000 CIRCULATION 850,000

Atlanta Jazz Festival Newsletter

ArtsATL.com

Atlanta Intown

Atlantan

Atlanta Tribune

Buckhead Reporter

CBS Digital

Creative Loafing

JazzTimes

Jezebel

Insite Magazine

Sandy Springs Reporter

WOWNOW

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THE LOUNGE @ PIEDMONT PARK

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ATLANTAFESTIVALS.COM/EVENTS/THELOUNGE/

ENTRY GRANTS 1 MEAL TICKET // 2 DRINK TICKETS THE PERKS BUD LIGHT BEER GARDEN // PREMIUM MAIN STAGE

VIEWS // SOUVENIR PHOTO BOOTH // PRIVATE RESTROOMS //

MISTING STATION // BAR // FOOD TRUCKS: NEW ORLEANS SOUL,

HICKORY SMOKED BBQ, BEACH GRILL

2-DAY TICKET $130 IN ADVANCE 1-DAY TICKET $75 IN ADVANCE // $85 AT DOOR

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PRINT

EMAIL

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ATLANTAFESTIVALS.COM

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-11PM

THE LOUNGE @ PIEDMONT PARK

ATLANTAFESTIVALS.COM/EVENTS/THELOUNGE/

ENTRY GRANTS 1 MEAL TICKET // 2 DRINK TICKETS

THE PERKS BUD LIGHT BEER GARDEN // PREMIUM MAIN

STAGE VIEWS // SOUVENIR PHOTO BOOTH // PRIVATE

RESTROOMS // MISTING STATION // BAR // FOOD TRUCKS:

NEW ORLEANS SOUL, HICKORY SMOKED BBQ, BEACH GRILL

2-DAY TICKET $130 IN ADVANCE 1-DAY TICKET $75 IN ADVANCE // $85 AT DOOR

LATE NIGHT JAZZ JAM

ATLANTAFESTIVALS.COM/EVENTS/LATENIGHT/

WITH THE RUSSELL GUNN QUARTET AND LIL’

JOHN ROBERTS FEATURING A TRIBUTE TO PRINCE

DOORS 10PMCONCERT 11PM TICKETS $35 IN ADVANCE // $40 AT DOOR

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The festival secured MORE THAN $407,000 worth of national, regional and local media coverage, with impressions reaching an AUDIENCE OF OVER 23,525,000

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AD VALUE $22,000IMPRESSIONS 3,025,000

ArtsATL.com

Atlanta Daybook

Atlanta Intown

Atlanta Journal-Constitution

Atlantan

Atlanta PlanIt

Atlanta Showguide

Buckhead Reporter

Creative Loafing

Downbeat

iRock Jazz

JazzTimes

Jezebel

Insite Magazine

Sandy Springs Reporter

WOWNOW.com

AD VALUE $250,000 IMPRESSIONS 15,600,000

MARTA Bus Banners

MARTA Station Signage

Hartsfield-Jackson Airport Signage

Hartsfield-Jackson Airport Video

200 Street Banners

10 Digital Billboards

2 Branded Streetcars

SOCIAL MEDIA

2016 marked the festival’s first use of a Snapchat Geo Filter

Attendees’ preferred social media platforms:

Facebook Followers

57,660

Twitter Followers

8,377

Instagram Followers

3,070

ONLINE OUTDOOR

51% FACEBOOK USERS

21% TWITTER USERS

35% INSTAGRAM USERS

26% GOOGLE+ USERS

17% LINKEDIN USERS

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The Atlanta Jazz Festival attracts 500,000+ participants throughout the 31 Days of Jazz program. 31 Days of Jazz features festival-produced events—such as MARTA Mondays, the Neighborhood Jazz Series, and the Late Night Jazz Concerts —as well as featuring jazz-related events produced by our Entertainment Partners in their own venues.

Our partners get the opportunity to highlight their establishment as a member of the jazz community, while the Atlanta Jazz Festival provides marketing, public relations and promotional support through press releases, social media and collateral materials. Together, we ensure there is jazz to be heard in metropolitan Atlanta every single day of May!

31 DAYS OF JAZZ ENTERTAINMENT PARTNERS //

31 DAYS OF JAZZ //

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Page 19: 39TH ANNUAL ATLANTA JAZZ FESTIVAL // 2016 EVENT SUMMARY

THE HONORABLE MAYOR KASIM REED

ATLANTA CITY COUNCILCEASAR MITCHELL // Council PresidentCARLA SMITH // District 1KWANZA HALL // District 2IVORY LEE YOUNG // District 3CLETA WINSLOW // District 4NATALYN ARCHIBONG // District 5ALEX WAN // District 6HOWARD SHOOK // District 7YOLANDA ADREAN // District 8FELICIA MOORE // District 9C.T. MARTIN // District 10KEISHA LANCE BOTTOMS // District 11JOYCE SHEPERD // District 12MICHAEL BOND // Post 1 At LargeMARY NORWOOD // Post 2 At LargeANDRE DICKENS // Post 3 At Large

MAYOR’S OFFICE OF CULTURAL AFFAIRSCAMILLE RUSSELL LOVE // Executive Director

ATLANTA JAZZ FESTIVAL TEAMMELISSA LAURENCEAU // Festival DirectorLAURA MOODY, Marketing and Development ManagerDON DIXON, Director of Marketing & PartnershipsCOLBY WILSON // Production Coordinator JENEVIEVE PURCELL // Sponsorship CoordinatorRYAN BAILL // Production Intern OMAR NELSON // Volunteer CoordinatorKAREN HATCHETT // Public Relations Manager SHELICE SMITH // Media Coordinator

ATLANTA JAZZ FESTIVAL INC. BOARD OF DIRECTORSVIKKI MILLENDER-MORROW // Board ChairJOSEPH V. (“JAY”) MYERS III // Legal CounselCAMILLE RUSSELL LOVE // Ex-Officio MemberEDDIE BRIDGEMAN // SR. // Ex-Officio MemberPETER DAVID CONLON // MemberPASCAL LEWIS // MemberEUGENE DUFFY // MemberHILLARY DUNSON // MemberERICH RANDOLPH // Member

AJF SOCIETY MEMBERSWILLIAM ALEXANDER & AVARITA HANSON // JAMES ANDERSON // DWIGHT ANDREWS // ESSENE BELL // KATHLEEN BERTRAND // CARLA BOOKER // GARY CASSIS // ROD & BROOKE EDMOND // STEVE EWING // PATRICE & ERNEST GREER // DAN & SONYA HALPERN // LESLIE R. HOLMES, MD // VALERIE JACKSON // GREGORY JOHNSON // JUSTIN LAMPLEY // LES & LAURA NETTER // DONNA NORTHINGTON // VICKI & JOHN PALMER // ARMOND & SHARON PERKINS // MICHAEL & DONATA ROSS // CELESTINE SIMMONS // FRANK & ROBYN SIMS // JENNIFER THOMPSON & KENNY LEON // GREGORY WILLIAMS // MTAMANIKA YOUNGBLOOD // AIDS HEALTHCARE FOUNDATION // SEYFARTH SHAW CHARITABLE FOUNDATION //

LAURA MOODY // Marketing and Development ManagerEmail: [email protected] // Phone: 404.546.6826 233 Peachtree Street NE // Harris Tower, Suite 1700 Atlanta, GA 30303

CONTACT INFORMATION

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SPONSORS

MEDIA PARTNERSATLANTA DAYBOOK CREATIVE LOAFING DOWNBEAT GPB JAZZ TIMES MAJIC OLD SCHOOL 87.7 WABE WCLK WIGO WOWNOW WPZE WRFG WSB-TV

SPONSORS AND SUPPORTERS //

Take

THANK YOU TO OUR SPONSORS

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ATLANTA DAYBOOK CREATIVE LOAFING DOWNBEAT GPB JAZZ TIMES MAJIC OLD SCHOOL 87.7 WABE WCLK WIGO WOWNOW WPZE WRFG WSB-TV

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2015 EVENT SUMMARY

40TH ANNUAL ATLANTA JAZZ FESTIVAL

MEMORIAL DAY WEEKEND // PIEDMONT PARKMAY 25 – 28, 2017