3g- an overview

8/8/2019 3G- An Overview

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3G- An Overview



Bas ic Outline of 3G

Third Gener a tion (3G) i s a nam e for a s et of m obile technologie s to a llow cell phone s to offer bro a db a nd wirele ss internet a cce ss, da ta, video , live TV & CD-qu a lity m us ic s ervice s.

The 3G wirele ss network s will be c a pa ble of tr a ns ferring d a ta a t the s peed of 384 kbp s goingup to 2 m bp s. Aver a ge s peed for 3G network s will r a nge between 128 kbp s -384 kbp s.



A Snap ShotTechnology 1G 2G 2.5G 3G 4G

Design Began 1970 1980 1985 1990 2000

Imp le m entation 1984 1991 1999 2002 2010?

Service An a log voice , s ynchronou s da ta to 9 .6 kbp s

Digita l voice , s hortm e ssa ge s

H igher ca pa city, pa cketizedda ta

H igher ca pa city, bro a db a ndda ta up to2Mbp s

H igher ca pa city, co m pletely IP-oriented , m ultim edi a, da ta tohundred s of m eg a bits

Standards AMPS , TACS ,

NMT , etc .

TDMA , CDMA ,

GSM , PDC

GPRS , EDGE ,

1Xrtt

WCDMA ,

CDMA2000

Single

s ta nd a rd

Data Bandwidth 1 .9 kbp s 14 .4kbp s 384 kbp s 2 Mbp s 200Mbp s

Multi p lexing F DMA TDMA , CDMA TDMA , CDMA CDMA CDMA?

Core Network PSTN PSTN PSTN , pa cketnetwork

P a cket network Internet



3G Architecture (UMTS)



GSM v s WCDMA



Contd« .



WCDMA v s EVDO



Contd«



Asia -PacificRegion

Worldwide 3G Exp eriences



Reco mm ended Strategies for 3G launch

Greenfield 3G Entrant Do m inant 2GIncu m bent

Second -Tier Incu m bent

Ra pid rollout to a chievena tion a l cover a ge ASAP toprovide s e am le ss s ervice s a nd reduce ro am ing co s ts

Slow rollout; prioritizingMetropolit a n a re as a ndexi s ting enterpri s e cu s tom er s

He s ita nt rollout; doing ju s tenough to sa tis fy regul a tor s ;would be a 3G MVNO if givena choice

B ig-Ba ng l a unch t a rgeting themass ma rket

Ph as ed l a unch , a im ed a tbu s ine ss us er s fir s t a ndcon s um er s s econd

Ph as ed l a unch b as ed onUrb a n den s ity a nd exi s tings ite s ; m ore likely to go EDGE

Technology focu ss edma rketing highlighting 3G¶ s a dv a nta ge over 2G

Service-focu s ed ma rketinge m ph as is ing how exi s tings ervice s will be i m proved

Service focu s ed ma rketinge m ph as izing tr a ns pa rencya nd v a lue .

Strong expenditure on videocontent with l a rgeexpenditure on m obile right s

Rep a cka ging exi s ting contentwhile a cquiring video right s

Rep a ck a ging exi s tingcontent; lever a ging exi s tingrel a tion s hip s with provider s.

Aggre ss ive pricing , de s ignedto encour a ge co m petitor churn .

Defen s ive pricing , but prefer s to ma inta in 2G- equiv a lentta riff s

Defen s ive pricing , but will tryto ma inta in 2G equiv a lentma rgin s



Spectru m Alloca ted



Contd«



TRAI-Reco mm end a tion s

WCDMA, evolving fro m GSMCDMA 2000 1xEV-DO , evolving fro m

CDMA 2000 as 3G2.1 G Hz b a nd for GSM800, 450 Mhz b a nd for CDMA pl a yer s.

Pricing a t 80 , 40 15 Crore re s pectively for A , B & C circle s.

3g- an overview

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