4 5 audience n tech analyz

7/29/2019 4 5 Audience n Tech Analyz

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Part 1 - Multimedia Needs

Assessment and Front-EndAnalysis

Week 2


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Audience Analysis &Technology Analysis


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Objective of the lesson

To design a solution appropriate to the

intended audience

To allows for a measured and phased

approach to multimedia technologies


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Chapter 4

Audience Analysis

Audience analysis identifiesbackground, learning characteristicsof the target population

Examples of information about the targetaudience :

1. Experience with the training medium

2. Learning preferences3. Language ability or preference

4. Special requirements


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Audience Analysis Procedure

There are 4 activities in the procedure:

1. Analyze audience demographics and special

requirements.2. Determine attitudes toward content.

3. Analyze the language skills of the audience.

4. Document the results.


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1. Analyze audience demographics and specialrequirements.

1. Step 1 : Job task information you have collected during needsassessment.

2. Step 2 : Confirm audience participation in the program/their

general education & back ground.3. Step 3 : Collect data (native language, use of humor, and

graphics) that are most appropriate for the audience and theircultures

4. Step 4: Note any special physical, ergonomic (the study of thetask), or environmental audience requirements

2. Determine attitudes toward content.1. Step 1 : Determine whether or not the learners are likely to

have misconceptions about content that need to be addressed.

2. Step 2 : Negative or positive attitudes toward the content.

3. Step 3 : Content-specific terminology or vocabulary that must

be used or learned.

Audience Analysis Procedure


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3. Analyze the language skills of the audience.

1. Step 1 : Primary spoken and written language.

2. Step 2 : Reading levels of the audience in the

primary language.

4. Document the results.

Record the results to be used by the design team

(graphic artists, instructional designers) during thedesign phase/development team (interface

designers, authors, videographers in the

development phase.

Audience Analysis Procedure,

contd


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Technology Analysis

Chapter 5


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To analyze the level of technology in the

organization

To bring the flexibility needed to solvebusiness problems in the context of your

unique technology environment

To provide the information you need formedia selection

Objective of the lesson


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Seven activities in conducting a technology

analysis:

1. Analyze available communication technology

2. Analyze the technology available for reference or

performance support.

3. Analyze the technology available for testing and

assessment

4. Analyze the technology for distribution

5. Analyze the technology for delivery

6. Analyze the expertise

7.

Document the results

Technology Analysis Procedure


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1. Analyze available communication

technology

Phone conferencing: Are the employees able to

phone in from their desks or a convenient location?

E-mail: are the employees able to use their email and

attach documents to mail message?

Chat room technology: allows users to carry on

textbased online conversation with one another

Other technologies: Newsgroup, list-server, enable a

group to chat in a chat room, posted on a server,

discussions around a common area of interest.



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2. Analyze the technology available for reference

or performance support.

1. Step 1 : determine whether or not online reference

materials in hypertext marked up language (HTML)and linked doc are available: company websites with

links to other references or websites; graphics,

videos, and photos in databases; online phone lists;

online course catalogs, schedules, etc2. Step 2 : determine whether or not users have

access to performance support files or help systems,

help file or online performance support system



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3. Analyze the technology available for testing

and assessment

Step 1 : Determine whether or not electronic self-

assessment, testing, or certification is available.

Step 2 : Define the issues of security (user authentication

& information confidentiality)

4. Analyze the technology for distribution

What technology is available for distribution of training

or performance support?

Step 1 : Determine whether CD-ROMs, disks or other

materials are used for courses, reference material, or

help files and how they are distributed

Step 2 : Determine whether file transfer protocol (FTP) is

used to download courses or files

Technology Analysis Process, cont


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5. Analyze the Technology for Delivery. Whattechnology is available for delivery of training or

performance support?

Step 1 : Determine on Audio and video servers are used

for delivering courses Step 2 : Determine on multimedia PCs

Technology Analysis Process,

cont


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6. Analyze the expertise.(technology design and development andmaintenance). Determine if the equipment,hardware, software, and maintenance required for

each technology is available.

7. Document the results.Document all your results, and all contacts withappropriate detail. Additional technologies in use:

communications, reference material, testing andassessment, distribution, delivery, special designand development expertise

Technology Analysis Process,

cont


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By understanding the characteristics of the

target audience with respect to their language,

cultural, and educational background and

attitude, you know that these factors influence,

and must be taken into account in the media

you use to deliver the solution

You have captured the technology capabilitiesof determining which components you can

include in your solution

Summary


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Describe audience analysis procedure

Describe technology analysis procedure

Pop quiz


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Thank you

4 5 audience n tech analyz

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