1. Global Market Trend
New Market:
New Demographic:
New Shopping channel:
New Value:

2. 1.New Market:

1. ,
- , ,, .
2.
3. 1.New Market:
< >
< >
1. , .
2.
- ,
-
4. 2.New Demographic:
90
60
20 5

2050, 65 2 .
20 50-80% .
5. 2.New Demographic:
< >
< >

< 2011 A/W >
1.Gracefully Aging:
. 50 70%
2. Shopping smart: .
60 20% 31% .
6. 3.New Shopping channel:
1.
.
2.
. . .
3.
. , .
4.
, .
7. 3.New Shopping channel:


- ON-OFF
-
-
-SNS
8. 4.New Value:

Right reason:
Trust and Comfort:
3.Frugality : .
9. 4.New Value:
1.Right reason
- , ,
-
2.Trust and Comfort
-
-
3. Frugality
- SPA
-,

< 3 TOMS SHOES>