4 alternative uses for landing pages2
TRANSCRIPT
LANDING PAGESFour Alternative Uses
Use #1: Self ProfilingFor targeted enrollment in specific nurturing programs
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Tactic: Provide optional fields to allow user to self profile
● Equips marketing team to send more targeted communications.
● Open rates for targeted nurtures are 40% or more on average.
Use #2: Social Synced Landing PagePublish content on social networks
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Tactic: Publish landing page link to network to extend life and reach of landing pages
● Convert URL for tracking and word limits
● Share with social networks
Use #3: Embed MultimediaHouse and play video and slideshare in landing pages
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Tactic: Take existing videos and presentations and embed them in landing pages
● People aren’t as accustomed to seeing multimedia on landing pages
● Videos can garner more click-throughs depending on the demographic
● Extend life of webinars● If not behind a form, could be very
conducive to LinkedIn Group shares.
Use #4: Offline-Driven Landing PagesCreate QR or PURL driven landing pages
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Tactic: Generate a QR code to use offline to drive visitors to your landing page
● QR codes are interesting and people try them just to try them.
● Free to generate and easy to put on brochures, t-shirts, business cards.
● Collect trade show giveaway participants, webinar registrants, etc.
Use #4: Offline-Driven Landing PagesCreate QR or PURL driven landing pages
www.salesfusion.com © 2013 Salesfusion
Tactic: Generate a QR code to use offline to drive visitors to your landing page
● QR codes are interesting and people try them just to try them.
● Free to generate and easy to put on brochures, t-shirts, business cards.
● Collect trade show giveaway participants, webinar registrants, etc.
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