4 billion nodes
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4 Billion Nodes
© 2009 iNomadics, Inc.
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The New Nomads >Half the world has
mobile phones 4 Billion mobile phones
Mobile usage up 500% since 2007
Half all new Internet connections
2014 50% Android 25% Apple
© 2009 iNomadics, Inc.
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Laptop in your Pocket 2009 iPhone GS 2.4x4.5x0.5” – 4.8
ounces 620 MHz ARM CPU 256 MB RAM 32 GB Storage 320 x 480 Display $199.00 > 10 Hours GPS, Compass, Camera,
Accelerometer, Bluetooth, Wifi, 3G, Phone, Audio
2003 Laptop ~ Sony Vaio
9x11x2” - 5 pounds 1000 MHz Pentium
CPU 256 MB Ram 30 GB Storage 640 x 480 Display $1999.00 > 2 Hours
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New Paradigm Always there Always on Location aware Touch Motion control Multimedia
Audio, video, photo - create/consume
While Waiting (WW) time Q Dead-air Dispute resolution Memex
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iPhone Apps Apple iPhone
>30% of Smartphone market >60% of mobile Internet traffic
Over 40 Million sold Projecting 50 Million through Dec.
App Store 55,000 apps 1.5 Billion downloads
App >10x browser
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One Perspective Each new medium has it’s own rules Mobile is NOT a tiny browser 1. Interstitials2.Memory Augmentation3.Location Based Services4.Social Networking
1. Hunter / Gatherer
5.Remote Operation6.Mobile Presence
© 2009 iNomadics, Inc.
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Interstitials - While Waiting Poker iSteam PocketGod – movie
Sketches Thereminator -
movie Ocarina
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Memory Augmentation Wikipanion Google Search VR iBirds iHarmony Netter’s Anatomy gContacts
Dispute resolution……. or why my wife wants an iPhone
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Location Based Services Google Maps Zagat Journey Cast Graffitio Trapster Android Locale MapCleveland.org Cleveland Zoo Key On This Spot
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Social Networking Hunter / Gatherer SMS Facebook LinkedIn Twitter clients YouTube Loopt/Yelp
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Remote Operation iTunes Remote SimplifyMedia MobileFiles AndroidScan DVRRemote (Tivo)
Home Automation
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Mobile Presence Retail
Purchasing, store locator, product catalogs Venues
Events calendar, map, contacts, tickets, webcams Universities
Manufacturer Catalogs, field service Paint matcher
Field personnel Medical, service,
Nomadic tribes Memberships, contractors
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Integrate Multiple Channels
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mCommerce Categories Transactions
Amazon, Sears, SkyMall Catalogs
Ralph Lauren, Victorinox Information
Epicurious, Whole Foods Utility
Sherwin Williams (Color Snap) Entertainment
Nissan, Ford (Flex), Audi A4
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Functional Facets News Events Maps Multimedia
Music, Video, Photo Contacts
Dial, email, text, chat, tweet Shopping
Online and offline catalogs Example movie
© 2009 iNomadics, Inc.