4 computer repair service agreement ingredients for great smb clients (slides)
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http://ITServiceContractSecrets.com SUMMARY SLIDES: Does your firm offer a computer repair service agreement to its clients? Find out the 4 essential ingredients you need to attract great SMB clients. Copyright (C) SP Home Run Inc.TRANSCRIPT
SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
4 Computer Repair
Service Agreement
Ingredients for
Great SMB Clients
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What are the
Essential
Ingredients for
Attracting Great
SMB Clients?
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1. Start with a
Proactive
Marketing Plan
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2. Use a Consistent
Lead
Qualification
Checklist
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3. Outline What
You Want to
Cover at
On-Site Sales
Appointments
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In General Terms,
this Outline Might
Include Asking
Some Open-ended
Questions:
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• What’s this
Company’s
Biggest
IT problem?
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• Who Currently
Takes Care of
this Company’s
IT Needs?
Who Used to?
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• What Does this
Company Like
or Dislike?
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• What Would this
Company Like
to Have
Seen Done
Differently?
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You Need to
Figure out if this
Company is a
Desirable
Prospective Client
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Next Focus on
Your Company’s
Value Proposition:
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• Which Similar
Problems Have
You Recently
Solved for Similar
Clients
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• What Kinds of
Results and ROI
Have Clients
Received from
Similar Projects
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Your Claims
Should be
Backed up with
Case Studies and
Testimonials
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Wrap it up with a
Call-to-action
for a Small, Initial
Proving Ground
Project
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4. Focus Primarily
on Long-Term
Clients
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The Bottom Line
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All-encompassing
Support Offerings
Can be Extremely
Well-received by
the Right Clients
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And Extremely
Gratifying and
Profitable to
Your Company
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If You Simply
Keep in Mind
these 4 Essential
Ingredients for
Great SMB Clients
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How Do You Use a
Basic Computer
Repair Service
Agreement to
Attract Clients?
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What Are Your
Most Important
Lead Qualification
Questions?
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Please Share
Your Thoughts
in the Comments
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for Getting More Repeat Clients and
Recurring Service Revenue
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