4 crystal ball analytics tricks for accelerating growth by tammy camp at 500 startups // mena...
TRANSCRIPT
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4 “Crystal Ball” Analytics Tricks for Accelerating GrowthI WAS DOING IT WRONG FOR 2.5 YEARS
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• 500 Startups Distribution Hacker in ResidenceABOUT TAMMY
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ABOUT TAMMY
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@TAMMYCAMP
Entrepreneur MAKING A
PROFIT
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@TAMMYCAMP
tracking.code (‘Magic’ ={false});
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@TAMMYCAMP
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@TAMMYCAMP
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Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
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Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
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Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
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Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
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Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
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Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
AARRR
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@TAMMYCAMP
1990s
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2000s
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2010s
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2010s
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2010s
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@TAMMYCAMP
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1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
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1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
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1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
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@TAMMYCAMP
Event = An event is a description
of the action that is taking place.
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@TAMMYCAMP
A common mistake is to track EVERYTHING
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@TAMMYCAMP
Always ask WHY you are tracking each event
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@TAMMYCAMP
Start with THREE events
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@TAMMYCAMP
Yep, only THREE events
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E-Commerce Funnel
Item Viewed
Item Added to Cart
Item Purchased
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1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
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@TAMMYCAMP
Property = Properties are the traits that make up the event.
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@TAMMYCAMP
How many new sign ups did we have today?
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@TAMMYCAMP
Track Event signedUp
Properties userName
emailreferrerlocationdevice
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1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
![Page 42: 4 Crystal Ball Analytics Tricks for Accelerating Growth by Tammy Camp at 500 Startups // Mena Ventures 2015](https://reader031.vdocuments.net/reader031/viewer/2022032223/55c6f244bb61eba1398b4639/html5/thumbnails/42.jpg)
@TAMMYCAMP
Name properties in camelcase (lowercaseCapital form)
for easy reading
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@TAMMYCAMP
Naming convention can be “Object” + “Action”
(in past tense)
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1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP