4 email marketing mistakes to avoid
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Your ability to craft good emails in your email marketing campaign can make or break your business. For more information please visit www.fast-easy-cash.com.TRANSCRIPT
4 Email Marketing Mistakes to Avoid
Fast-Easy-Cash.com
• Your ability to craft good emails in your email marketing campaign can make or break your business.
• Here are some mistakes in email marketing you’ll have to avoid at all costs or you’ll potentially be leaving tons of money on the table:
Email Marketing Can Make or Break Your Business
• If you send emails with spammy looking headlines such as those that contain the words sex, Viagra and drugs, your emails will get caught in the spam filters and you’ll have a much lower delivery rate overall.
Mistake #1: Using Spammy Looking Headlines
• It’s good to make affiliate income but you must bear in mind, many affiliates are long an unsightly. The solution? Use an affiliate link cloaking software or a url shortener such as TinyURL or Bit.ly.
Mistake #2: Using Long Weird Looking Affiliate Links
• Ideally, the length from left to right for the text of your emails should be no longer than 200 characters.
• This will help you to improve readability and usability. People have a tendency to scroll up and down rather than left to right.
Mistake #3: Using Long Email Width Length
• Treating your customers right is important, and while making profits is important as well, it should not go at the expense of your readers attention.
• A good guideline would be to send 1 promo offer for every 9 emails of valuable content.
• That way, you can “train” your readers to lookout for your emails for good stuff every time you send something and not opt out from your list.
Mistake #4: Too Much Hardsell
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