4. firm´s costs and revenues
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4. Firm´s costs and revenues. Contents. definition of costs short run costs relationship between marginal, average and total costs long run costs relationship between short run and long run costs relationship between production function and cost functions firm´s revenues - PowerPoint PPT PresentationTRANSCRIPT
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Contentsdefinition of costsshort run costs relationship between marginal, average and total
costs long run costs relationship between short run and long run costs relationship between production function and cost
functionsfirm´s revenues total, average, marginal revenues revenues functions upon different types of market
competition
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Definition of costs
accountable costs:all costs that the firm really pays – explicit costs, „visible“ in firm´s accountancy
economic costs:accountable (explicit) costs + opportunity (implicit) costs
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Costs on labour and capitallabour costs = wage rate (w) – costs per
one working hourcapital costs = rental (r) – costs per one
machine hour – derived from the interest rate, which is the firm´s opportunity cost
sunk costs – costs with zero opportunity costs (i.e. costs on very special capital equipment with no alternate usage)
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Short run costs – total valuesShort Total Costs, STC = w.L + r.Kfixw.L = labour costs; variable costs (VC)......are changing with changing output (mostly
costs on wages, materials, energy etc.)r.Kfix = capital costs; fixed costs (FC)......remain constant with changing output (mostly
amortization, rents, insurance etc.)
STC = w.L + r.Kfix = VC + FC
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Short run costs – average values
Short Average Costs:SAC = STC/Q = (FC+VC)/Q
Average Fixed Costs:AFC = FC/Q = r.K/Q = r.1/APK = r/APK
Average Variable Costs:AVC = VC/Q = w.L/Q = w.1/APL = w/APL
... and again... Short Average Costs:SAC = AVC + AFC
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Short run costs – marginal values
Short Marginal Costs (SMC) = costs on additional output; change of total costs induced with the unity output increase
SMC = ∂STC/∂Q = ∂VC/∂Q
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Relationship between total, average, marginal costs in short run
Q
Q
Q1 Q2 Q3
CZK/Q
CZK
FC
VC
STC
AFC
AVC
SAC
SMC
Q1 – minimal SMC – increasing returns to labour change into diminishing returns to labourQ2 – minimal AVC
Q3 – minimal SAC – to this spot the firm increases the effectiveness of capital
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Relationship between marginal and average costs
intersection of MC function and AC function lies in the minimum of AC functions
...general relationship of marginal and average values
if MC < AC, then AC decreaseif MC > AC, then AC increasedevelopment of MC depends on the character of
returns to labour (in SR) or returns to scale (in LR)
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Relationship between marginal and average costs
QQ0
AC
MC
CZK/Q
MC>ACMC<AC
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Average, marginal and total costs in SR
QQ1
AVC
SMC
CZK/Q
area under the SMC curve (to output Q1) represents total variagle costs on output Q1...
...as well as the surface of the rectangle Q1ABC does
AB
C
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SR costs and constant returns to labour
Q
Q
Q1 Q2 Q3
CZK
FC
VC
AFCAVC = SMC
SAC
STC
CZK/Q
AVC and SMC are constant
STC and VC grow by the constant rate
STC = a + b.QAVC = b = SMC
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SR costs and diminishing returns to labour
Q
Q
Q1 Q2 Q3
CZK
FC
VC
AFC
AVC
SAC
SMC
STC
AVC and SMC grow with increasing output
STC and VC grow by growing rate
CZK/Q
STC = a + b.Q + c.Q2
AVC = b + c.QSMC = b + 2.c.Q→ SMC grow 2x faster than AVC
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SR costs and increasing returns to labour
Q
Q
Q1 Q2 Q3
CZK
FC
VC
AFCAVC
SAC
STC
CZK/Q
SMC
AVC and SMC decrease with increasing output
STC and VC grow by decreasing rate
STC = a + b.Q 1 c.Q2
AVC = b 1 c.QSMC = b 1 2.c.Q→ SMC decrease 2x faster than AVC
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Long run costsin long run fixed costs do not exist – all
cast are variable, firm is able to change the volume of all inputs... all costs
Long Total Costs (LTC) = w.L + r.KLong Average Costs (LAC) = LTC/QLong Marginal Costs (LMC) = ∂LTC/∂Qdevelopment of LTC, LMC and LAC is
determined with the type of returns to scale
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Long run costs
Q
Q
Q1 Q2
CZK LT
C
LAC
LMCCZK/
Q
Q1 – minimum LMC – increasing returns to scale switch into the diminishing ones
Q2 – minimum LAC
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Relationship between short run and long run costs
The existence of FC in short run may disallow the firm to minimize its total costs
LL2L1 L3
K
K2
K1
TC1
TC2
TC3
Q1
Q2AB
C
spot A – SR and LR firm´s equilibrium – firm uses the fixed volume of capital K1, output Q1 is produced with minimal total costs
spot B – firm raises its output to Q2, but capital stock is fixed – the firm recruits additional labour force (L2) – K1,L2 is optimal only in short run (total costs are not minimized)
spot C – LR firm´s equilibrium – firm hires additional capital and dismisses some labour force – total costs on output Q2
are minimized
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Relationship between short run and long run costs
Q
Q
Q2
CZK LT
C
LAC
LMCCZK/
Q
STC2
SAC1
SMC1
SAC2
SMC2
LAC and LTC are envelope curves of short run cost curves – sets of spots for those stands: SAC=LAC
and/or STC=LTC
STC1
Q1
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Average, marginal and total costs in LR
area under LMC curve (to output Q1) represents total long run costs on output Q1...
...as well as the surface of rectangle Q1ABC
QQ1
LAC
LMC
CZK/Q
AB
C
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Relationship between production and cost functiondevelopment of cost functions is determined
with:type of returns to labour (short run), returns
to scale (long run)... in other words:development of MPL (short run), multifactorial
marginal productivity (long run)
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if each additional unit of labour force produces more (MPL grows), than each additional unit of output is less costly (SMC decline, STC grow by decreasing rate)
if each additional unit of labour force produces equally (MPL constant) than each additional unit of output is equally costly (SMC constant, STC grow by constant rate)
if each additional unit of labour force produces less (MPL decreases) then each additional unit of output is more costly (SMC grow, STC grow by growing rate)
Production and cost functions in SR
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Scrat (the prehistoric squirrel) feeds itself with nuts – the table shows its production function
what would be the development of its SMC?
Production and cost functions in SR – increasing MPL
L (h) 1 2 3 4
MPL (ks oříšků)
1 1,5 3 4
Q (ks oříšků) 1 2,5 5,5 9,5
MC (h práce) 1 0,67 0,33 0,25
L (hrs) 1 2 3 4
MPL (p. of nuts) 1 1,5 3 4
Q (p. of nuts) 1 2,5 5,5 9,5
SMC (working hrs)
1 0,67 0,33 0,25
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Production and cost functions in SR - increasing MPL
Q
CZK/Q
SMC
L
Q/L
MPL
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what would be the development of SMC?
Production and cost functions in v SR – decreasing MPL
L (h) 1 2 3 4
MPL (ks oříšků)
3 2 1,5 1
Q (ks oříšků) 3 5 6,5 7,5
MC (h práce) 1 0,67 0,33 0,25
L (hrs) 1 2 3 4
MPL (p.of nuts) 3 2 1,5 1
Q (p.of nuts) 3 5 6,5 7,5
MC (working hrs)
0,33 0,5 0,67 1
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Production and cost functions in SR – decreasing MPL
Q
CZK/Q
SMC
L
Q/L
MPL
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...if we join both cases
Q
CZK/Q
SMC
L
Q/L
MPL
...we acquire the opposite developments of both functions
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In long run it is very similar
Q
CZK/Q
LMC
L
K
Q
Q
To Q the multifactorial productivity grows, then decreases – increasing returns to scale swith into the diminishing ones
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Firm´s revenues
= a sum of money gained by sales of its output
revenues´ development is determined by the type of final market competition, and by the price elasticity of firm´s demand respectively
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Average and marginal revenues upon the perfect competition market
Q
CZK/Q
AR=MR=P=d
1 2
3
Average revenues: AR = TR/Q
Marginal revenues: MR = ∂TR/∂Q... revenues of additional sold unit
The selling price in perfect competition market is objectively set with the market (intersection of D and S curves) – the firm is able to sell
each additional unit for a constant price – AR and MR are constant on the level of market equilibirum price (AR, MR functions represent also
the firm´s demand function
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Total revenues upon the perfect competition market
Q
CZK TR
Total revenues grow by the constant rate (the slope of TR function equals to the market equilibrium price)
1 2
3
6
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Average and marginal revenues upon imperfect competition market
Q
CZK/Q
1 2 3
1
2
3ePD <-1
ePD =-1
ePD >-1
AR = d
MR
AR = TR/Q = (a-b.Q) Q / Q = a – b.Q
AR also represents the firm´s demand function (d)
MR = ∂TR/∂Q = ∂(a-b.Q) Q / ∂ Q = a – 2b.Q
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Total revenues upon imperfect competition market
Q
CZK
TRePD <-1 ePD >-1
ePD =-1
ePD <-1 relative drop of price is smaller than the relative increase of quantity demanded – TR grows
ePD =-1 relative change of price equals to the relative change of quantity demanded – TR is constant (and maximal)ePD >-1 relative drop of price is bigger than the relative increase of quantity demanded – TR decreases
TR = P.Q
TR = (a – b.Q).Q
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Firm´s revenues upon unitary price elasticity of demand
Q
CZK/Q
ePD =-1
AR = d
TR – constant, MR = 0
Q
CZK
TR
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Firm´s revenues upon fluctuating price elasticity of demand
Q
CZK/Q
ePD <-1ePD =-1
ePD >-1
AR = d
ePD <-1ePD >-1
Q
CZKTR