In the fast paced online world, you need to make sure you are tracking analytics.

There are many tools out there that can assist you with this and here are several that can be beneficial to your customer.

However, let’s look at why you need to record analytics for your company in the first place.

If you start a campaign you need to record data to see how your campaign is doing.

To determine which metrics you want to record you need to look at what the overall goal of the campaign is. 

For instance, if your ending goal is to raise the number of organic clicks to your website then you need to record this over the lifetime of your campaign. 

Along with clicks you could look at how much traffic you have to your website in general.

Look at every day, week, and month to see what your traffic is like in general.

From there you can track how much organic traffic you are getting.

With that data you can then tweak your campaign to reach your ending goal, which in this case would be to gain more organic traffic to your website.

Now that you know why recording data is important, here are several tools you can use to help track your metrics. 

Google Analytics – This is probably the most common analytic tracking tool out there.

Google makes it simple to integrate right within your website.

The metrics this tool will give you includes traffic to your website, how to optimize your website for higher ROI, and split testing among many other things.

This tool is free for you to use and also offers social media analytics for your social accounts.

Compete – This tool is helpful in tracking what your competitors are doing.

This can help you see how people found your website and where they have visited prior to coming to your site.

Search analytics is what makes this tool stand out. You are able to track keywords to see how people end up on your website and even your competitors.

Buffer – Buffer is a social media analytic tool that allows you to track conversions and engagements on your social media accounts. It easily integrates with Twitter, Facebook, LinkedIn, and a few other social sites.

On top of tracking and comparing metrics, you can also schedule social media posts to your social accounts.

Dasheroo – Not only can you track your company’s analytics through Dasheroo, but you can also track all efforts for your clients.

All you need is one account and you can have easy access to each client within that account.

While there are many more tools out there, these four are a good starting point for your business.

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