4 key elements for exhibiting success09

4 Key Elementsfor Exhibiting Success

Follow UpPromotion Print Display

Empire & Virgo Corp.

LifeScience Creative

Promotion



Your invited to

witness the most

advanced computer

technology used in

your industry today.

Hope you can come.

Monday, June 2nd, 2008

7 am - 7 pm

TORONTO

Metro Toronto

Convention Centre

255 Front Street West,

Toronto, Ontario

M5V 2W6

FOR MORE INFORMATION

Please Contact Charlotte

at (613) 722-6025

[email protected]

Life Science Technology Show

LifeScience CreativeJUNE 2nd, 2008 - Booth #70

SIGN UP&

WIN

ipod

Want somereal excitement?

We hope you can come.



JUNE 2nd, 2008

For more informationPlease Contact Charlotteat (613) [email protected]

Monday, June 2nd, 20087 am - 7 pmMetro Toronto Convention Centre255 Front Street West,Toronto, Ontario M5V 2W6

Witness the most advanced

computer technology used

in your industry today.

See you there.

Life ScienceTechnology ShowMonday, JUNE 2nd, 2008

For more information Please Contact

Charlotte at (613) 722-6025

[email protected]

7 am - 7 pm

Metro Toronto Convention Centre

255 Front Street West,Toronto,

Ontario M5V 2W6


Use pre-event marketingto drive quali�ed prospectsto your booth

Never rely solely on walkby tra�c

Today 60% of all attendeesdetermine which boothsthey’ll visit in advance.Therefore, you must:


LifeScience Creative Promotion Pre-Event



Drive tra�c to your booth

Continuously promoteyour brand

Be of use to your prospect

Your promotional giveaways are not gifts,they must:

Promotion Giveaways

Thank Youfor visiting usat the show

It was a pleasure to meet you. Looking forwardto our meeting.

Hi Lauren

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The majority of attendeesplace orders after the event

Leads are highly perishable

Follow up is necessary& urgent

Your follow up program must be ready beforethe event starts because:

Promotion Post-Event



Print



Every prospect wants to know“What’s in it for Them”

Prospect’s don’t have time to interpret your materials, your o�er should be clear

Avoid “About Us” content, focus on bene�ts & solutions

Design your printed materialsto be powerful sales tools!Remember:

Print Print Materials



Instantly communicate bene�ts to prospects

Connect with your prospect’s psyche

Re�ect the professionalism of your organization

Your graphic design must be visually pleasing however,more importantly it must:


Want somereal excitement?

We hope you can come.



JUNE 2nd, 2008




For more informationPlease Contact Charlotteat (613) [email protected]

Monday, June 2nd, 20087 am - 7 pmMetro Toronto Convention Centre255 Front Street West,Toronto, Ontario M5V 2W6



Capture your prospect’s attention

Put your prospect in the frame of mind to purchase

Make a memorable & lasting Impression

Your written content must quickly & e�ectively:




Display



Attract prospects to you

E�ectively deliver your message

Entice prospects to approach your booth

Design is not Decoration!Your graphics have 3-5 seconds to:

Display Graphics


LifeScience Creative Display Hardware

Sets up with ease

O�ers options and add-ons

When choosing a display make sure your hardware:

Beware of the “Cheaper Model”

Avoid boothsta� duds


LifeScience Creative Display Sta�

Not all prospects arecustomers

How to qualify prospects

Body language

Booth etiquette

Appropriate dress

A properly trained sta�understands:



Follow Up


LifeScience Creative Follow Up E-mail Contact

Keeps your organizationtop of mind

Is a cost e�ective way to stay in touch

Is an integral part of today’s sales e�orts

Use email to build client relationships; E-marketing:

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Click & save

LifeScienceCreative

Specialists in Visual Communicationsfor the Life Sciences Industry

Understandingthe Science


LifeScience Creative Follow Up Direct Mail

Reduce campaign costs

Increase campaign results

Create brand recognition

Professionally craft & target your direct mail campaigns to:

See you there.

Life ScienceTechnology ShowMonday, JUNE 2nd, 2008

For more information Please Contact

Charlotte at (613) 722-6025

[email protected]

7 am - 7 pm

Metro Toronto Convention Centre

255 Front Street West,Toronto,

Ontario M5V 2W6


Want some real excitement?

We hopeyou can come.


JUNE 2nd, 2008




Have the right marketing toolsto swim with the BIG fish?

We deliver results. The marketing materials you give to prospective clients leave a first—and lasting—impression. What kind of impact they make is up to you.

Marketing tools that get results combine well-planned design with a clearly articulated message of value. They also reflect the style, image, and tone that best suits your organization, brand, industry—and market.

e&v design works specializes in creating visual communications that capture and convey your critical messages in order to sell, inform, and influence.

1960 Scott Street, Suite 305, Ottawa, Ontario K1Z 8L8 613-722-6025

Visit us online to find out how we can help you devour the competition.

lifesciencecreative.com

• Advertising • Web sites• Brochures • Multimedia and presentations• Sales sheets • Direct mail • Kit folders • Trade show display • Package design • Large-format graphics


LifeScience Creative Follow Up Personal Contact

Maintain solid relationships

Become an indispensable resource

Through personal contactyou can:

Nothing beatsface to face

communication!



Helping Life Science CompaniesMaximize Sales

lifesciencecreative.comQuestions? [email protected]