FOUR MARKETING HABIT S HR LEADERS NEED TO

ADOPT NOW

Happy Employees Happy Customers

In HR today, the customer is also the candidate who is also your employee. In the same waythat consumer expectations are becoming increasingly sophisticated , so too are your candidates and employees.

Here’s how you can apply marketing principles to attract and win the loyalty of your customers.

UNDERSTAND YOURTARGET AUDIENCE

Know who your best potential hires are, what motivates them, and how best to approach them.

Tap into your current employees to gain insight.

1.

USE DATA TO INFORM YOUR DECISION MAKING

For decades, marketers have relied on customer buying patterns, shopping habits and

Using HR data effectively will help you make better hires, identify shortfalls or gaps in existing employee policies, and even determine potential causes of a high turnover.

2.

Marketers are single-minded in their objective to gain the attention of their target audience.

The reality is that more often than not, the right talent for your company already has a job and isn’t looking. To earn the attention of the passive job seeker, you need to get creative.

DON’T EXPECT AT T ENTION.EARN IT.

3.

SIMPLIFY EVERYTHING MAKE IT EASY

managing the recruitment process to make it a better experience for the candidate?

Remember,

4.

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SuccessfulBusiness

For more interesting insights, download the HR Leader’s Guide to Marketing here: https://lnkd.in/hrguidetomarketing