4 money draining ppc mistakes you should avoid

7

Click here to load reader

Upload: sevenatoms-inc

Post on 22-Jan-2018

162 views

Category:

Marketing


1 download

TRANSCRIPT

Page 1: 4 Money Draining PPC Mistakes You Should Avoid

PPC MISTAKESYOU SHOULD

AVOID

MONEY-DRAINING

4

Page 2: 4 Money Draining PPC Mistakes You Should Avoid

Creating The Best Title

Marketers know that PPC campaigns are one of the most

effective ways to generate leads and customers for a

business, but can also be financially risky when executed

poorly. They are constantly looking for ways to increase the

success of their PPC campaigns and resolve issues before

they arise, but it’s hard to be proactive without knowing

the mistakes to look out for.

We’ve created, managed, and analyzed a lot of PPC

campaigns, and over time we’ve identified our share of

game-changing strategies to employ as well as money-

draining mistakes marketers should avoid. Below, we’ve

listed four major PPC mistakes to watch out for in your

own campaign that could be costing your business money.

2

Page 3: 4 Money Draining PPC Mistakes You Should Avoid

Campaigns That Aren’t Mobile-Friendly

We are living in the smartphone age, and as such, you should assume your audience

is viewing your campaign content from the palms of their hands. You certainly won’t

get clicks from mobile users if the landing pages you’re directing people to can’t be

viewed properly from their phones, so ensure your PPC campaign content is

optimized for the touch of human fingers and not mouse clicks. To further maximize

your campaign’s clickability, reduce text as much as possible and keep what’s left

concise.

3

1

Page 4: 4 Money Draining PPC Mistakes You Should Avoid

Broken/Dead Links

Businesses use broken links in their PPC campaigns all the time. Can you think of

a bigger waste of time and money than paying for link clicks that take viewers to

missing pages and do nothing for your business? Stop what you’re doing and

check the status of the links you’re using in your PPC campaigns immediately.

4

2

Page 5: 4 Money Draining PPC Mistakes You Should Avoid

Keywords That Are Too Broad

Just as you don’t want to waste money on broken link clicks, you also don’t want

to pay a high bid costs for keywords that aren’t generating leads. Targeting highly

competitive broad keywords could mean a lot of money for your PPC campaign,

so we recommend sticking with long-tail keywords, which are longer and more

specific keyword phrases. Long-tail keywords are less competitive and therefore

more cost-effective for your business

5

3

Page 6: 4 Money Draining PPC Mistakes You Should Avoid

Not Taking Advantage of Targeting

Are you spending money targeting a low quality audience? To drive more clicks

and increase your campaign’s success, you should make sure that you’re targeting

the people most likely to engage with your ad. Some of the targeting criteria you

can use for your campaign include:

Location: Is your campaign location-based? Target an audience down to their

zip code.

Placements: You can choose the exact websites you want your ads displayed on

from Google’s millions of options.

Topics: Don’t know the exact websites your audience prefers? Determine the

theme of your ads and choose associated Topics so Google can find relevant

websites for you.

6

4

Page 7: 4 Money Draining PPC Mistakes You Should Avoid

Website: www.sevenatoms.comPhone: 415.513.0435Email: [email protected]

If you want to augment your PPC marketing campaigns, then SevenAtoms can help.

Contact us today to learn more.

Harness The Full Power Of Inbound Marketing

Contact us today for a free consultation

Get Free Consultation