4 powerful words in email marketing
DESCRIPTION
4 Powerful Words in Email Marketing is the last part of 3-series article that shows pointers you need to know in creating email marketing.TRANSCRIPT
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4 Powerful Words in Email Marketing
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Introduction
4 Powerful Words in Email Marketing
For More Information On Copywriting And Increase Your Productivity Levels
Table of Contents
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You Are Not Alone.
This Michael Jackson hit song was a momentous success.
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It holds a Guinness World Record as the first song to debut at number one in the 37-year history of Billboard.
It was Michael Jackson’s last number one hit song in the US during his lifetime.
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“You Are Not Alone” is also the most-opened subject line in an email.
This phrase has an open rate of 90% according to Aweber.
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These 4 words are very powerful as it has also surpassed the 100% mark many times.
The results are always the same whether it is used on emails with diverse topics.
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I don’t want to be lonely is a strong statement recognized around the globe.
Well, who does want to be alone anyway?
The third layer of human needs involves a sense of belongingness.
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Humans need to feel a sense of belongingness and acceptance no matter what or where.
There are a variety of methods to appeal to your readers in an email subject line.
Here are some pointers to avoid sending your messages directly to the spam folder.
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Tips on How to Create
Compelling Subjects for Email
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Remind Your Reader That Someone Is On
Their Side.
Letting your readers feel that there is someone who understands and cares will make you their unsung hero.
Use this subject line to get your email opened and capture their attention.
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However, you have to prove that you deserve that attention.
You must provide a valuable solution to their issues and concerns.
Their feelings of isolation will be eased when you provide a solution to their problems.
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Know The Type of Reassurance Your
Readers Needs.
Respond to your readers’ needs by providing what they truly need.
“You Are Not Alone” is effective because it connects to a need of belongingness.
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Uncover your readers’ desires by thinking what keeps you up at night.
What’s true for you will be likely true for them.
Figure this out and everything else follows.
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The Power Of Negative Headlines.
Negative subject lines and headings are strong motivators.
It alerts them to a potential issue and triggers their curiosity at the same time.
Negative headlines are not enough to sell.
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It must be reinforced with powerful content that responds directly to their needs.
Lend a hand.
Answer a problem.
Turn worries into a smile.
No one will ever be alone again.
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4 Powerful Words in Email Marketing