#4Reasons of Why

you Should invest in Shares

What are Shares

Shares are a part of ownership of the company. So shareholder are knownas the owner of the company

Shareholders get voting rights and participate in the profits earned by acompany

Investments in shares are risky but the rewards are high (investors getdividend and increase in price of the share)

# 1 ReasonReturns

As seen from the graph,

returns on Shares are

comparatively higher than

• Fixed Deposit • PPF• Gold

9.0%

-10.4%

7.8%

18.7%

24.6%

27.4%

32.5%

4.8%

-10.1%

-3.7%

6.0%

9.5%8.5% 9.0% 8.5%9.5%

8.6%8.8% 8.7% 8.7%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Mar-11 Mar-12 Mar-13 Mar-14 Mar-15

Last 5 Year Returns

Sensex Gold FD PPF

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# 2 ReasonTax

The returns earned on Shares held for more than one year are Tax Exempt Dividends earned by an investor are Tax Exempt

Equity Mutual Funds

Debt Mutual Funds

Fixed Deposit Tax on Interest as per Tax Slab of Investor

Tax free if Sold after 1 year. 15% tax in case sold within 1 year of PurchaseShares

Bonds

Tax free if Sold after 1 year. 15% tax in case sold within 1 year of Purchase

10% Tax if Sold after 3 years. If Sold within 3 years then as per Tax Slab of Investor

Tax on Interest as per Normal Income Slab

For Detailed Analysis refer our Taxation page

# 3 ReasonInflation

Present rate of inflation is 6%.

• BSE Sensex has delivered 11.9%Annual Return in past 5 years

• Comparatively returns on FD after

adjusting for inflation is ~2% which is

very low

As you can see in Chart , Shares provide an excellent protection against inflation and are very beneficial in the long run

Source: AdviseSure Research

12%9% 9%

11%

6%

9%

-10%

8%

19%

25%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

2010 2011 2012 2013 2014

Inflation vs Sensex vs FD

Inflation Sensex

# 4 ReasonLiquidity

Shares are the most highly liquid instruments in the market

Bank Fixed Deposit

Saving / Current Bank Account

Corporate Fixed Deposit

Highly Liquid

Property

Equal to cash

Moderate Liquid

Illiquid

Debt / Equity Mutual Funds

Highly Liquid

Shares/Gold Highly Liquid.

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