4 reasons why Content

Marketing is essential

for Professional

Services

3seven9.com

Differentiation You have a website, a social media presence –

but in 2013/14, so do your competitors.

“Content marketing has become an essential tool to help companies reach their goals as relevant content is fundamental to make brands stand out from others.”

- Valeria Mendes, Marketing Coordinator

Vanet Property Asset Management

Why should a client pick you over your competitors?

1

Reputation The professional service business model is founded on selling your expertise and reputation. “A strong content marketing program – particularly in niche areas where subject matter is of utmost importance – can position and differentiate these firms as experienced players with depth of knowledge to share with their customers.” - B2B Content Marketing Professional Services

Industry Report, Content Marketing Institute

How can you maintain your reputation online?

2

Acquisition of new clients The way referrals happened has changed, due to the rise

of the informed client.

This client doesn’t just trust a referral – but evaluates all options through online information about you.

Content Marketing supports this process by meeting clients’ pursuit of information with excellent, relevant content on the latest topics

Acquire clients by validating your position through content

3

Retention of clientbase Most firms’ online presence provides information on services and solutions… but in a competitive marketplace, you need to be more proactive. “Events, blogs and brochures are no longer the only way to engage with current clients. You need to be generating a variety of content on a variety of platforms on the topics that matter to them.” - Chris Gillett, Marketing Manager, 3seven9

Be constantly relevant to your client-base to retain them

4

Download the guide

Download the guide for free: http://tr.im/4hhbs Or search ‘3seven9 professional services’ Get a better understanding of: • Your goals, tone of voice and relevant topics • How to get started • Pitfalls to avoid • Examples of successful content marketing

Find out how to create effective content marketing for Professional Services...

We’ve worked with many professional service

firms – including risk consultancy firm Derivatives

Risk Solutions, the Charity Law Association and

global accountancy firm, Kingston Smith.

3seven9 are an award winning

Marketing and Technology agency

We solve your business problems with smart technology.