SECRETS FOR

4 INSPIRINGCOMMUNICATION

“Passion is contagious”

Dig deep and find out what makes your heart sing becauseyou can’t inspire others unless you are inspired yourself

“Make your message understandable”

Before pitching to an investor or presenting to your team, craft a “Twitter-friendly”headline that summarizes your big picture initiative in one sentence.

Ask yourself, “Why should my audience care?”

SAVE ENERGY

“Make your message memorable”

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Remember the “Rule of Three”: People tend to only carry away about three main points from a presentation,so make your messages easy for them to grasp. Every statistic should be delivered in

a context that is relevant to your audience – bring the numbers to life

“Make your message emotional”

Telling stories is the key to making a presentation emotional.When you share stories, make sure you think visually; for

example, always add photos to a power point presentation

Let’s look at the rearview!

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