4 simple ways to show value to your customers
TRANSCRIPT
4 simple ways to show value to your customers
Providing the right experience brings happy customers to your business
Excellent customer service is an important pillar for any business. After all, you know how they say that the customer is always right.
What about providing the best possible experience to your customer? That is also crucial for your business. Just think about it, when a customer feels valued, the person is more likely to develop an unquestioned loyalty to your brand.
Happy customers bring something invaluable to the table: word of mouth. Thus, increasing engagement and interest in what you have to offer. The question is: are you providing the best experience possible? Here are some tips that can help you get closer to that.
#1 A PERSONALIZED SERVICE GOES A LONG WAY..
As mentioned earlier, customer service is important; but, when a business creates the personal touch, it brings an elevated form of engagement.
Small details, such as greeting a customer by their first name, sending welcoming messages via phone/e-mail or taking time to ask about their current experience, makes all the difference.
For example, the car rental company that I use goes the extra mile. Once I am done booking my reservation online, they call me within an hour to make sure that I didn’t run into issues during the process. It is not an automated service either, it is a real person.
At the airport, the shuttle is ready to take me to the car rental office without having to call for them. This saves me a lot of time and that adds value. Once at the office, they greet me by my name and genuinely asks me how my flight went; plus, they offer me a beverage. If I decide to change from economy to mid-size, they are accommodating and take care of everything.
The staff is always friendly, helpful and engaging. They understand the importance of customer satisfaction and that makes me feel special.
#2 REWARD YOUR CUSTOMER’S LOYALTY.
Perks are also part of a personalized service. Customers like to be recognized by their preferred brands.
Here’s an example of this, one of my favorite soccer teams always sends me a birthday card via email. It’s a personalized message with my name on the team’s jersey and a coupon code to redeem at their online store. In my book, this is great!
Also, some of the online retailers that I shop from frequently show their appreciation by sending me exclusive coupons and deals. Going back to the car rental company, their rewards program for frequent renters allows me to earn bonus privileges.
What do all these previous examples have in common? These are all rewards for customer loyalty.
This keeps your customers in the loop about the special perks for their continued patronage. It generates interest towards any additional benefits that might arise from their relationship with your business.
This will create brand engagement; therefore, they will be happy customers returning for more.
# 3 BRINGING BRAND AMBASSADORS TO THE MIX.
As mentioned earlier, businesses must pay close attention to social media. Brand ambassadors are people who believe in your product or service, they influence others positively to engage with your brand.
These are the people who humanize your product or service. They are the ones who share information about your brand and help others to clarify any doubts. They are the most powerful public relations team that you can have.
Brand ambassadors are loyal. They are knowledgeable about your product or service and convey trust upon others. Their word of mouth is so powerful, that they will able to drive new customers to your business.
Ask your most loyal customers to become brand ambassadors, they will feel honored and special to do so.
# 4 LISTEN TO YOUR CONSUMERS.
It is important to take into consideration what your customers have to say. Some businesses only welcome the positive feedback and discard the negative. This is a big mistake. All comments are valuable pieces of information to improve customer experience.
For that reason, businesses must embrace the power of social media. It is a great way to interact with your customers on a daily basis. The great thing about it, is that data is generated in real time. People are able to share their experiences on the spot.
You can join the conversation and respond accordingly to your customers. Address the negative comments, never erase them, and make the necessary improvements. Engage each comment personally: express gratitude, provide solutions and exchange ideas. Customers will feel support from your brand; thus, enhancing loyalty.
Also, it is a good idea to conduct surveys frequently. They can help to you assess and measure different areas of your business.
For example, conducting a survey on customer service will allow you to understand the company’s effectiveness on solving customer issues. A survey on customer satisfaction enables feedback on the products/services and how these meet their needs.
Surveys can help you to detect issues; yet, they allow you to discover new opportunities. It is crucial to have the right tools for market research, Survmetrics provides everything from survey design to solid analytical tools for accurate results.
Finally, listen to everything they have to say. The importance of customer feedback is essential for the success of any business.
Having covered these practices, the next step is to implement them in your daily business activities. You will be able to see a significant change in customer satisfaction and loyalty. This is turn will translate into happy customers and an increase in sales.
You must create the best possible experience for your customers. Remember, they are essential to the success of your business.
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Achieving satisfaction should not be a standard when you are looking to improve your product. The key is making your customers happy, if they are, they will share their experience with other people, who might become your next customers. It’s in this way your business can grow organically, get brand awareness, and increase your sales…
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