4 social media strategies to inspire your 2016 business marketing
TRANSCRIPT
Social Media Strategies to Inspire Your 2016In the early days of 2016, it’s a great idea to
take some time to reflect on the past year’s
marketing efforts. At SevenAtoms, we recently
discussed our ups and downs from 2015,
noting what worked and what didn’t, and what
we’d like to do moving forward.
In assessing what efforts lead to the biggest
results for us this year, we compiled a list of
eight driving factors that we’ve turned into tips
you can incorporate into your own marketing
strategy. Below, check out our top inbound
marketing tips from 2015:
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4 Social Media Strategies to Inspire Your 2016 Business Marketing
1. Leverage Real-Time Marketing MomentsOver the past few years—with the introduction of such companies as Uber and DoorDash—
consumers have come to expect all businesses to be on-demand and available to them 24/7. This
year, it will be more important than ever to set processes in place that will allow your team to be
able to create a conversation around or respond to trending or live events, such as the Superbowl.
This will humanize your business and help you establish a better relationship with your social media
audience.
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2. Take Advantage of New Ad PlatformsMost marketers are familiar with Facebook, Twitter, and LinkedIn’s ad platforms, but did you know
that you can now also advertise across social networks like Pinterest, Instagram, and Tumblr?
Familiarize yourself with the unique audiences on each network—for example, Instagram is
primarily an app for mobile users—to better understand which you can use to most effectively
capture new leads and customers in 2016.
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3. Automate Your Marketing
The best way to scale your social media efforts this year? Use marketing automation software—
such as HubSpot Workflows—to streamline and automate your social marketing processes. For
more information, check out our previous blog post on marketing automation.
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4. Get High-Level Executives Involved
In 2015, content publication sites like Medium and LinkedIn Pulse saw high levels of reader
engagement, most especially with posts on topics such as industry insights and business advice.
Take advantage of online users’ desire to tap into expert knowledge and enlist your company
executives to write a few posts on trending topics in their respective wheelhouses.
What social media marketing strategies are inspiring you this year?
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Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: [email protected]
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