4 Spring Cleaning Tasks That Are Essential for PPC Accounts

It is essential for campaign to have measures, which keeps their house clean and organized. Lot of us haveaudit processes in place that help in catching mistakes, clean up campaigns and find opportunities.Depending on the efficiency of those audits, there is still an opportunity for you to organize your workprocesses even further. You can start your spring cleaning with the following methods:

1. Organize your audience:

Your audience is present in places like – Facebook, Twitter, Displayand Retargeting. Though, they are the most essential tools in ourdigital advertising toolbox, they also have the potential of becoming amess. Out of date retargeting pixels or audience, merely create aclutter in your audience lists. Same is the case with custom audiencesthat have old email addresses and phone numbers. Whatever thereason for clutter, you should take out time to clean it up, in order tobe more organized.

2. Bid Rules, review ad schedules and automation :

Digital advertising and automation go hand in hand. Automation develops efficiency to our daily workflow,not to mention the productivity it brings. But, all of these schedules, automation and bid rules, can only beefficient if they are aligned with your goals and KPIs. As these things don’t come in the front-and-center,they can be ignored or neglected, or can become an obstacle in the performance.

3. Aim and expectations:

Even though this isn’t really a campaign feature, theimportance of your aim and expectation is huge, as theyhave a big impact on your campaign. You should keepassessing the performance KPIs of your campaigns andchannels, with the decision makers. Keep regularlydiscussing your expectations, meeting schedules,reporting, etc, as they ensure that everyone is on the samepage.

4. Ad usage that is device-preferred:

Bing Ads as well as Google AdWords now require you to use dynamic URL structures, or use mobilepreferred ads that serve mobile only landing pages on smartphones. This may result in you creating 2identical ads, with mobile-preferred setting in particular landing pages. Either way, it is bad for you, as alltraffic goes to the desktop page or to the mobile page. Therefore, it is important for you to review your adgroups that uses mobile-preferred ad feature.

Content source : http://www.evomantra.com/blog/spring-cleaning-tasks-that-are-essential-for-ppc-accounts/

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