P E P K O RI N V E S T O R

C O N F E R E N C E2 0 1 9

S T E F A N V O G E SC H I E F E X E C U T I V E O F F I C E R

SALES DATA

ITEMS SOLD70 MILLION

TRANSACTIONS26 MILLION

* FY2018

TOTAL135 000 m²TRADING SPACE

TOTAL SALESR2.5 BILLION

FY2017/2018

FOOTPRINT

349STORES

UGANDA 14

ANGOLA 84

MALAWI 16

ZAMBIA 77

MOZAMBIQUE 67

NIGERIA 52

ZIMBABWE 39

3 3OOTOTAL STAFF

REVENUE CONTRIBUTIONS

NIGERIA10%

ZAMBIA30%

ANGOLA22%

ZIMBABWE7%

MOZAMBIQUE22%

MALAWI6%

UGANDA3%

COMPANY CULTURE

HONESTY

PASSION

RESOURCEFULNESS

BARRETTSURVEY

TOP 1%

PRODUCTS

51% CONTRIBUTION

CLOTHING26%

CONTRIBUTION

FOOTWEAR 5%

CONTRIBUTION

FMCG5%

CONTRIBUTION

HOMEWARE10%

CONTRIBUTION

CELLULAR3%

CONTRIBUTION

VAS

DIGITAL COMMUNIT Y

* TOTAL 7 COUNTRIES. END DECEMBER 2018 FIGURES

FACEBOOKFOLLOWERS

422 426*WEBSITE USERS

101 992*EMAIL

DATABASE

36 777*TOTALREACH

19M*

WEBSITES USERS GROWTHQ1 FY2016 vs. Q1 FY2018

7 025FY2016/2017

Q1FY2018/19

Q1

388 824

M A K I N G I T P O S S I B L E F O R O U R R E M A R K A B L E C U S T O M E R S A N D T H E I R F A M I L I E S , W I T H A L I M I T E D B U D G E T , T O L I V E W I T H D I G N I T Y & P R I D E

OUR PURPOSE

I N D U S T R YD Y N A M I C S

BRAND AWARENESS

99% 98% 96% 92% 87% 50% 27%

MARKET SEGMENTATION RESEARCH* 2016

*IPSOS | TOTAL SAMPLE: 3100

MARKET POSITION

UGANDA

LOCAL MARKET

M.ARCADE

BATA

ANGOLA

KERO

JUMBO

CONDANDO

ZAMBIA

JET

MR. PRICE

BATA

MALAWI

LOCAL MARKET

DAPP

SHOPRITE

MOZAMBIQUE

LOCAL MARKET

JET

MR PRICE

ZIMBABWE

BATA

EDGARS

JET

NIGERIA

LOCAL MARKET

JUMIA

SHOPRITE

MERCHANDISEPRICE

ASSORTMENT

CODBFMCG

CELLULARFIN SERVICES

CUSTOMER FOCUS

SUPPLYCHAIN

CAPACITY &OPTIMIZATION

TOP 5 STRATEGIC FOCUS AREAS

T H A N KY O U