4 steps to market with snapchat
TRANSCRIPT
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HOW TO MARKET WITH SNAPCHAT?
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Author: Nitin Karkara
WHAT WE WILL COVER?
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Author: Nitin Karkara
• Snapchat Facts and Figures
• How Snapchat works?
• How to Market on Snapchat?
• Snapchat Case Studies
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Author: Nitin Karkara
FACTS AND FIGURES
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Author: Nitin Karkara
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Author: Nitin Karkara
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Author: Nitin Karkara
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Author: Nitin Karkara
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Author: Nitin Karkara
HOW SNAPCHAT WORKS?
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Author: Nitin Karkara
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Author: Nitin Karkara
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Author: Nitin Karkara
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Author: Nitin Karkara
HOW TO MARKET ON SNAPCHAT?
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Author: Nitin Karkara
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Author: Nitin Karkara
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Author: Nitin Karkara
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Author: Nitin Karkara
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Author: Nitin Karkara
SNAPCHAT CASE STUDIES
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Author: Nitin Karkara
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Author: Nitin Karkara
Back in 2013, 16 Handles, the New York City frozen yogurt chain, was one
of the first brands to adopt Snapchat.
During the early days of Snapchat marketing, 16 Handles gave a
discount to existing customers when they sent snaps of themselves eating
the brand’s fro-yo. While the discount encouraged customers to return for
more yogurt, 16 Handles community manager Adam Britten revealed that
the most successful element of the campaign was earned media.
“One of our goals for this was exposure, so we [were] happy with the
coverage this promo received in publications such as Ad
Age and Mashable,” said Britten. “It’s nice to see a smaller brand like us
being featured in these worldwide publications.”
Takeaway: In addition to being a great resource for engagement,
innovative Snapchat campaigns can still generate earned media,
especially since the platform is still in its nascent stages.
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Author: Nitin Karkara
http://www.redbull.com/us/en/snow/stories/1331708541756/mark-mcmorris-snapchat-story
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Author: Nitin Karkara
Influencers are plentiful on Snapchat and growing by the day. Selfie mogul
Kim Kardashian even joined the platform last week.
Right now, Red Bull is one of the best brands capitalizing on this influencer
network. In early 2015, the energy drink company gave the Canadian
snowboarder and X Games champion Mark McMorris control of its
Snapchat account to let users see inside his extreme sports lifestyle.
The decision to pair with the athlete was on-brand for Red Bull, which
prides itself on supporting an extreme lifestyle, and the content provided
an unexpected source of entertainment for its user base. Involving
McMorris in the campaign also helped Red Bull reach the athlete’s loyal
fan base.
Takeaway: Snapchat is a very effective medium for influencer marketing.
Just ask DJ Khaled. Tapping into an established following of a relevant
influencer increases awareness and capitalizes on existing trust. And on
such a personal platform, the content tends to be extremely entertaining.
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Author: Nitin Karkara
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