4 tips about promotional bags
DESCRIPTION
Need a custom tote bag or backpack for your company or organization? Read these useful tips before making any reckless purchases!TRANSCRIPT
4 Things You Should Know Before Buying a
Promotional Bag
Presented by Shoplet Promos
Ask yourself 4 questions before making any decisions!
Your company wants promotional bags… now what?
Who is your recipient?
What is your budget?
What type of bag should I buy?
Is there anything extra to think about? (colors, accessories, extras, etc.)
4 questions...
Target Market◦ A certain type of bag may be more useful to a
specific demographic. If your target market is corporate professionals, aged 45-60, you shouldn’t give out custom backpacks!
◦ If your brand’s target market isn’t likely to use the bag, it may actually be hurtful to put your logo on it. It could dilute your brand and confuse consumers
Who is your recipient?
So, who will wear it?◦ Young professionals? ◦ Athletes? Teams?◦ Employees?◦ Blue collar workers?
Important to know, theymay require different
types of bags
Target Market
What is your overall budget?
What are your goals?
Budget and Goals
With dozens of Promotional Custom Bag options, your budget is KEY
◦ Cost effective bags will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions
◦ High quality bags may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
Budget
Quality vs. Quantity◦ Higher reach? Want as many people to recognize
your logo as possible? Go for Quantity◦ Increase brand loyalty? Impress at a Trade Show?
Go for Quality◦ The correct answer: it depends and it’s most
likely a combination of both strategies
Goals
VS.
The fun part! ◦ Choosing what style to purchase!
Custom Tote Bag
Custom Messenger Bag
Custom Duffle
Custom Backpack
Drawstring Backpack
Styles
Unlike a clothing line, you can’t offer different color options◦ Does it compliment your logo design?◦ Does it fit within your brand colors?
Colors
3 Things To Focus On◦Who is your recipient?
TARGET MARKET WHAT DO THEY WANT
◦What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE
◦What style should you buy? COLORS, TYPE OF BAG
Overview