Ready, Set, Grow with

Social MediaANDREA NORTH

MAY - 2014

Quick Survey

Overview:

Social Media – By The Numbers

Why Social Media?

Four Tips to Grow Your Business

Discussion

Social Media – By the Numbers

Pros

95% of Facebook users log on

EVERYDAY!

User-generated content is trusted 40

percent more than newspapers, magazines & websites

YouTube is more popular than cable

Social Media – By The Numbers

Cons

Facebook posts are seen by fewer than 6%

of your fans

Why Social Media?

• It will allow your business to:

• Be found!

• Establish a stronger brand

• Boost sales

• Tap into the wisdom of customers

• Interact and receive valuable customer feedback

• Free advertising: satisfied customers talk about your company,

this is the strongest word-of-mouth-marketing

• Build a community

4 Tips to Grow Your Business with

Social Media

Tip 1 –

Find out where your customers are

There are so many social media sites –

where do I start?

Ask your customers!

Don’t worry about being active on a

bunch – focus on the few that matter!

Tip 2 –

Schedule Time for It

Consistency Matters

Use a calendar to build some strategy

Don’t overdo it – balance it out to what you can

handle

Use scheduling features

Tip 2 –

Schedule Time for It

Tip 3 –

Share Your Expertise

You have a lot of knowledge that your followers can benefit

from

Photographer can offer tips on taking photos

Caterer can offer cooking or party planning tips

Accountants can offer tax-saving suggestions

Not all content has to be original

Share that interesting article or blog post from another source

Approach should be - Jab, Jab, Jab, Right-Hook

Give, Give, Give, Ask

Tip 4 –

Show the REAL You

Fine line between a business and a personal social profile

People relate to people – and you need to show your

personality

Caterer - A full grocery cart (or 2) as you get ready to cook for a

300 guest wedding

Clothing Store – A cute child who loves to try on the hats you

have for sale

Work from Home – Your pet’s favorite place to lay while you

hammer out your latest project

Traveling Sales Professional – Photo with a city sign that happens to

have a unique name

Recap – Ready, Set, Grow!

1. Find out where your customers are

2. Make time for it

3. Share your expertise

4. Show the real you

One thing I will try in the next 7 days is…

Discussion

Making Facebook Posts Matter

1. Add Photos

• 39% more interaction, 53% more likes, 104% more comments and 84% more

click throughs than text based posts

2. Be concise

• Posts below 250 characters can get you 60% more engagement

3. Post questions

• Questions generate 100% more comments than standard posts

4. Give coupons or discounts

• 42% of fans will like a page to get a discount or coupon

Making Great Content

Make it simple.Make it memorable.

Make it inviting to look at.Make it fun to read.